0001354488-12-001735.txt : 20120406 0001354488-12-001735.hdr.sgml : 20120406 20120406140009 ACCESSION NUMBER: 0001354488-12-001735 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120404 FILED AS OF DATE: 20120406 DATE AS OF CHANGE: 20120406 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: GORDON DAVID CENTRAL INDEX KEY: 0001056453 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-32491 FILM NUMBER: 12747878 MAIL ADDRESS: STREET 1: C/O COFFEE HOLDING CO INC STREET 2: 4401 FIRST AVENUE CITY: BROOKLYN STATE: NY ZIP: 11237 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: COFFEE HOLDING CO INC CENTRAL INDEX KEY: 0001007019 STANDARD INDUSTRIAL CLASSIFICATION: BEVERAGES [2080] IRS NUMBER: 113860760 STATE OF INCORPORATION: NV FISCAL YEAR END: 1031 BUSINESS ADDRESS: STREET 1: 4401 FIRST AVENUE STREET 2: STE 1507 CITY: BROOKLYN STATE: NY ZIP: 11232 BUSINESS PHONE: 7188320800 MAIL ADDRESS: STREET 1: 4401 FIRST AVENUE STREET 2: STE 1507 CITY: BROOKLYN STATE: NY ZIP: 11232 FORMER COMPANY: FORMER CONFORMED NAME: TRANSPACIFIC INTERNATIONAL GROUP CORP DATE OF NAME CHANGE: 19960201 4 1 issuerdirect_section16.xml PRIMARY DOCUMENT X0305 4 2012-04-04 0 0001007019 COFFEE HOLDING CO INC JVA 0001056453 GORDON DAVID C/O COFFEE HOLDING CO., INC. 3475 VICTORY BOULEVARD STATEN ISLAND NY 10314 1 1 1 Vice President Common Stock $0.001 par value 2012-04-04 4 S 0 125000 10.17 D 654908 D Common Stock $0.001 par value 2012-04-04 4 S 0 30000 10.17 D 150000 I See Footnote 2 and 6 Common Stock $0.001 par value 2012-04-05 4 S 0 125000 9.47 D 529908 D Common Stock $0.001 par value 2012-04-05 4 S 0 30000 9.48 D 120000 I See Footnote 2 and 6 This transaction was executed in multiple trades at prices ranging from $9.93 to $10.64. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected. The reporting person beneficially owns 120,000 shares indirectly as custodian for his minor children and 529,908 shares directly. This transaction was executed in multiple trades at prices ranging from $9.92 to $10.60. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected. This transaction was executed in multiple trades at prices ranging from $9.08 to $9.97. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected. This transaction was executed in multiple trades at prices ranging from $9.08 to $9.97. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected. The transactions reported on this Form 4 were executed pursuant to the Reporting Person's previously disclosed Rule 10b5-1 trading plans. /s/ David Gordon 2012-04-06