Summary Of Significant Accounting Policies (Nonmonetary Transactions Narrative) (Details) (Exchange of product held-for-sale for advertising services, USD $) In Millions, unless otherwise specified	12 Months Ended
Oct. 26, 2013	Oct. 27, 2012
Exchange of product held-for-sale for advertising services
Nonmonetary Transaction
Basis of accounting for assets transferred	The Company is accounting for this transaction based on fair values of products and services surrendered
Estimated overall fair value of barter transaction		$ 16.6
Gross operating revenue recognized	7.1	0.3
Prepaid advertising	$ 7.4

Carrying amount as of the balance sheet date of amounts paid in advance for advertising airtime or print media advertising space for which the advertising associated with the payment will air or appear in print within one year or the normal operating cycle, if longer. Also includes direct-response advertising reported as assets.

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