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Revenue by Geographic Region
3 Months Ended
Mar. 31, 2013
Geographic Areas, Revenues from External Customers [Abstract]  
Revenue by Geographic Region
Revenue by Geographic Region
The Company's revenue by geographic region, was as follows:
 

Three Months Ended
 
March 31,
 
2013

2012
United States
$
24,727


83.0%

$
21,055


85.9%










Europe
$
3,347


11.2%

$
1,587


6.5%










Rest of World ("ROW"):









Latin America
$
572


1.9%

$
913


3.7%
Asia/Pacific
1,138


3.9%

964


3.9%
Total ROW
$
1,710


5.8%

$
1,877


7.6%
Revenue
$
29,784


100.0%

$
24,519


100.0%


U.S. The Company's U.S. sales were solely derived from its sales force, divided among twelve geographic sales regions.

Europe. The Company's European sales were derived from (i) its direct European sales force (including dedicated sales agents), serving much of Western Europe, and (ii) five independent distributors serving the markets in Italy (through June 2012), Greece, Turkey, Poland, and Ireland.

ROW. The Company's ROW sales were solely derived from independent distributors.