0001354488-12-002136.txt : 20120503
0001354488-12-002136.hdr.sgml : 20120503
20120503172424
ACCESSION NUMBER: 0001354488-12-002136
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20120501
FILED AS OF DATE: 20120503
DATE AS OF CHANGE: 20120503
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: GORDON DAVID
CENTRAL INDEX KEY: 0001056453
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-32491
FILM NUMBER: 12810966
MAIL ADDRESS:
STREET 1: C/O COFFEE HOLDING CO INC
STREET 2: 4401 FIRST AVENUE
CITY: BROOKLYN
STATE: NY
ZIP: 11237
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: COFFEE HOLDING CO INC
CENTRAL INDEX KEY: 0001007019
STANDARD INDUSTRIAL CLASSIFICATION: BEVERAGES [2080]
IRS NUMBER: 113860760
STATE OF INCORPORATION: NV
FISCAL YEAR END: 1031
BUSINESS ADDRESS:
STREET 1: 4401 FIRST AVENUE
STREET 2: STE 1507
CITY: BROOKLYN
STATE: NY
ZIP: 11232
BUSINESS PHONE: 7188320800
MAIL ADDRESS:
STREET 1: 4401 FIRST AVENUE
STREET 2: STE 1507
CITY: BROOKLYN
STATE: NY
ZIP: 11232
FORMER COMPANY:
FORMER CONFORMED NAME: TRANSPACIFIC INTERNATIONAL GROUP CORP
DATE OF NAME CHANGE: 19960201
4
1
issuerdirect_section16.xml
PRIMARY DOCUMENT
X0305
4
2012-05-01
0
0001007019
COFFEE HOLDING CO INC
JVA
0001056453
GORDON DAVID
C/O COFFEE HOLDING CO., INC.
3475 VICTORY BOULEVARD
STATEN ISLAND
NY
10314
1
1
1
Vice President
Common Stock, $0.001 par value
2012-05-01
4
S
0
64344
9.16
D
467564
D
Common Stock, $0.001 par value
2012-05-01
4
S
0
19648
9.12
D
100352
I
See Footnote 2 and 4
Common Stock, $0.001 par value
2012-05-02
4
S
0
3369
9.01
D
464195
D
Common Stock, $0.001 par value
2012-05-02
4
S
0
724
9.01
D
99628
I
See Footnote 2 and 4
This transaction was executed in multiple trades at prices ranging from $9.00 to $9.54. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
The reporting person beneficially owns 99,628 shares indirectly as custodian for his minor children and 464,195 shares directly.
This transaction was executed in multiple trades at prices ranging from $9.00 to $9.03. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
The transactions reported on this Form 4 were executed pursuant to the Reporting Person's previously disclosed Rule 10b5-1 trading plans.
/s/ David Gordon
2012-05-03