Summary of Significant Accounting Policies (Details 2) (USD $)	6 Months Ended	12 Months Ended			6 Months Ended
	Dec. 31, 2011	Dec. 31, 2012	Jun. 30, 2011	Jan. 31, 2013 Subsequent event	Dec. 31, 2011 DAL	Dec. 31, 2012 DAL	Dec. 29, 2011 DAL	Jan. 31, 2013 DAL Subsequent event
Contingent Consideration
Contingent consideration						$ 3,946,000
Lump sum payment accepted for remaining future contingent liability							200,000
Final payment for contingent liability				224,215				224,215
Contingent consideration liability					1,904,000
Gain on settlement of contingent consideration	1,703,911	54,728			1,703,911
Property and Equipment
Useful lives of fixed assets		5 years
Investments in Assets Held for Sale
Assets Held for Sale		0	0
Employee Benefit Plans
Employer's discretionary contribution	34,000	0	40,809
Advertising costs
Advertising costs	$ 130,139	$ 426,670	$ 0