Note 12 - Geographic Data

6 Months Ended

Jun. 30, 2012

Segment Reporting Disclosure [Text Block]

12.           Geographic Data

The Company operates in the same single business segment (e.g., merchandising and marketing services) in both its Domestic Merchandising Services Division and its International Merchandising Services Division.  The Company uses the same metrics to measure the performance of both its domestic and international divisions.  The primary measurement utilized by management is operating profits, historically the key indicator of long-term growth and profitability, as the Company is focused on reinvesting the operating profits of each of its international subsidiaries back into its local markets in an effort to improve market share and continued expansion efforts.  Set forth below are summaries (in thousands) of the Company's net revenues from its United States subsidiaries (i.e., the Domestic Merchandising Services Division) and from its international (non-U.S.) subsidiaries (i.e., the International Merchandising Services Division), net revenue from certain international subsidiaries as a percent of consolidated net revenue, operating income (loss) and long lived assets by geographic area for 2012 and 2011, respectively:

	Three Months Ended June 30,				Six Months Ended June 30,
	2012		2011		2012		2011
Net revenues:
United States	$	10,881	$	9,367	$	20,166	$	18,889
International		13,462		6,577		25,224		13,474
Total net revenues	$	24,343	$	15,944	$	45,390	$	32,363

	Three Months Ended June 30,										Six Months Ended June 30,
	2012					2011					2012					2011
Net revenues international:			% of consolidated net revenue					% of consolidated net revenue					% of consolidated net revenue					% of consolidated net revenue
Mexico	$	3,094		12.7	%	$	–		–	%	$	6,339		14.0	%	$	–		–	%
South Africa		1,852		7.6			646		4.0			3,767		8.3			1,278		3.9
Canada		1,765		7.3			1,604		10.0			3,204		7.0			3,098		9.6
Romania		1,763		7.2			285		1.8			1,969		4.3			512		1.6
Japan		1,597		6.6			1,094		6.9			2,869		6.3			1,867		5.8
Australia		1,384		5.7			1,816		11.4			2,846		6.3			3,919		12.1
Turkey		935		3.8			–		–			1,753		3.9			–		–
All Others		1,072		4.4			1,132		7.1			2,477		5.5			2,800		8.6
Total international net revenues	$	13,462		55.3	%	$	6,577		41.2	%	$	25,224		55.6	%	$	13,474		41.6	%

	Three Months Ended June 30,						Six Months Ended June 30,
	2012			2011			2012			2011
Operating income (loss):
United States	$	990		$	626		$	1,321		$	1,218
International		(209	)		(71	)		(69	)		(264	)
Total operating income	$	781		$	555		$	1,252		$	954

	June 30, 2012		December 31, 2011
Long lived assets:
United States	$	2,372	$	2,169
International		1,398		1,385
Total long lived assets	$	3,770	$	3,554