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5. ACCOUNTS RECEIVABLE (Details) (USD $)
Apr. 30, 2015
Oct. 31, 2014
Accounts Receivable Details    
Allowance for doubtful accounts $ 65,000us-gaap_AllowanceForDoubtfulAccountsReceivable $ 65,000us-gaap_AllowanceForDoubtfulAccountsReceivable
Reserve for other allowances 35,000JVA_ReserveForOtherAllowances 35,000JVA_ReserveForOtherAllowances
Reserve for sales discounts 44,000JVA_ReserveForSalesDiscounts 44,000JVA_ReserveForSalesDiscounts
Totals $ 144,000JVA_AllowanceReserveTotal $ 144,000JVA_AllowanceReserveTotal