Stockholders' Equity (Summary Of Stock Option Activity) (Details) (USD $)	12 Months Ended
Jul. 31, 2014	Jul. 31, 2013
Stockholders' Equity Note [Abstract]
Outstanding, Shares, Beginning Balance	443,755	348,463
Granted	300,000	273,000
Exercised
Cancelled	(281,412)	(177,708)
Outstanding, Shares, Ending Balace	462,343	443,755
Outstanding, Weighted Average Exercise Price, Beginning Balance	$ 9.52	$ 19.26
Weighted Average Exercise Price, Granted	$ 1.40	$ 0.83
Weighted Average Exercise Price, Exercised
Weighted Average Exercise Price, Cancelled	$ 10.01	$ 15.28
Outstanding, Weighted Average Exercise Price, Ending Balance	$ 3.95	$ 9.52
Aggregate Intrinsic Value, Outstanding	$ 22,000

Stock Options Exercised

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- Definition

The number of shares under options that were cancelled during the reporting period as a result of occurrence of a terminating event specified in contractual agreements pertaining to the stock option plan.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 718

-SubTopic 10

-Section 50

-Paragraph 2

-Subparagraph (c)(1)(iv)(3)

-URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901

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- Definition

Net number of share options (or share units) granted during the period.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 718

-SubTopic 10

-Section 50

-Paragraph 2

-Subparagraph (c)(1)(iv)(1)

-URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901

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- Definition

Amount by which the current fair value of the underlying stock exceeds the exercise price of options outstanding.

+ References

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- Definition

Number of options outstanding, including both vested and non-vested options.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 718

-SubTopic 10

-Section 50

-Paragraph 2

-URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 718

-SubTopic 10

-Section 50

-Paragraph 2

-Subparagraph (c)(1)(i)-(ii)

-URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901

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- Definition

Weighted average price at which grantees can acquire the shares reserved for issuance under the stock option plan.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 718

-SubTopic 10

-Section 50

-Paragraph 2

-Subparagraph (c)(1)(i)

-URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901

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- Definition

Weighted average price at which option holders acquired shares when converting their stock options into shares.

+ References

No definition available.

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- Definition

Weighted average price at which grantees could have acquired the underlying shares with respect to stock options that were terminated.

+ References

No definition available.

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- Definition

Weighted average per share amount at which grantees can acquire shares of common stock by exercise of options.

+ References

No definition available.

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