Exhibit 99.1

JAKKS Pacific® Reports First Quarter 2008 Results

--- Reaffirms Full Year Guidance of Growth ---

--- Hannah Montana, Night Vision Goggles, Cupcake Maker, Action Figures and Other JAKKS Lines Expected To Drive Record Year for 2008 ---

MALIBU, Calif.--(BUSINESS WIRE)--JAKKS Pacific, Inc. (NASDAQ: JAKK), a leading toy and consumer products company, announces results for the Company’s first quarter ended March 31, 2008.

First quarter 2008 net sales increased 5.5% to $130.9 million, compared to $124.1 million recorded in the comparable period last year. Including pre-tax litigation costs of $2.6 million, product testing costs of $0.8 million and restructuring costs of $0.6 million, or an aggregate of $0.10 per diluted share, net income for the first quarter was $0.9 million, or $0.03 per diluted share, compared to $3.2 million, or $0.12 per diluted share reported in the first quarter of 2007 which included $0.6 million in litigation costs, $0.2 million in product testing and no restructuring costs, or an aggregate of $0.02 per diluted share.

“Sell-through continued strong in the first quarter, with sales driven by our Hannah Montana toys, action figures and Plug It In & Play electronic products,” said Jack Friedman, JAKKS’ Chairman and Chief Executive Officer. “With increased costs related to litigation, product testing, and marketing, promotion and advertising, as well as some closeout sales that affected gross margins and the bottom-line versus last year’s first quarter, we are still on track to achieve our previous guidance of at least 4% growth over 2007, leaving us poised for another record year for JAKKS Pacific. During the first quarter, we finalized the integration of our Play Along division and expect to benefit beginning in the second quarter from the operating efficiencies as a result.”

JAKKS’ President and Chief Operating Officer, Stephen Berman added, “We continue to have momentum in our top licensed and non-licensed brands, which we expect to drive our business this year, and are pleased with the development of many new innovative toys slated to begin shipping in the second quarter. We are optimistic about the potential for our new EyeClops™ Night Vision™ Goggles, new Disney Hannah Montana dolls, role play toys and electronics products, including the Plug It In and Play Hannah Montana Pop Hero Guitar, as well as many other new products.

“Our international business benefited from strong sales of WWE® and Chronicles of Narnia Prince Caspian action figures and Plug It In and Play products during the first quarter, and we expect the momentum to continue in the second quarter, as well.”

Berman concluded, “Also highlighting our roster are several new lines including our Girl Gourmet Cupcake Maker™, Spa Factory™ line, toys based on Neopets®, NASCAR®, Nickelodeon SLIME!™ and SpongeBob SquarePants®, and our new Ulti-Motion™ gaming system that combines plug and play and role play accessories with the hugely popular category of wireless motion games. These products shipping in the second and third quarter give us enthusiasm for the rest of this year and beyond.”

Cash flow from operations in the quarter was $15.4 million, and our financial position remains very strong. As of March 31, 2008, our working capital was $359.2 million, including cash and equivalents of $238.3 million, and we continue to evaluate potential acquisition opportunities and expect to continue to grow our business by actively pursuing complementary acquisitions and executing on internal growth initiatives, in the near future.

Friedman concluded, “We remain confident that we will achieve our 2008 forecast of at least $891.4 million in net sales, $93.6 million in net income and $2.91 diluted EPS, despite the recession affecting the US economy and some challenges that are affecting our industry and others who manufacture in China.”

Conference Call

JAKKS Pacific will host a conference call on Wednesday, April 23, 2007 at 9:30 a.m. Eastern (6:30 a.m. Pacific) where the Company will discuss the first quarter 2008 earnings in more detail. You can listen to the call live via the Internet at www.jakks.com, where the call will also be archived for 30 days. A telephone playback will be available from 10:30 a.m. Eastern on April 23, 2008 through 12:00 a.m. Eastern on May 23, 2008. The playback can be accessed by calling 800-642-1687 or 706-645-9291 for international callers, passcode “43446039”.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

JAKKS Pacific, Inc. and Subsidiaries
Condensed Consolidated Balance Sheets
				March 31,			December 31,
				2008			2007
				(In thousands)
ASSETS
Current assets:
	Cash and cash equivalents			$	238,335		$	241,250
	Marketable securities				219			218
	Accounts receivable, net				81,935			174,451
	Inventory, net				66,866			75,486
	Income taxes receivable				4,110			-
	Deferred income taxes				13,921			13,921
	Prepaid expenses and other current assets				27,134			21,733
		Total current assets			432,520			527,059
Property and equipment					62,925			59,480
Less accumulated depreciation and amortization					41,599			38,073
	Property and equipment, net				21,326			21,407
Deferred income taxes
Goodwill, net					353,340			353,340
Trademarks & other assets, net					44,508			45,768
Investment in video game joint venture					38,522			36,090
		Total assets		$	890,216		$	983,664
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
	Accounts payable and accrued expenses			$	56,386		$	122,372
	Reserve for sales returns and allowances				16,921			26,036
	Income taxes payable				-			21,997
		Total current liabilities			73,307			170,405
Long term debt					98,000			98,000
Other liabilities					6,819			6,432
Income taxes payable					11,294			11,294
Deferred income taxes					6,486			6,536
					122,599			122,262
		Total liabilities			195,906			292,667
Stockholders' equity:
	Common stock, $.001 par value				29			28
	Additional paid-in capital				314,549			312,127
	Retained earnings				383,165			382,288
	Accumulated other comprehensive income (loss)				(3,433	)		(3,446	)
					694,310			690,997
		Total liabilities and stockholders' equity		$	890,216		$	983,664
					-			-
			Working capital		359,213			356,654

JAKKS Pacific, Inc. and Subsidiaries
First Quarter Earnings Announcement, 2008
Condensed Statements of Income (Unaudited)
			Three Months Ended March 31,
			2008			2007
			(In thousands, except per share data)
Net sales			$	130,935		$	124,062
Less cost of sales
	Cost of goods			69,094			64,370
	Royalty expense			11,465			12,327
	Amortization of tools and molds			2,935			1,857
	Cost of sales			83,494			78,554
		Gross profit		47,441			45,508
Direct selling expenses				12,105			11,827
Selling, general and administrative expenses				33,468			26,403
Depreciation and amortization				2,762			3,954
		Income (loss) from operations		(894	)		3,324
Other income (expense):
	Profit (loss) from video game joint venture			2,432			1,495
	Interest income			1,320			1,514
	Interest expense			(1,558	)		(1,571	)
	Other expense			-			-
Income before provision for income taxes				1,300			4,762
Provision for income taxes				423			1,524
Net income			$	877		$	3,238
	Earnings per share - diluted		$	0.03		$	0.12
	Shares used in earnings per share - diluted			28,453			27,984

CONTACT:
JAKKS Pacific, Inc.
Genna Rosenberg, (310) 455-6235
Joel Bennett, (310) 455-6210