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Convertible Note and Derivative Liability (Schedule Of Fair Value) (Details)
6 Months Ended 12 Months Ended
Jan. 31, 2014
Jul. 31, 2013
Convertible Note and Derivative Liability [Abstract]    
Volatility 155.80% 144.50%
Risk-free interest rate 0.98% 0.97%
Dividend yield 0.00% 0.00%
Expected life 2 years 10 months 24 days 3 years 4 months 24 days