Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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Disclosure of the accounting treatment and method of measurement for nonmonetary exchanges of assets or liabilities or related to a transfer of nonmonetary assets for which the Entity receives no assets in return.

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The amount of gross operating revenue recognized in a nonmonetary transaction.

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Summary Of Significant Accounting Policies (Nonmonetary Transactions Narrative) (Details) - USD ($) $ in Millions	12 Months Ended
	Oct. 29, 2016	Oct. 31, 2015	Nov. 01, 2014	Oct. 27, 2012
Nonmonetary Transaction
Advertising expense	$ 11.3	$ 13.6	$ 17.6
Exchange of product held-for-sale for advertising services
Nonmonetary Transaction
Basis of accounting for assets transferred	The Company is accounting for this transaction based on fair values of products and services surrendered
Estimated overall fair value of barter transaction				$ 16.6
Gross operating revenue recognized	$ 1.1	$ 1.1	$ 2.4
Advertising expense	$ 4.0