ACQUISITIONS (Tables)

12 Months Ended

Dec. 31, 2013

Summary of Significant Acquisitions

The following table summarizes acquisitions (including business combinations and asset acquisitions) completed during the three years ended December 31, 2013 (in millions):

	Purchase Price		Goodwill		Amortizable Intangibles
2011
interclick	$	259	$	172	$	79
Other acquisitions	$	72	$	49	$	26
2012
All acquisitions	$	7	$	5	$	—
2013
Tumblr	$	990	$	752	$	263
Other acquisitions	$	279	$	186	$	76

Interclick

Allocation of Purchase Price of Assets Acquired And Liabilities Assumed

The allocation of the purchase price of the assets acquired and liabilities assumed based on their fair values was as follows (in thousands):

Cash acquired	$	4,369
Other tangible assets acquired		71,711
Amortizable intangible assets:
Customer contracts and related relationships		42,700
Developed technology and patents		35,600
Trade name, trademark, and domain name		600
Goodwill		171,641
Total assets acquired		326,621
Liabilities assumed		(68,120	)
Total	$	258,501

Tumblr

Allocation of Purchase Price of Assets Acquired And Liabilities Assumed

The total purchase price of approximately $990 million consisted mainly of cash consideration. The allocation of the purchase price of the assets acquired and liabilities assumed based on their fair values was as follows (in thousands):

Cash and marketable securities acquired	$	16,587
Other tangible assets acquired		73,780
Amortizable intangible assets:
Developed technology		23,700
Customer contracts and related relationships		182,400
Trade name		56,500
Goodwill		751,765
Total assets acquired		1,104,732
Liabilities assumed		(114,521	)
Total	$	990,211