EXHIBIT 99.1

                    MORE THAN 1,300 KATRINA VICTIMS USE IDNA
                INFORMATION SYSTEMS TO ADD FINAL INPUT ON PLANS
                             TO REBUILD NEW ORLEANS

     DISPLACED NEW ORLEANIANS VOTE FUTURE CATEGORY 5 FLOOD PROTECTION AS TOP
                                   ----------------------------------
                               REBUILDING PRIORITY


NEW YORK, NEW YORK - January 24, 2007 iDNA (OTCBB: IDAI.OB), a leading strategic
communications and technology company again lent its innovative audience
response technology to the last in a series of multi-site town hall meetings,
held on Saturday, January 20. The meeting, titled "Community Congress III"
connected participants in New Orleans with those in the cities with the largest
number of Hurricane Katrina evacuees - Atlanta, Dallas and Houston - to review
recommendations for rebuilding the city and to put finishing touches on the
Unified New Orleans Plan.

Utilizing iDNA's software, Community Congress organizers were able to
immediately rank New Orleanians priorities within four topics: safety from
future flooding, safe and stable neighborhoods, affordable housing and public
services. Participants were divided into small groups of 8-10, each with
facilitators, in order to arrive at common themes. Once determined,
participants, using iDNA keypads, reviewed and prioritized these ideas to
develop a clear plan of action.

According to the keypad prioritization voting:
     o    80% of participants said emphasis on Category 5 Flood protection was
          top priority
     o    59% were concerned that bad governance could undercut the speed and
          fairness of implementation
     o    38% said mitigating gentrification was the top concern they had about
          rebuilding
     o    61% would like to see more health centers and clinics after rebuilding

Based on early feedback, with more than 90% of participants expressing support
for the draft plan and wishing to stay engaged throughout the planning, approval
and implementation process, these groundbreaking meetings were exceptionally
productive and well-received.

Throughout the series, iDNA has partnered with AmericaSpeaks, a not-for-profit
organization that seeks to engage citizens in key decision-making, by supplying
its OptionFinder IQ keypads to all participants at every site, connected via
broadband. iDNA has a long history with AmericaSpeaks. The two groups also
successfully partnered on a 5,000 person meeting in New York City to enlist
input from citizens for the redevelopment of the World Trade Center after 9/11.


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According to iDNA Senior Strategist, Mark Fite, "At events like this, it becomes
clear early on how invaluable our technology is to the overall process. That's
why we worked so hard to accommodate the request to offer our keypads and
software throughout the series, despite a severely limited budget."


Vera Triplett, the Chairperson of the Community Support Organization (CSO), a 9
member advisory committee that guides the UNOP Recovery Plan summed up the
meetings nicely. "In a fairly condensed time frame, the UNOP process has engaged
thousands of New Orleans citizens to construct a comprehensive recovery plan for
the entire community. This plan will provide a vehicle for us to pursue the
funding our city needs to make a meaningful recovery."

About iDNA
----------

iDNA (IDAI.OB) is a leading strategic communications, technology and
entertainment company, headquartered in New York City. The company provides a
broad range of targeted communication services that create, build and connect
businesses with their target audiences and is the only company of its kind that
builds a quantitative ROI system into its communication events. iDNA's depth of
communication services include the design, development and production of media,
collateral content and data collection and market research services for
corporate events, meetings, training and symposiums held at single or multiple
sites worldwide. iDNA has developed a loyal clientele in industries as diverse
as biotechnology, health care, finance, telecommunications, manufacturing and
energy.












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