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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 2) (USD $)
In Millions, unless otherwise specified
12 Months Ended
Dec. 31, 2013
Dec. 31, 2012
Dec. 31, 2011
Series A 3% Redeemable Convertible Preferred Stock      
Interest rate (as a percent) 3.00% 3.00% 3.00%
Advertising expenses      
Advertising cost $ 0.7 $ 0.9 $ 0.6