Organization and Businessy (Narrative) (Details) (USD $)	12 Months Ended
	Jul. 31, 2012 item segment	Jul. 31, 2011
Organization and Business [Abstract]
Number of Operating Segments	1
Common Stock, Par or Stated Value Per Share	$ 0.01
Stockholders' Equity Note, Stock Split, Conversion Ratio	0.125
Accumulated deficit	$ (62,500,000)	$ (53,610,000)