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Note 11 - Share Based Compensation and Employee Benefit Plans (Details Textual) - USD ($)
12 Months Ended
Dec. 31, 2018
Dec. 31, 2017
Dec. 31, 2016
May 16, 2017
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross 459,663      
Allocated Share-based Compensation Expense, Total $ 18,100,000 $ 15,600,000 $ 12,900,000  
Proceeds from Stock Options Exercised 5,700,000 24,800,000 6,500,000  
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Intrinsic Value 2,700,000 25,000,000 4,800,000  
Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested in Period, Fair Value $ 5,700,000 $ 6,300,000 $ 5,600,000  
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value $ 15.46 $ 12.33 $ 6.54  
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Total $ 8,100,000      
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition 3 years 109 days      
Deferred Compensation Plan [Member]        
Deferred Compensation Arrangement with Individual, Vested Percentage 100.00%      
Deferred Compensation Liability, Current, Total $ 11,100,000 $ 9,800,000    
Cash Surrender Value of Life Insurance $ 8,900,000 9,600,000    
Rush 401 Plan [Member]        
Defined Contribution Plan, Employer Matching Contribution, Percent of Employees' Gross Pay 10.00%      
Defined Contribution Plan, Cost $ 8,900,000 $ 7,000,000 $ 6,500,000  
Rush 401 Plan [Member] | Highly Compensated Employees [Member]        
Defined Contribution Plan, Maximum Annual Contributions Per Employee, Percent 15.00%      
Rush 401 Plan [Member] | Employees with Less than Five Years of Service [Member]        
Defined Contribution Plan, Employer Matching Contribution, Percent of Match 20.00%      
Rush 401 Plan [Member] | Employees with More Than Five Years of Service [Member]        
Defined Contribution Plan, Employer Matching Contribution, Percent of Match 40.00%      
Rush 401 Plan [Member] | Minimum [Member]        
Defined Contribution Plan, Maximum Annual Contributions Per Employee, Percent 1.00%      
Rush 401 Plan [Member] | Maximum [Member]        
Defined Contribution Plan, Maximum Annual Contributions Per Employee, Percent 50.00%      
Restricted Stock Units (RSUs) [Member]        
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period, Fair Value $ 6,600,000      
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value $ 40.46 $ 31.37 $ 17.57  
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Total $ 7,100,000      
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition 1 year 328 days      
Common Class A [Member]        
Share Price $ 34.48      
Employee Stock Purchase Plan [Member]        
Share-based Compensation Arrangement by Share-based Payment Award, Purchase Price of Common Stock, Percent 85.00%      
Maximum Fair Value for Employee Stock Purchase Per Year $ 25,000      
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Available for Grant 331,000      
Common Stock, Capital Shares Reserved for Future Issuance 1,400,000      
Stock Issued During Period, Shares, Employee Stock Purchase Plans 84,192 112,754    
Number of Employees Eligible to Participate in Stock Purchase Plan 7,214      
Number of Employees Participating in Stock Purchase Plan 1,495      
The 2006 Non-Employee Director Stock Option Plan [Member]        
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized 500,000      
Issuance of Cash for Non-employee Director Compensation, Percent 40.00%      
Issuance of Stock and Cash for Non-employee Director Compensation $ 125,000      
The 2006 Non-Employee Director Stock Option Plan [Member] | Common Class A [Member]        
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Available for Grant 140,300      
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized 500,000      
Stock Issued During Period, Shares, Share-based Compensation, Net of Forfeitures, Total 11,412 13,393    
The 2006 Non-Employee Director Stock Option Plan [Member] | Common Class A [Member] | Shares Issued to Two Nonemployee Directors [Member]        
Share-based Goods and Nonemployee Services Transaction, Quantity of Securities Issued 2,926 3,307    
The 2006 Non-Employee Director Stock Option Plan [Member] | Common Class A [Member] | Shares Issued to One Nonemployee Director [Member]        
Issuance of Stock and Cash for Non-employee Director Compensation   $ 125,000    
Share-based Goods and Nonemployee Services Transaction, Quantity of Securities Issued 2,048 1,984    
Payment to Nonemployee Directors $ 37,500 $ 50,000    
The 2006 Non-Employee Director Stock Option Plan [Member] | Common Class A [Member] | Shares Issued to Two Nonemployee Directors 2 [Member]        
Issuance of Stock and Cash for Non-employee Director Compensation $ 125,000      
Share-based Goods and Nonemployee Services Transaction, Quantity of Securities Issued 1,756      
Payment to Nonemployee Directors $ 50,000      
The 2006 Non-Employee Director Stock Option Plan [Member] | Common Class A [Member] | Shares Issued to One Non-Employee Director 2 [Member]        
Share-based Goods and Nonemployee Services Transaction, Quantity of Securities Issued   2,315    
Payment to Nonemployee Directors   $ 37,500    
The 2006 Non-Employee Director Stock Option Plan [Member] | Common Class A [Member] | Shares Issued to One Non-Employee Director 3 [Member]        
Share-based Goods and Nonemployee Services Transaction, Quantity of Securities Issued   2,480    
Payment to Nonemployee Directors   $ 31,250    
Amended and Restated 2007 Incentive Plan [Member]        
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period 10 years      
Amended and Restated 2007 Incentive Plan [Member] | Restricted Stock Units (RSUs) [Member]        
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period 3 years      
Amended and Restated 2007 Incentive Plan [Member] | Common Class A [Member]        
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Available for Grant 1,781,000      
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized 7,800,000     7,800,000
Share-based Compensation Arrangement by Share-based Payment Award, Maximum Number of Shares Per Employee 100,000      
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross 459,663 472,463    
Amended and Restated 2007 Incentive Plan [Member] | Common Class B [Member]        
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized       2,200,000
Share-based Compensation Arrangement by Share-based Payment Award, Maximum Number of Shares Per Employee 100,000      
Amended and Restated 2007 Incentive Plan [Member] | Common Class B [Member] | Restricted Stock Units (RSUs) [Member]        
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Available for Grant 762,000      
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized 2,200,000      
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross 306,590 274,390    
Every 6 Months [Member] | Employee Stock Purchase Plan [Member]        
Defined Contribution Plan, Maximum Annual Contributions Per Employee, Amount $ 10,625