7 — Segment Information

The Company currently has one reportable business segment, the Truck segment. The Truck segment operates a network of commercial vehicle dealerships that provide an integrated one-stop source for the commercial vehicle needs of its customers, including retail sales of new and used commercial vehicles; aftermarket parts, service and body shop facilities; and a wide array of financial services, including the financing of new and used commercial vehicle purchases, insurance products and truck leasing and rentals. The commercial vehicle dealerships are deemed as a single reporting unit because they have similar economic characteristics. The Company’s chief operating decision maker considers the entire Truck segment, not individual dealerships when making decisions about resources to be allocated to the segment and assess its performance.

The Construction Equipment segment is no longer reported as a separate business segment because the Company sold the assets of its John Deere construction equipment business. See Note 11 for further discussion of the sale of the construction equipment business. The assets of the construction equipment business of $28.6 million have been included in the All Other segment assets in the table below for the period ended June 30, 2010.

The Company evaluates performance based on income before income taxes not including extraordinary items.

The Company accounted for intersegment sales and transfers as if the sales or transfers were to third parties, that is, at current market prices. There were no material intersegment sales during the quarters or six months ended June 30, 2011 and 2010.

The following table contains summarized information about reportable segment revenue, segment income or loss from continuing operations and segment assets for the periods ended June 30, 2011 and 2010 (in thousands):


	Truck
	Segment		All Other			Totals

As of and for the three months ended June 30, 2011

Revenues from external customers	$	657,490	$	4,492		$	661,982
Segment income from continuing operations before taxes		20,521		(331	)		20,190
Segment assets		1,324,548		25,752			1,350,300

As of and for the six months ended June 30, 2011

Revenues from external customers	$	1,099,630	$	8,456		$	1,108,086
Segment income (loss) from continuing operations before taxes		32,606		(796	)		31,810

As of and for the three months ended June 30, 2010

Revenues from external customers	$	325,673	$	4,166		$	329,839
Segment income from continuing operations before taxes		8,857		108			8,965
Segment assets		1,049,053		53,480			1,102,533

As of and for the six months ended June 30, 2010

Revenues from external customers	$	621,431	$	7,696		$	629,127
Segment income (loss) from continuing operations before taxes		12,347		(311	)		12,036

Revenues from segments below the quantitative thresholds are attributable to three operating segments of the Company and are included in the All Other column. Those segments include a retail tire company, an insurance agency and a guest ranch operation. None of those segments has ever met any of the quantitative thresholds for determining reportable segments.