Stockholders' Equity (Details) (USD $)	0 Months Ended		1 Months Ended	3 Months Ended		6 Months Ended				6 Months Ended		3 Months Ended	6 Months Ended		6 Months Ended					6 Months Ended	0 Months Ended			1 Months Ended	3 Months Ended		0 Months Ended	6 Months Ended
	Oct. 31, 2013	Sep. 17, 2012	Dec. 31, 2013	Jan. 31, 2014	Jan. 31, 2013	Jan. 31, 2014	Jan. 31, 2013	Jul. 31, 2013	Apr. 24, 2013	Jan. 31, 2014 Warrant [Member]	Jan. 31, 2014 Wulff Services Incroporated [Member]	Jan. 31, 2014 Pillar Marketing Group Incorporated [Member]	Jan. 31, 2014 Pillar Marketing Group Incorporated [Member]	Aug. 13, 2013 Pillar Marketing Group Incorporated [Member]	Jan. 31, 2014 Gary D. Cohee [Member]	Jan. 31, 2014 Donna Singer [Member]	Jan. 31, 2014 Michael L. Krall [Member]	Jan. 31, 2014 Former Employee [Member]	Jan. 24, 2014 Former Employee [Member]	Jan. 31, 2014 Investor Relations Contact [Member] Bibicoff & McInnis [Member]	Oct. 31, 2013 Private Placement [Member]	Oct. 16, 2013 Private Placement [Member]	Aug. 13, 2013 Private Placement [Member]	Dec. 31, 2013 Private Placement [Member]	Jan. 31, 2014 Private Placement [Member]	Jan. 31, 2014 Restricted Stock Units "RSUs" [Member]	Sep. 17, 2012 Bridge Loan [Member]	Jan. 31, 2014 Bridge Loan [Member] Warrant [Member]	Apr. 24, 2013 Maximum [Member]
Stockholders Equity [Line Items]
Shares issued	442,667																					2,441,270	5,500,000	3,102,875	1,611,817
Share Price		$ 1.10																			$ 0.75	$ 0.75	$ 0.20	$ 0.75
Gross Proceeds from Issuance of Private Placement, before issurance cost																					$ 332,000	$ 1,831,000	$ 1,100,000		$ 1,514,000
Proceeds from Issuance of Private Placement																					324,000	1,782,000	1,057,000	2,106,000	1,501,000
Gross proceeds from issuance of common stock, before issuance cost		4,776,000
Common stock issuance proceeds		4,227,000
Transaction costs of stock issuance		549,000	285,000																		8,000	49,000	43,000		13,000
Service Agreement Period														2 years
Common stock, shares issued		4,341,615		25,808,128		25,808,128		12,569,503		73,290				250,000		300,000	850,000	15,000	15,000					218,938		87,500		73,290
Common Stock, Value, Issued				259,000		259,000		126,000						175,000		210,000	595,000	20,000
Stock issued for service											250,000		300,000		348,143					300,000
Stock issued for service value											175,000		210,000		283,000					210,000
Expense related to services												22,000	41,000		113,000
Selling, general and administrative expense																				210,000
Net proceeds from the exercise of warrants						163,000	0
Warrants to purchase common stock shares				250,000		250,000
Onetime payment related to corporate finance and restructuring efforts											75,000		150,000
Aggregate number of exercises										90,699																		90,699
Aggregate number of warrants issued in private placement									100																				18,000
Additional number of warrants issued in private placement				18,000		18,000
Restructuring Costs				70,000	0	2,754,000	0									210,000	595,000
Warrant expense						$23,000
Repayment of indebtedness																											$ 1,333,000