X0202 4 2004-12-20 0 0001080359 ALLOY INC ALOY 0001162627 MLF INVESTMENTS LLC 2401 WEST BAY DRIVE SUITE 124 LARGO FL 33770 0 0 1 0 0001003947 FESHBACH MATTHEW L 2401 WEST BAY DRIVE SUITE 124 LARGO FL 33770 1 0 1 0 0001276116 MLF CAPITAL MANAGEMENT LP BANK OF BERMUDA (CAYMAN) LIMITED 6 FRONT STREET HAMILTON HM11 0 0 1 0 0001276095 MLF CAYMAN GP LTD BANK OF BERMUDA (CAYMAN) LIMITED 6 FRONT STREET HAMILTON HM11 0 0 1 0 0001275883 MLF OFFSHORE PORTFOLIO CO LP BANK OF BERMUDA (CAYMAN) LIMITED 6 FRONT STREET HAMILTON HM11 0 0 1 0 0001260441 MLF PARTNERS L P 2401 WEST BAY DRIVE SUITE 124 LARGO FL 33770 0 0 1 0 0001304015 MLF Holdings LLC 2401 WEST BAY DRIVE SUITE 124 LARGO FL 33770 0 0 1 0 Option to Purchase Common Stock 7.0000 2004-12-20 4 A 0 5000 0 A 2005-02-01 2014-12-19 Common Stock, $.01 par value 5000 5000 I Matthew Feshbach These 5,000 options were granted to Matthew Feshbach individually in his capacity as a Director of Alloy, Inc. One-fourth of the number of shares subject to this Common Stock Option are exercisable commencing February 1, 2005, one-fourth of the number of shares subject to this Common Stock Option are exercisable commencing February 1, 2006, one-fourth of the number of shares subject to this Common Stock Option are exercisable commencing February 1, 2007, and the final one-fourth of the number of shares subject to this Common Stock Option are exercisable commencing February 1, 2008. By: MLF Investments, LLC, By: /s/ Matthew L. Feshbach, its managing member 2004-12-22 By: /s/ Matthew L. Feshbach 2004-12-22 By: MLF Capital Management, L.P., By: /s/ Matthew L. Feshbach, its president 2004-12-22 By: MLF Cayman G.P., Ltd., By: MLF Capital Management, L.P., its sole shareholder, By: /s/ Matthew L. Feshbach, its president 2004-12-22 By: MLF Offshore Portfolio COmpany, L.P., By: MLF Cayman GP, Ltd., its general partner, By: MLF Capital Management, L.P., its sole shareholder, By: /s/ Matthew L. Feshbach, its president 2004-12-22 By: MLF Partners, L.P., By: MLF Capital Management L.P., its general partner, By: /s/ Matthew L. Feshbach, its President 2004-12-22 By: MLF Holdings LLC, /s/Matthew L. Feshbach, its managing member 2004-12-22