2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)	Oct. 31, 2012	Oct. 31, 2011
Summary Of Significant Accounting Policies Details
Allowance for doubtful accounts	$ 126,674	$ 162,611
Reserve for other allowances	47,000	47,000
Reserve for sales discounts	40,000	60,000
Totals	$ 213,674	$ 269,611