XML 19 R29.htm IDEA: XBRL DOCUMENT v2.4.1.9
Promissory Note (Narrative II) (Details) (USD $)
3 Months Ended 6 Months Ended 12 Months Ended
Jan. 31, 2014
Jan. 31, 2014
Jul. 31, 2014
Jan. 31, 2015
Class of Warrant or Right [Line Items]        
Number of warrants to purchase common stock       250,000us-gaap_ClassOfWarrantOrRightNumberOfSecuritiesCalledByWarrantsOrRights
Gain on extinguishment of debt $ 727,000us-gaap_ExtinguishmentOfDebtGainLossNetOfTax $ 727,000us-gaap_ExtinguishmentOfDebtGainLossNetOfTax $ 727,000us-gaap_ExtinguishmentOfDebtGainLossNetOfTax  
Amount paid under terms of the note   28,000us-gaap_RepaymentsOfLongTermDebt    
Morrison And Foerster L.L.P. [Member]        
Class of Warrant or Right [Line Items]        
Number of warrants to purchase common stock     375,000us-gaap_ClassOfWarrantOrRightNumberOfSecuritiesCalledByWarrantsOrRights
/ us-gaap_ClassOfWarrantOrRightAxis
= pure_MorrisonAndFoersterLLPMember
 
Exercise price of warrants     $ 0.83invest_InvestmentWarrantsExercisePrice
/ us-gaap_ClassOfWarrantOrRightAxis
= pure_MorrisonAndFoersterLLPMember
 
Fair value of warrants     245,000us-gaap_WarrantsAndRightsOutstanding
/ us-gaap_ClassOfWarrantOrRightAxis
= pure_MorrisonAndFoersterLLPMember
 
Volatility rate     134.00%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate
/ us-gaap_ClassOfWarrantOrRightAxis
= pure_MorrisonAndFoersterLLPMember
 
Risk-free interest rate     0.35%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate
/ us-gaap_ClassOfWarrantOrRightAxis
= pure_MorrisonAndFoersterLLPMember
 
Expected life     5 years  
Repayment of unsecured debt     500,000us-gaap_RepaymentsOfUnsecuredDebt
/ us-gaap_ClassOfWarrantOrRightAxis
= pure_MorrisonAndFoersterLLPMember
 
Extinguishment of unsecured debt     $ 1,227,000us-gaap_ExtinguishmentOfDebtAmount
/ us-gaap_ClassOfWarrantOrRightAxis
= pure_MorrisonAndFoersterLLPMember