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Income Taxes (Deferred Tax Assets And Liabilities) (Details) (USD $)
Jul. 31, 2014
Jul. 31, 2013
Income Taxes [Abstract]    
Net operating loss carry-forward $ 25,740,000us-gaap_DeferredTaxAssetsOperatingLossCarryforwards $ 22,482,000us-gaap_DeferredTaxAssetsOperatingLossCarryforwards
Stock options and warrants 1,720,000pure_DeferredTaxAssetsStockOptionsAndWarrants 1,915,000pure_DeferredTaxAssetsStockOptionsAndWarrants
Other temporary differences 310,000us-gaap_DeferredTaxAssetsOther 252,000us-gaap_DeferredTaxAssetsOther
Total deferred tax assets 27,770,000us-gaap_DeferredTaxAssetsGross 24,649,000us-gaap_DeferredTaxAssetsGross
Valuation allowance for deferred tax assets (27,770,000)us-gaap_DeferredTaxAssetsValuationAllowance (24,649,000)us-gaap_DeferredTaxAssetsValuationAllowance
Net deferred tax assets