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Note 11 - Share Based Compensation and Employee Benefit Plans (Details Textual) - USD ($)
12 Months Ended 24 Months Ended
Dec. 31, 2019
Dec. 31, 2018
Dec. 31, 2017
Dec. 31, 2019
May 16, 2017
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross 482,663        
Share-based Payment Arrangement, Expense $ 19,000,000.0 $ 18,100,000 $ 15,600,000    
Proceeds from Stock Options Exercised 11,100,000 5,700,000 24,800,000    
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Intrinsic Value 8,700,000 2,700,000 25,000,000.0    
Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested in Period, Fair Value $ 5,000,000.0 $ 5,700,000 $ 6,300,000    
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value $ 12.56 $ 15.46 $ 12.33    
Share-based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount, Total $ 8,400,000     $ 8,400,000  
Share-based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Period for Recognition 2 years 2 months 12 days        
Deferred Compensation Plan [Member]          
Deferred Compensation Arrangement with Individual, Vested Percentage 100.00%        
Deferred Compensation Liability, Current, Total $ 15,600,000 $ 11,100,000   15,600,000  
Cash Surrender Value of Life Insurance $ 10,600,000 8,900,000   10,600,000  
Rush 401 Plan [Member]          
Defined Contribution Plan, Employer Matching Contribution, Percent of Employees' Gross Pay 10.00%        
Defined Contribution Plan, Cost $ 9,400,000 $ 8,900,000 $ 7,000,000.0    
Rush 401 Plan [Member] | Highly Compensated Employees [Member]          
Defined Contribution Plan, Maximum Annual Contributions Per Employee, Percent 15.00%        
Rush 401 Plan [Member] | Employees with Less than Five Years of Service [Member]          
Defined Contribution Plan, Employer Matching Contribution, Percent of Match 20.00%        
Rush 401 Plan [Member] | Employees with More Than Five Years of Service [Member]          
Defined Contribution Plan, Employer Matching Contribution, Percent of Match 40.00%        
Rush 401 Plan [Member] | Minimum [Member]          
Defined Contribution Plan, Maximum Annual Contributions Per Employee, Percent 1.00%        
Rush 401 Plan [Member] | Maximum [Member]          
Defined Contribution Plan, Maximum Annual Contributions Per Employee, Percent 50.00%        
Restricted Stock Units (RSUs) [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period, Fair Value $ 9,000,000.0        
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value $ 40.36 $ 40.46 $ 31.37    
Share-based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount, Total $ 8,300,000     $ 8,300,000  
Share-based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Period for Recognition 1 year 3 months 18 days        
Common Class A [Member]          
Share Price $ 46.50     $ 46.50  
Employee Stock Purchase Plan [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Purchase Price of Common Stock, Percent 85.00%        
Maximum Fair Value for Employee Stock Purchase Per Year $ 25,000     $ 25,000  
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Available for Grant 213,600     213,600  
Common Stock, Capital Shares Reserved for Future Issuance 1,400,000     1,400,000  
Stock Issued During Period, Shares, Employee Stock Purchase Plans 117,283 84,192      
Number of Employees Eligible to Participate in Stock Purchase Plan 7,244        
Number of Employees Participating in Stock Purchase Plan 1,637        
The 2006 Non-Employee Director Stock Option Plan [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized 500,000     500,000  
Issuance of Cash for Non-employee Director Compensation, Percent 40.00%        
Issuance of Stock and Cash for Non-employee Director Compensation $ 125,000        
The 2006 Non-Employee Director Stock Option Plan [Member] | Common Class A [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Available for Grant 126,000     126,000  
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized 500,000     500,000  
Shares Issued, Shares, Share-based Payment Arrangement, after Forfeiture, Total 14,375 11,412      
The 2006 Non-Employee Director Stock Option Plan [Member] | Common Class A [Member] | Shares Issued to Three Non-employee Directors [Member]          
Share-based Goods and Nonemployee Services Transaction, Quantity of Securities Issued 3,171        
The 2006 Non-Employee Director Stock Option Plan [Member] | Common Class A [Member] | Shares Issued to Two Nonemployee Directors [Member]          
Issuance of Stock and Cash for Non-employee Director Compensation   $ 125,000      
Share-based Goods and Nonemployee Services Transaction, Quantity of Securities Issued 1,903 2,926      
Payment to Nonemployee Directors $ 50,000        
The 2006 Non-Employee Director Stock Option Plan [Member] | Common Class A [Member] | Shares Issued to One Nonemployee Director [Member]          
Issuance of Stock and Cash for Non-employee Director Compensation $ 62,500        
Share-based Goods and Nonemployee Services Transaction, Quantity of Securities Issued 1,056 2,048      
Payment to Nonemployee Directors $ 18,750 $ 37,500      
The 2006 Non-Employee Director Stock Option Plan [Member] | Common Class A [Member] | Shares Issued to Two Nonemployee Directors 2 [Member]          
Issuance of Stock and Cash for Non-employee Director Compensation   $ 125,000      
Share-based Goods and Nonemployee Services Transaction, Quantity of Securities Issued   1,756      
Payment to Nonemployee Directors   $ 50,000      
Amended and Restated 2007 Incentive Plan [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period       10 years  
Amended and Restated 2007 Incentive Plan [Member] | Restricted Stock Units (RSUs) [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period       3 years  
Amended and Restated 2007 Incentive Plan [Member] | Common Class A [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Available for Grant 1,316,000     1,316,000  
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized 7,800,000     7,800,000 7,800,000
Share-based Compensation Arrangement by Share-based Payment Award, Maximum Number of Shares Per Employee       100,000  
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross 482,663 459,663      
Amended and Restated 2007 Incentive Plan [Member] | Common Class B [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Available for Grant 444,000     444,000  
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized         2,200,000
Share-based Compensation Arrangement by Share-based Payment Award, Maximum Number of Shares Per Employee       100,000  
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross 317,590        
Amended and Restated 2007 Incentive Plan [Member] | Common Class B [Member] | Restricted Stock Units (RSUs) [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized 2,200,000     2,200,000  
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross   306,590      
Every 6 Months [Member] | Employee Stock Purchase Plan [Member]          
Defined Contribution Plan, Maximum Annual Contributions Per Employee, Amount $ 10,625