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Stockholders' Equity (Summary Of Stock Option Activity) (Details) (USD $)
12 Months Ended
Jul. 31, 2012
Jul. 31, 2011
Jul. 31, 2010
Stockholders' Equity Note [Abstract]      
Outstanding, Shares, Beginning Balance 337,526 723,251  
Granted 40,625 75,625  
Exercised $ 0 $ (84,372)  
Cancelled (29,688) (376,978)  
Outstanding, Shares, Ending Balace 348,463 337,526  
Outstanding, Weighted Average Exercise Price, Beginning Balance $ 21.02 $ 17.01  
Weighted Average Exercise Price, Granted $ 6.68 $ 9.56  
Weighted Average Exercise Price, Exercised $ 0.00 $ 5.11  
Weighted Average Exercise Price, Cancelled $ 22.05 $ 14.58  
Outstanding, Weighted Average Exercise Price, Ending Balance $ 19.26 $ 21.02  
Aggregate Intrinsic Value, Outstanding $ 0 $ 30,000 $ 5,070,000