Revenue by Geographic Region

3 Months Ended

Mar. 31, 2012

Segment Reporting [Abstract]

Revenue by Geographic Region

Revenue by Geographic Region

The Company's revenue by geographic region, was as follows:

	Three Months Ended
	March 31,
	2012		2011
United States	$	21,055	$	15,362
Europe:
Direct	953		—
Distributor	634		1,344
Total Europe	$	1,587	$	1,344
Rest of World ("ROW"):
Mexico and South America	913		1,513
Asia	964		329
Total ROW	$	1,877	$	1,842
Revenue	$	24,519	$	18,548

U.S. The Company's U.S. sales were solely derived from its direct sales force, divided among three major sales areas.

Europe. During the three months ended March 31, 2012, the Company's European sales were derived from (i) its direct European sales force, (including dedicated agents) serving much of Western Europe, and (ii) four independent distributors serving the markets in Italy, Greece, Turkey, and Ireland. For the three months ended March 31, 2011, the Company's European sales were derived solely from independent distributors.

ROW. The Company's ROW sales were solely derived from independent distributors.