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Convertible Note and Derivative Liability (Narrative) (Details) (USD $)
3 Months Ended 6 Months Ended 12 Months Ended
Jan. 31, 2015
Jan. 31, 2014
Jan. 31, 2015
Jan. 31, 2014
Jul. 31, 2012
item
Jul. 31, 2014
Convertible Note And Derivative Liability [Line Items]            
Aggregate cash consideration received         $ 1,200,000us-gaap_PaymentsForProceedsFromDerivativeInstrumentFinancingActivities  
Number of lenders         9pure_CashConsiderationReceivedFromNumberOfLenders  
Decrease in derivative liability 5,000us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet (1,000)us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet 4,000us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet (59,000)us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet    
Common stock, shares issued 40,120,965us-gaap_CommonStockSharesIssued   40,120,965us-gaap_CommonStockSharesIssued     29,394,940us-gaap_CommonStockSharesIssued
Warrants liability 5,000us-gaap_DerivativeLiabilitiesCurrent   5,000us-gaap_DerivativeLiabilitiesCurrent     9,000us-gaap_DerivativeLiabilitiesCurrent
Notes [Member]            
Convertible Note And Derivative Liability [Line Items]            
Unsecured note principal amount         1,333,000us-gaap_DebtInstrumentFaceAmount
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_NotesPayableOtherPayablesMember
1,125,000us-gaap_DebtInstrumentFaceAmount
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_NotesPayableOtherPayablesMember
Bridge Loan [Member] | Warrant [Member]            
Convertible Note And Derivative Liability [Line Items]            
Shares issued         132,420us-gaap_SharesIssued
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_BridgeLoanMember
/ us-gaap_StatementEquityComponentsAxis
= us-gaap_WarrantMember
 
Aggregate number of exercises     90,699us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_BridgeLoanMember
/ us-gaap_StatementEquityComponentsAxis
= us-gaap_WarrantMember
90,699us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_BridgeLoanMember
/ us-gaap_StatementEquityComponentsAxis
= us-gaap_WarrantMember
   
Common stock, shares issued 73,290us-gaap_CommonStockSharesIssued
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_BridgeLoanMember
/ us-gaap_StatementEquityComponentsAxis
= us-gaap_WarrantMember
73,290us-gaap_CommonStockSharesIssued
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_BridgeLoanMember
/ us-gaap_StatementEquityComponentsAxis
= us-gaap_WarrantMember
73,290us-gaap_CommonStockSharesIssued
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_BridgeLoanMember
/ us-gaap_StatementEquityComponentsAxis
= us-gaap_WarrantMember
73,290us-gaap_CommonStockSharesIssued
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_BridgeLoanMember
/ us-gaap_StatementEquityComponentsAxis
= us-gaap_WarrantMember
   
Warrants outstanding 9,709us-gaap_ClassOfWarrantOrRightOutstanding
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_BridgeLoanMember
/ us-gaap_StatementEquityComponentsAxis
= us-gaap_WarrantMember
  9,709us-gaap_ClassOfWarrantOrRightOutstanding
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_BridgeLoanMember
/ us-gaap_StatementEquityComponentsAxis
= us-gaap_WarrantMember
     
Change in fair value of derivative liability $ (5,000)us-gaap_IncreaseDecreaseInDerivativeLiabilities
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_BridgeLoanMember
/ us-gaap_StatementEquityComponentsAxis
= us-gaap_WarrantMember
  $ (4,000)us-gaap_IncreaseDecreaseInDerivativeLiabilities
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_BridgeLoanMember
/ us-gaap_StatementEquityComponentsAxis
= us-gaap_WarrantMember