Subsequent Events (Details) (USD $)	1 Months Ended			12 Months Ended			0 Months Ended	1 Months Ended			12 Months Ended		12 Months Ended														12 Months Ended
	Apr. 17, 2013	Apr. 24, 2013	Jun. 29, 2012	Jul. 31, 2013	Jul. 31, 2012	Sep. 17, 2012	Jul. 10, 2013 Private Placement [Member]	Jun. 26, 2013 Private Placement [Member]	Apr. 24, 2013 Private Placement [Member]	Jul. 10, 2013 Private Placement [Member]	Jul. 31, 2013 Private Placement [Member]	Apr. 17, 2013 Private Placement [Member]	Jul. 31, 2013 Henery R. Lambert [Member] Restricted Stock Units (RSUs) [Member] September 10, 2014 [Member]	Jul. 31, 2013 Subsequent Event [Member]	Jul. 31, 2013 Subsequent Event [Member] Private Placement [Member]	Jul. 31, 2013 Subsequent Event [Member] Compensation Committee [Member]	Jul. 31, 2013 Subsequent Event [Member] Audit Committee [Member]	Jul. 31, 2013 Subsequent Event [Member] Dave Pfanzelter [Member]	Jul. 31, 2013 Subsequent Event [Member] Dave Pfanzelter [Member] February 15, 2016 [Member]	Jul. 31, 2013 Subsequent Event [Member] Dave Pfanzelter [Member] February 15, 2015 [Member]	Jul. 31, 2013 Subsequent Event [Member] Dave Pfanzelter [Member] February 15, 2014 [Member]	Jul. 31, 2013 Subsequent Event [Member] Dave Pfanzelter [Member] Restricted Stock Units (RSUs) [Member]	Jul. 31, 2013 Subsequent Event [Member] Wulff Services Inc. [Member]	Jul. 31, 2013 Subsequent Event [Member] Pillar Marketing Group, Inc. [Member]	Jul. 31, 2013 Subsequent Event [Member] Gary D. Cohee [Member]	Jul. 31, 2013 Subsequent Event [Member] Gary D. Cohee [Member] Restricted Stock Units (RSUs) [Member]	Jul. 31, 2013 Subsequent Event [Member] Gary D. Cohee [Member] Restricted Stock Units (RSUs) [Member] January 2015 [Member]	Jul. 31, 2013 Subsequent Event [Member] Gary D. Cohee [Member] Restricted Stock Units (RSUs) [Member] January 2016 [Member]	Jul. 31, 2013 Subsequent Event [Member] Director [Member]	Jul. 31, 2013 Subsequent Event [Member] Compensation Committee Chair [Member]	Jul. 31, 2013 Subsequent Event [Member] Audit Committee Chair [Member]	Jul. 31, 2013 Subsequent Event [Member] Dennis Brovarone [Member]	Jul. 31, 2013 Subsequent Event [Member] Donna Singer [Member]	Jul. 31, 2013 Subsequent Event [Member] Michael L. Krall [Member]	Jul. 31, 2013 Subsequent Event [Member] Peter Wulff [Member]	Jul. 31, 2013 Subsequent Event [Member] Peter Wulff [Member] Restricted Stock Units (RSUs) [Member]	Jul. 31, 2013 Subsequent Event [Member] Peter Wulff [Member] Restricted Stock Units (RSUs) [Member] March 15, 2014 [Member]	Jul. 31, 2013 Subsequent Event [Member] Peter Wulff [Member] Restricted Stock Units (RSUs) [Member] March 15, 2015 [Member]	Jul. 31, 2013 Subsequent Event [Member] Peter Wulff [Member] Restricted Stock Units (RSUs) [Member] March 15, 2016 [Member]	Jul. 31, 2013 Subsequent Event [Member] Henery R. Lambert [Member]	Jul. 31, 2013 Subsequent Event [Member] Henery R. Lambert [Member] Restricted Stock Units (RSUs) [Member]	Jul. 31, 2013 Reorginization Services [Member] Subsequent Event [Member] Pillar Marketing Group, Inc. [Member]	Jul. 31, 2013 Investor Relations [Member] Subsequent Event [Member] Bibicoff & McInnis [Member]
Subsequent Event [Line Items]
Separation Payment																																$ 91,332	$ 45,000	$ 150,000
Cash Severance																																	204,000	540,000
Cash Severance Payment Period																																	12 months	18 months
Common stock, issued				12,569,503	6,644,555				1,000,000		183,333												250,000	250,000	305,833	200,000							300,000	850,000								300,000	300,000
Common Stock, Value, Issued				126,000	67,000																		175,000	175,000	257,750								210,000	595,000									210,000
Medical and insurance costs																																	17,819	19,933
Medical and insurance coverage period																																	12 months	18 months
Sale of stock, number of shares issued														5,500,000	2,441,270
Common stock, net proceeds				4,666,000	3,818,000				384,000		4,227,000			1,100,000	1,830,000
Common stock at a price per share						$ 1.10			$ 0.40		$ 0.30	$ 0.40		$ 0.20	$ 0.75
Service Agreement Period																								2 years
Onetime payment related to corporate finance and restructuring efforts																							75,000
Proceeds from warrants	119,000	100,000					13,000	13,000			55,000			162,500
Warrants to purchase common stock shares			81,280						500,000	91,667				250,000
Non copetitive activities period																																		4 years
Release agreement payment																																		25,000
Monthly installment amount																								25,000									17,000	30,000
Intellectual property rights payment																																		125,000
Subsequent Event Amount																																		3
Payment for corporate reorganization																								150,000
Percent of outstanding shares issued																								3.00%
Escrow deposit amount dedicated to severance payments																																		500,000
Financial advisor services, amount paid																									91,500
Chairman agreement monthly payments																		41,700
Chairman agreement monthy payments thereafter initial payment period				12,500
Chairman agreement severance pay period																		12 months
Chairman agreement stock option exercisable period after termination																		90 days																	90 days					90 days
Percent of RSU's vest																		100.00%																	100.00%					100.00%
Percent of combined voting power																		35.00%																	35.00%					35.00%
Number Of Days To Cease Majority Voting Power																		60 days																	60 days					60 days
Seperation payment percent of current compensation																		200.00%																	200.00%					100.00%
Shares granted																						2,800,000														1,000,000				500,000
Share based compensation vesting percent													60.00%						50.00%	25.00%	25.00%						50.00%	50.00%									25.00%	25.00%	50.00%
Compensation																																			325,000					350,000
Annual target bonus, percent of base salary																																			50.00%					50.00%
Share based compensation vesting percent upon sales goals achievments																																									40.00%
Share based compensation payment period																																									2 years
Percent of share based compensation subject to time-based vesting																																									100.00%
Annual Retainer Fee																$ 2,500	$ 4,000								$ 60,000				$ 60,000	$ 5,000	$ 10,000