Subsequent Events

9 Months Ended

Apr. 30, 2013

Subsequent Events [Abstract]

Subsequent Events

14.Subsequent Events

On May 15, 2013, we received a letter indicating that the NASDAQ Listing Qualifications Panel (the “Panel”) had determined to delist our common stock from The NASDAQ Stock Market LLC (“NASDAQ”), and suspend trading in our securities on NASDAQ effective with the open of business on Friday, May 17, 2013. The suspension is the result of our  determination that we will be unable to evidence compliance with the $2.5 million stockholders’ equity requirement for continued listing on The NASDAQ Capital Market, as set forth in NASDAQ Listing Rule 5550(b), by June 18, 2013, as required by the Panel’s decision in this matter.

Our common stock is now quoted on the OTCQB, an electronic quotation service operated by OTC Markets Group Inc. for eligible securities traded over-the-counter, and continues to trade under the symbol PURE.

Effective May 13, 2013, Peter C. Wulff, formerly our Chief Financial Officer, separated from the Company. Effective May 14, 2013, we appointed Michael L. Krall, our President and Chief Executive Officer, to fill the role of principal financial officer on an interim basis.  Information about Mr. Krall's age, employment history, family relationships between him and any of the Company’s officers and directors and related party transactions is incorporated herein by reference to the Company’s definitive proxy statement filed with the Securities and Exchange Commission on July 12, 2012.

Effective May 17, 2013, we appointed Dave Pfanzelter as chairman of the board. Pfanzelter has been a member of the board since February 2013 and had previously served on the PURE Bioscience Advisory Panel. The position of chairman had been held by PURE’s president and CEO, Michael L. Krall, since 1993.