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Consolidated Statements Of Operations (USD $)
3 Months Ended 12 Months Ended
Oct. 31, 2014
Oct. 31, 2013
Jul. 31, 2014
Jul. 31, 2013
Consolidated Statements Of Operations [Abstract]        
Net product sales $ 117,000us-gaap_SalesRevenueGoodsNet $ 115,000us-gaap_SalesRevenueGoodsNet $ 550,000us-gaap_SalesRevenueGoodsNet $ 820,000us-gaap_SalesRevenueGoodsNet
Operating costs and expenses        
Cost of goods sold 45,000us-gaap_CostOfGoodsSold 36,000us-gaap_CostOfGoodsSold 344,000us-gaap_CostOfGoodsSold 565,000us-gaap_CostOfGoodsSold
Selling, general and administrative 1,192,000us-gaap_SellingGeneralAndAdministrativeExpense 925,000us-gaap_SellingGeneralAndAdministrativeExpense 5,056,000us-gaap_SellingGeneralAndAdministrativeExpense 5,154,000us-gaap_SellingGeneralAndAdministrativeExpense
Research and development 176,000us-gaap_ResearchAndDevelopmentExpense 213,000us-gaap_ResearchAndDevelopmentExpense 1,032,000us-gaap_ResearchAndDevelopmentExpense 1,169,000us-gaap_ResearchAndDevelopmentExpense
Share-based compensation expense 503,000us-gaap_AllocatedShareBasedCompensationExpense 89,000us-gaap_AllocatedShareBasedCompensationExpense 2,958,000us-gaap_AllocatedShareBasedCompensationExpense 720,000us-gaap_AllocatedShareBasedCompensationExpense
Other share-based expenses 131,000pure_OtherShareBasedCompensation   308,000pure_OtherShareBasedCompensation  
Restructuring costs   2,684,000us-gaap_RestructuringCharges 2,754,000us-gaap_RestructuringCharges  
Impairment of patents       551,000us-gaap_AssetImpairmentCharges
Total operating costs and expenses 2,047,000us-gaap_OperatingExpenses 3,947,000us-gaap_OperatingExpenses 12,452,000us-gaap_OperatingExpenses 8,159,000us-gaap_OperatingExpenses
Loss from operations (1,930,000)us-gaap_OperatingIncomeLoss (3,832,000)us-gaap_OperatingIncomeLoss (11,902,000)us-gaap_OperatingIncomeLoss (7,339,000)us-gaap_OperatingIncomeLoss
Other income (expense)        
Change in derivative liability (1,000)us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet (58,000)us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet (55,000)us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet 268,000us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet
Interest expense, net (2,000)us-gaap_InterestExpenseDebt (3,000)us-gaap_InterestExpenseDebt (10,000)us-gaap_InterestExpenseDebt (593,000)us-gaap_InterestExpenseDebt
Gain on extinguishment of debt     727,000us-gaap_ExtinguishmentOfDebtGainLossNetOfTax  
Other income (expense), net (1,000)us-gaap_OtherNonoperatingIncomeExpense 49,000us-gaap_OtherNonoperatingIncomeExpense 190,000us-gaap_OtherNonoperatingIncomeExpense (7,000)us-gaap_OtherNonoperatingIncomeExpense
Total other income (expense) (4,000)us-gaap_NonoperatingIncomeExpense (12,000)us-gaap_NonoperatingIncomeExpense 852,000us-gaap_NonoperatingIncomeExpense (332,000)us-gaap_NonoperatingIncomeExpense
Net loss $ (1,934,000)us-gaap_NetIncomeLoss $ (3,844,000)us-gaap_NetIncomeLoss $ (11,050,000)us-gaap_NetIncomeLoss $ (7,671,000)us-gaap_NetIncomeLoss
Basic and diluted net loss per share $ (0.05)us-gaap_EarningsPerShareBasicAndDiluted $ (0.19)us-gaap_EarningsPerShareBasicAndDiluted $ (0.43)us-gaap_EarningsPerShareBasicAndDiluted $ (0.71)us-gaap_EarningsPerShareBasicAndDiluted
Shares used in computing basic and diluted net loss per share 37,029,203us-gaap_WeightedAverageNumberOfShareOutstandingBasicAndDiluted 20,701,547us-gaap_WeightedAverageNumberOfShareOutstandingBasicAndDiluted 25,609,548us-gaap_WeightedAverageNumberOfShareOutstandingBasicAndDiluted 10,838,140us-gaap_WeightedAverageNumberOfShareOutstandingBasicAndDiluted