XML 20 R9.htm IDEA: XBRL DOCUMENT v3.20.2
Business Segments, Geographic Data, and Sales by Major Customers
6 Months Ended
Jun. 30, 2020
Segment Reporting [Abstract]  
Business Segments, Geographic Data, and Sales by Major Customers Business Segments, Geographic Data, and Sales by Major CustomersThe Company is a worldwide producer and marketer of children’s toys and other consumer products, principally engaged in the design, development, production, marketing and distribution of its diverse portfolio of products. The Company recently re-aligned its products into two reporting segments to better reflect the management and operation of the business. The Company’s segments are (i) Toys/Consumer Products and (ii) Halloween. Prior year’s segment reporting has been restated to reflect this change.
The Toys/Consumer Products segment includes action figures, vehicles, play sets, plush products, dolls, electronic products, construction toys, infant and pre-school toys, role play and everyday costume play, foot to floor ride-on vehicles, wagons, novelty toys, seasonal and outdoor products, kids’ indoor and outdoor furniture, and related products, and makeup and skincare products under the C'est Moi name.
Within the Halloween segment, the Company markets and sells Halloween costumes and accessories and everyday costume play products, primarily in the U.S. and Canada.
Segment performance is measured at the operating income (loss) level. All sales are made to external customers and general corporate expenses have been attributed to the segments based upon relative sales volumes. Segment assets are primarily comprised of accounts receivable and inventories, net of applicable reserves and allowances, goodwill and other assets.
Results are not necessarily those which would be achieved if each segment was an unaffiliated business enterprise. Information by segment and a reconciliation to reported amounts for the three and six months ended June 30, 2020 and 2019 and as of June 30, 2020 and December 31, 2019 are as follows (in thousands):
Three Months Ended
June 30,
Six Months Ended
June 30,
2020201920202019
Net Sales
Toys/Consumer Products
$56,214  $58,795  $118,779  $125,981  
Halloween22,544  36,387  26,536  40,027  
$78,758  $95,182  $145,315  $166,008  

Three Months Ended
June 30,
Six Months Ended
June 30,
2020201920202019
Loss from Operations
Toys/Consumer Products
$(5,611) $(13,604) $(18,350) $(33,481) 
Halloween(4,135) (5,045) (7,382) (9,209) 
$(9,746) $(18,649) $(25,732) $(42,690) 

Three Months Ended
June 30,
Six Months Ended
June 30,
2020201920202019
Depreciation and Amortization Expense
Toys/Consumer Products
$2,292  $3,191  $4,116  $6,328  
Halloween287  1,048  345  1,145  
$2,579  $4,239  $4,461  $7,473  

June 30,
2020
December 31,
2019
Assets
Toys/Consumer Products
$263,364  $356,584  
Halloween37,056  8,638  
$300,420  $365,222  
The following tables present information about the Company by geographic area as of June 30, 2020 and December 31, 2019 and for the three and six months ended June 30, 2020 and 2019 (in thousands):
June 30,
2020
December 31,
2019
Long-lived Assets
United States$26,709  $31,175  
China13,869  11,461  
Hong Kong2,428  2,937  
United Kingdom1,423  1,633  
Canada109  134  
Mexico85  —  
$44,623  $47,340  

Three Months Ended
June 30,
Six Months Ended
June 30,
2020201920202019
Net Sales by Customer Area
United States$66,777  $82,409  $118,695  $139,967  
Europe5,761  6,546  13,379  13,737  
Canada2,684  2,182  5,032  4,742  
Asia1,462  1,876  3,232  3,467  
Australia & New Zealand802  782  2,333  1,688  
Latin America1,082  1,071  2,082  1,936  
Middle East & Africa190  316  562  471  
$78,758  $95,182  $145,315  $166,008  
Major Customers
Net sales to major customers for the three and six months ended June 30, 2020 and 2019 were as follows (in thousands, except for percentages):
Three Months Ended June 30,Six Months Ended June 30,
2020201920202019
AmountPercentage
of Net Sales
AmountPercentage
of Net Sales
AmountPercentage
of Net Sales
AmountPercentage
of Net Sales
Wal-Mart$22,208  28.2 %$29,709  31.2 %$40,718  28.0 %$51,818  31.2 %
Target18,929  24.0  14,016  14.7  33,544  23.1  26,195  15.8  
$41,137  52.2 %$43,725  45.9 %$74,262  51.1 %$78,013  47.0 %
No other customer accounted for more than 10% of the Company's total net sales.
As of June 30, 2020 and December 31, 2019, the Company’s three largest customers accounted for approximately 52.0% and 56.9%, respectively, of the Company’s gross accounts receivable. The concentration of the Company’s business with a relatively small number of customers may expose the Company to material adverse effects if one or more of its large customers were to experience financial difficulty. The Company performs ongoing credit evaluations of its top customers and maintains an allowance for potential credit losses.