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Selected Statements Of Operations Data
12 Months Ended
Dec. 31, 2011
Selected Statements Of Operations Data [Abstract]  
Selected Statements Of Operations Data
NOTE 12 -      SELECTED STATEMENTS OF OPERATIONS DATA

 
A.
  Revenues

A breakdown of the Company's revenues by geographical region and based upon distribution of the Company's products by major distributors is provided below for the years 2011, 2010 and 2009:

   
Year ended December 31,
 
   
2 0 1 1
      2 0 1 0       2 0 0 9  
                       
Revenue by geographical region:
                     
Israel
  $ 979     $ 977     $ 954  
Germany
    9,860       8,300       8,232  
Italy
    6,797       6,473       7,204  
Rest of Europe
    3,438       2,978       2,358  
Far East
    6,050       5,729       4,790  
USA
    11,187       9,172       7,914  
Rest of North America
    1,659       1,743       1,105  
Others
    744       702       400  
    $ 40,714     $ 36,074     $ 32,957  
Revenue through major distributors, as a percentage of total revenues:
                       
                         
Distributor (A)
    4 %     4 %     4 %

 
B.
  Cost of revenues

   
Year ended December 31,
 
   
2 0 1 1
      2 0 1 0       2 0 0 9  
                       
Hardware and software
  $ 3,073     $ 3,505     $ 3,488  
Salaries and employee benefits
    1,084       1,118       1,052  
Amortization of capitalized software  development cost
    -       39       39  
Royalties to the Chief Scientist
    -       89       347  
Amortization of other intangible assets
    588       588       588  
Depreciation
    9       9       11  
Other
    632       522       676  
      5,386       5,870       6,201  
Decrease (increase) in inventory
    (3 )     6       (15 )
    $ 5,383     $ 5,876     $ 6,186  
 

 
 
C.
Selling, general and administrative expenses

   
Year ended December 31,
 
   
2 0 1 1
      2 0 1 0       2 0 0 9  
                       
Marketing costs
  $ 1,167     $ 1,019     $ 1,190  
Selling expenses
    18,135       16,378       15,904  
General and administrative expenses
    4,535       3,970       4,156  
Amortization of other intangible assets
    392       396       395  
Depreciation
    224       290       347  
    $ 24,453     $ 22,053     $ 21,992