X0306
4
2013-05-09
0
0001007019
COFFEE HOLDING CO INC
JVA
0001056454
GORDON ANDREW
C/O COFFEE HOLDING CO., INC.
3475 VICTORY BOULEVARD
STATEN ISLAND
NY
10314
1
1
1
President and CEO
Common Stock, $0.001 par value
2013-05-09
4
S
0
21638
7.01
D
362104
I
Owned by minor child
Common Stock, $0.001 par value
2013-05-09
4
S
0
21723
7.01
D
340381
I
Owned by minor child
This transaction was executed in multiple trades at prices ranging from $7.00 to $7.10. The price reported above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
As previously disclosed, the Reporting Person's shares are held by A. Gordon Ventures LLC.
The transactions reported on this Form 4 were executed pursuant to the Reporting Person's previously disclosed Rule 10b5-1 trading plans entered into on behalf of the Reporting Person's children, effective as of April 11, 2013.
/s/ Andrew Gordon
2013-05-10