Revenue by Geographic Region

6 Months Ended

Jun. 30, 2012

Geographic Areas, Revenues from External Customers [Abstract]

Revenue by Geographic Region

Revenue by Geographic Region

The Company's revenue by geographic region, was as follows:

	Three Months Ended				Six Months Ended
	June 30,				June 30,
	2012		2011		2012		2011
United States	$	21,351	$	16,598	$	42,406	$	31,960
Europe:
Direct	1,425		—		2,378		—
Distributor	547		719		1,181		2,063
Total Europe	$	1,972	$	719	$	3,559	2,063
Rest of World ("ROW"):
Mexico and South America	1,202		1,323		2,115		2,836
Asia	984		535		1,948		864
Total ROW	$	2,186	$	1,858	$	4,063	$	3,700
Revenue	$	25,509	$	19,175	$	50,028	$	37,723

U.S. The Company's U.S. sales were solely derived from its direct sales force, divided among three major sales areas.

Europe. During the three and six months ended June 30, 2012, the Company's European sales were derived from (i) its direct European sales force, (including dedicated agents) serving much of Western Europe, and (ii) five independent distributors serving the markets in Italy, Greece, Turkey, Poland, and Ireland. For the three and six months ended June 30, 2011, the Company's European sales were derived solely from independent distributors.

ROW. The Company's ROW sales were solely derived from independent distributors.