Promissory Note (Narrative I) (Details) (USD $)	0 Months Ended
Jan. 25, 2013	Jul. 31, 2013
Debt Instrument [Line Items]
Accounts payable waived	$ 1,519,000
Notes [Member]
Debt Instrument [Line Items]
Debt Instrument, Face Amount	$ 1,125,000	$ 1,333,000
Interest rate	7.50%
Interest rate if in default	10.00%

Accounts Payable, Waived

No definition available.

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Namespace Prefix:	pure_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	duration

- Definition

Face (par) amount of debt instrument at time of issuance.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 835

-SubTopic 30

-Section 45

-Paragraph 2

-URI http://asc.fasb.org/extlink&oid=6451184&loc=d3e28551-108399

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 835

-SubTopic 30

-Section 55

-Paragraph 8

-URI http://asc.fasb.org/extlink&oid=6584090&loc=d3e28878-108400

+ Details

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Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	instant

- Definition

Contractual interest rate for funds borrowed, under the debt agreement.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 02

-Paragraph 22

-Article 5

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 210

-SubTopic 10

-Section S99

-Paragraph 1

-Subparagraph (SX 210.5-02.22(a)(1))

-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

+ Details

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Period Type:	instant

- Definition

Maximum contractual interest rate for funds borrowed, under the debt agreement.

+ References

+ Details

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Data Type:	num:percentItemType
Balance Type:	na
Period Type:	duration

- Details

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Period Type:	duration