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Business Segments, Geographic Data, Sales by Product Group and Major Customers (Tables)
12 Months Ended
Dec. 31, 2012
Information by Segment and Reconciliation to Reported Amounts
Information by segment and a reconciliation to reported amounts as of December 31, 2011 and 2012 and for the three years in the period ended December 31, 2012 are as follows (in thousands):
 
   
Years Ended December 31,
 
   
2010
   
2011
   
2012
 
Net Sales
                 
Traditional Toys and Electronics
 
$
358,356
   
$
348,852
   
$
363,681
 
Role Play, Novelty and Seasonal Toys
   
388,912
     
328,899
     
303,081
 
   
$
747,268
   
$
677,751
   
$
666,762
 
 
   
Years Ended December 31,
 
   
2010
   
2011
   
2012
 
Operating Income (Loss)
                 
Traditional Toys and Electronics
 
$
18,078
   
$
(3,974
 
$
(12,263
Role Play, Novelty and Seasonal Toys
   
32,119
     
5,254
     
(959
   
$
50,197
   
$
1,280
   
$
(13,222
 
   
Years Ended December 31,
 
   
2010
   
2011
   
2012
 
Depreciation and Amortization Expense
                 
Traditional Toys and Electronics
 
$
17,058
   
$
15,212
   
$
13,941
 
Role Play, Novelty and Seasonal Toys
   
8,134
     
7,253
     
7,588
 
   
$
25,192
   
$
22,465
   
$
21,529
 
 
   
December 31,
 
   
2011
   
2012
 
Assets
           
Traditional Toys and Electronics
 
$
269,411
   
$
309,940
 
Role Play, Novelty and Seasonal Toys
   
345,823
     
244,885
 
   
$
615,234
   
$
554,825
 
Information by Geographic Area
The following table’s present information about the Company by geographic area as of December 31, 2011 and 2012 and for the three years ended December 31, 2012 (in thousands):
 
   
December 31,
 
   
 
2011
   
2012
 
Long-lived Assets
           
    China   $ 10,378    
$
10,793  
United States
 
 
4,896
   
 
3,762
 
Hong Kong
   
912
     
1,271
 
   
$
16,186
   
$
15,826
 
 
   
Years Ended December 31,
 
   
2010
   
2011
   
2012
 
Net Sales by Geographic Area
                 
United States
 
$
633,900
   
$
569,233
   
$
534,714
 
Europe
   
46,965
     
43,225
     
60,870
 
Canada
   
32,927
     
29,538
     
28,077
 
Hong Kong
   
7,319
     
2,898
     
1,713
 
Other
   
26,157
     
32,857
     
41,388
 
   
$
747,268
   
$
677,751
   
$
666,762
 
Net Sales to Major Customers
Net sales to major customers were as follows (in thousands, except for percentages):
 
   
2010
   
2011
   
2012
 
         
Percentage of
         
Percentage of
         
Percentage of
 
   
Amount
   
Net Sales
   
Amount
   
Net Sales
   
Amount
   
Net Sales
 
Wal-Mart
 
$
171,515
     
23.0
%
 
$
166,928
     
24.6
%
 
$
120,610
     
18.1
%
Target
   
115,416
     
15.5
     
131,781
     
19.4
     
107,873
     
16.2
 
Toys ‘R’ Us
   
111,180
     
14.9
     
85,087
     
12.6
     
83,688
     
12.5
 
   
$
398,111
     
53.4
%
 
$
383,796
     
56.6
%
 
$
312,171
     
46.8
%