X0202 4 2005-07-26 0 0001000297 TRAFFIX INC TRFX 0001007632 SCHWARTZ JEFFREY L ONE BLUE HILL PLAZA PEARL RIVER NY 10965 1 1 1 0 Chairman and CEO Common Stock 2005-07-26 4 J 0 2330 6.3071 D 1894865 I Trust for benefit of child Options 5.90 2014-09-30 COMMON STOCK 185000 185000 D Options 5.70 2011-11-30 COMMON STOCK 105000 105000 D Options 2.31 2011-04-09 COMMON STOCK 50000 50000 D Options 2.50 2011-04-09 COMMON STOCK 50000 50000 D Options 3.00 2011-04-09 COMMON STOCK 50000 50000 D Options 6.75 2010-03-08 COMMON STOCK 100000 100000 D Options 1.75 2005-09-30 COMMON STOCK 8750 8750 D The sales reported hereby were made under a Rule 10b5-1 Selling Plan (the "Plan") of the Jeffrey L. Schwartz Quintel Stock Trust a/o 3/22/00 (the "Trust"), pursuant to which the Trust will be selling up to 23,300 shares of the Registrant's common stock, which sales, according to the Plan, are estimated to be completed over a period ending in February 2006 (subject to certain selling limitations contained in the Plan). The Plan provides that, in any event, no sales will be made later than July 31, 2006. The Filer is neither the beneficiary or trustee of the Trust (although his wife is the sole trustee) and he disclaims any beneficial interest in the shares held by the Trust. None of the Shares held by the Trust are included in the number of securities listed hereunder as being beneficially owned by the Filer. All of the Shares reflected on Table I, Box 5 are owned directly by the Filer. These options are fully exercisable. These options were granted pursuant to an amendment to Filer's Employment Agreement, dated December 1, 2001, as amended (the "Agreement"). 75,000 of such options are immediately exercisable and the remaining 110,000 options vest on November 1, 2005, provided that certain financial milestones, more fully explained in the Agreement, are met. /s/ Jeffrey L Schwartz 2005-07-27