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Condensed Consolidated Statements Of Operations (USD $)
3 Months Ended 6 Months Ended
Jan. 31, 2015
Jan. 31, 2014
Jan. 31, 2015
Jan. 31, 2014
Condensed Consolidated Statements Of Operations [Abstract]        
Net product sales $ 273,000us-gaap_SalesRevenueGoodsNet $ 41,000us-gaap_SalesRevenueGoodsNet $ 390,000us-gaap_SalesRevenueGoodsNet $ 156,000us-gaap_SalesRevenueGoodsNet
Operating costs and expenses        
Cost of goods sold 111,000us-gaap_CostOfGoodsSold 20,000us-gaap_CostOfGoodsSold 156,000us-gaap_CostOfGoodsSold 56,000us-gaap_CostOfGoodsSold
Selling, general and administrative 1,201,000us-gaap_SellingGeneralAndAdministrativeExpense 1,243,000us-gaap_SellingGeneralAndAdministrativeExpense 2,524,000us-gaap_SellingGeneralAndAdministrativeExpense 2,168,000us-gaap_SellingGeneralAndAdministrativeExpense
Research and development 215,000us-gaap_ResearchAndDevelopmentExpense 289,000us-gaap_ResearchAndDevelopmentExpense 391,000us-gaap_ResearchAndDevelopmentExpense 502,000us-gaap_ResearchAndDevelopmentExpense
Share-based compensation 482,000us-gaap_AllocatedShareBasedCompensationExpense 1,332,000us-gaap_AllocatedShareBasedCompensationExpense 985,000us-gaap_AllocatedShareBasedCompensationExpense 1,421,000us-gaap_AllocatedShareBasedCompensationExpense
Other share-based expenses   308,000pure_OtherShareBasedCompensation   308,000pure_OtherShareBasedCompensation
Restructuring costs   70,000us-gaap_RestructuringCosts   2,754,000us-gaap_RestructuringCosts
Total operating costs and expenses 2,009,000us-gaap_OperatingExpenses 3,262,000us-gaap_OperatingExpenses 4,056,000us-gaap_OperatingExpenses 7,209,000us-gaap_OperatingExpenses
Loss from operations (1,736,000)us-gaap_OperatingIncomeLoss (3,221,000)us-gaap_OperatingIncomeLoss (3,666,000)us-gaap_OperatingIncomeLoss (7,053,000)us-gaap_OperatingIncomeLoss
Other income (expense)        
Change in derivative liability 5,000us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet (1,000)us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet 4,000us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet (59,000)us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet
Interest expense, net (3,000)us-gaap_InterestExpense (2,000)us-gaap_InterestExpense (5,000)us-gaap_InterestExpense (5,000)us-gaap_InterestExpense
Gain on extinguishment of debt   727,000us-gaap_ExtinguishmentOfDebtGainLossNetOfTax   727,000us-gaap_ExtinguishmentOfDebtGainLossNetOfTax
Other income (expense), net (2,000)us-gaap_OtherNonoperatingIncomeExpense 15,000us-gaap_OtherNonoperatingIncomeExpense (3,000)us-gaap_OtherNonoperatingIncomeExpense 64,000us-gaap_OtherNonoperatingIncomeExpense
Total other income (expense)   739,000us-gaap_NonoperatingIncomeExpense (4,000)us-gaap_NonoperatingIncomeExpense 727,000us-gaap_NonoperatingIncomeExpense
Net loss $ (1,736,000)us-gaap_NetIncomeLoss $ (2,482,000)us-gaap_NetIncomeLoss $ (3,670,000)us-gaap_NetIncomeLoss $ (6,326,000)us-gaap_NetIncomeLoss
Basic and diluted net loss per share $ (0.04)us-gaap_EarningsPerShareBasicAndDiluted $ (0.10)us-gaap_EarningsPerShareBasicAndDiluted $ (0.10)us-gaap_EarningsPerShareBasicAndDiluted $ (0.28)us-gaap_EarningsPerShareBasicAndDiluted
Shares used in computing basic and diluted net loss per share 39,851,590us-gaap_WeightedAverageNumberOfShareOutstandingBasicAndDiluted 24,997,773us-gaap_WeightedAverageNumberOfShareOutstandingBasicAndDiluted 38,440,396us-gaap_WeightedAverageNumberOfShareOutstandingBasicAndDiluted 22,842,753us-gaap_WeightedAverageNumberOfShareOutstandingBasicAndDiluted