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Share-Based Compensation (Narrative) (Details) (USD $)
9 Months Ended
Apr. 30, 2013
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Stock options granted to officers, employees and a consultant 273,000
Stock options forfeited or cancelled 109,583
Unvested Options [Member]
 
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Unrecognized non-cash compensation costs 552,000
Unrecognized non-cash compensation costs, weighted average period 1 year 4 months 21 days
Unvested Restricted Shares [Member]
 
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Unrecognized non-cash compensation costs 5,000
Unrecognized non-cash compensation costs, weighted average period 3 months