0001354488-12-002136.txt : 20120503 0001354488-12-002136.hdr.sgml : 20120503 20120503172424 ACCESSION NUMBER: 0001354488-12-002136 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120501 FILED AS OF DATE: 20120503 DATE AS OF CHANGE: 20120503 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: GORDON DAVID CENTRAL INDEX KEY: 0001056453 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-32491 FILM NUMBER: 12810966 MAIL ADDRESS: STREET 1: C/O COFFEE HOLDING CO INC STREET 2: 4401 FIRST AVENUE CITY: BROOKLYN STATE: NY ZIP: 11237 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: COFFEE HOLDING CO INC CENTRAL INDEX KEY: 0001007019 STANDARD INDUSTRIAL CLASSIFICATION: BEVERAGES [2080] IRS NUMBER: 113860760 STATE OF INCORPORATION: NV FISCAL YEAR END: 1031 BUSINESS ADDRESS: STREET 1: 4401 FIRST AVENUE STREET 2: STE 1507 CITY: BROOKLYN STATE: NY ZIP: 11232 BUSINESS PHONE: 7188320800 MAIL ADDRESS: STREET 1: 4401 FIRST AVENUE STREET 2: STE 1507 CITY: BROOKLYN STATE: NY ZIP: 11232 FORMER COMPANY: FORMER CONFORMED NAME: TRANSPACIFIC INTERNATIONAL GROUP CORP DATE OF NAME CHANGE: 19960201 4 1 issuerdirect_section16.xml PRIMARY DOCUMENT X0305 4 2012-05-01 0 0001007019 COFFEE HOLDING CO INC JVA 0001056453 GORDON DAVID C/O COFFEE HOLDING CO., INC. 3475 VICTORY BOULEVARD STATEN ISLAND NY 10314 1 1 1 Vice President Common Stock, $0.001 par value 2012-05-01 4 S 0 64344 9.16 D 467564 D Common Stock, $0.001 par value 2012-05-01 4 S 0 19648 9.12 D 100352 I See Footnote 2 and 4 Common Stock, $0.001 par value 2012-05-02 4 S 0 3369 9.01 D 464195 D Common Stock, $0.001 par value 2012-05-02 4 S 0 724 9.01 D 99628 I See Footnote 2 and 4 This transaction was executed in multiple trades at prices ranging from $9.00 to $9.54. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected. The reporting person beneficially owns 99,628 shares indirectly as custodian for his minor children and 464,195 shares directly. This transaction was executed in multiple trades at prices ranging from $9.00 to $9.03. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected. The transactions reported on this Form 4 were executed pursuant to the Reporting Person's previously disclosed Rule 10b5-1 trading plans. /s/ David Gordon 2012-05-03