Revenue by Geographic Region

9 Months Ended

Sep. 30, 2012

Geographic Areas, Revenues from External Customers [Abstract]

Revenue by Geographic Region

Revenue by Geographic Region

The Company's revenue by geographic region, was as follows:

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
	2012		2011		2012		2011
United States	$	21,289	$	20,320	$	63,695	$	52,280
Europe:
Direct	$	1,692	$	—	$	4,071	$	—
Distributor	431		640		1,612		2,703
Total Europe	$	2,123	$	640	$	5,683	$	2,703
Rest of World ("ROW"):
Latin America	$	1,670	$	354	$	3,785	$	3,190
Asia/Pacific	1,614		988		3,562		1,852
Total ROW	$	3,284	$	1,342	$	7,347	$	5,042
Revenue	$	26,696	$	22,302	$	76,725	$	60,025

U.S. The Company's U.S. sales were solely derived from its sales force, divided among twelve geographic sales regions.

Europe. For the three and nine months ended September 30, 2012, the Company's European sales were derived from (i) its direct European sales force (including dedicated sales agents), serving much of Western Europe, and (ii) five independent distributors serving the markets in Italy (through June 2012), Greece, Turkey, Poland, and Ireland. For the three and nine months ended September 30, 2011, the Company's European sales were derived solely from these independent distributors.

ROW. The Company's ROW sales were solely derived from independent distributors.