EXHIBIT 99.1

                    CERTIFICATION OF CHIEF EXECUTIVE OFFICER




      Pursuant to 18 U.S.C. Section 1350, the undersigned officer of JAKKS
Pacific, Inc. ("JAKKS"), hereby certifies that JAKKS' Annual Report on Form 10-K
for the fiscal year ended December 31, 2002 (the "Annual Report") fully complies
with the requirements of Section 13(a) or 15(d), as applicable, of the
Securities Exchange Act of 1934 and that the information contained in the Annual
Report fairly presents, in all material respects, the financial condition and
results of operations of JAKKS.

Dated: March 27, 2003

/s/ Jack Friedman
-----------------
Jack Friedman
Chairman and Chief Executive Officer
Principal Executive Officer