6-K

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C.  20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13A-16 OR 15D-16 OF

THE SECURITIES EXCHANGE ACT OF 1934

For the month of October 2021 (Report No. 1)

Commission File Number: 0-27466

NICE LTD.

(Translation of Registrant’s Name into English)

13 Zarchin Street, P.O. Box 690, Ra’anana, Israel

(Address of Principal Executive Offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒         Form 40-F ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____

CONTENTS

This Report on Form 6-K of NICE consists of the following documents, which are attached hereto and incorporated by reference herein:

99.1 NICE Introduces the Next Leap in CX, Creating Frictionless Experiences Beyond the Contact Center with Customer Experience Interactions (CXi), Dated October 7, 2021.

99.2 NICE Actimize Named Category Winner for Suitability in 2021 WealthTechAsia Awards, Dated October 12, 2021.

99.3 NICE Actimize Positioned As Overall Leader in the 2021 Quadrant Knowledge Solutions Enterprise Fraud Management Report, Dated October 13, 2021.

99.4 NICE Named a Leader in Robotic Process Automation for the Fourth Consecutive Year in Everest Group’s PEAK Matrix® Assessment 2021, Dated October 14, 2021.

99.5 NICE Actimize Wins “Technology Vendor of the Year” Award from InfoPro Digital’s Asia Risk.net, Citing Innovation in Surveillance and Anti-Money Laundering Solutions, Dated October 18, 2021.

99.6 NICE Drives Accelerated CX Transformation for Globe Telecom, Dated October 19, 2021.

99.7 Charleston County Sheriff’s Office Selects NICE Investigate to Digitally Transform Law Enforcement Operations and Improve Efficiency, Dated October 21, 2021.

99.8 NICE Hosts CXi Week, Sharing the Top Trends and Must-Haves for Next-Gen Digital-First Customer Experience in 2022, Dated October 26, 2021.

99.9 Firstsource Selects NICE WFM Cloud to Unlock the Power of Digital Transformation, Dated October 27, 2021.

99.10 NICE CXone Accelerates CX Digital Transformation with New Integrated Intelligent Self-Service and Enlighten AI-Powered Agent Engagement Solutions, Dated October 28, 2021.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.

NICE LTD.

Name: /s/ Tali Mirsky

Title:   Corporate VP, General Counsel and Corporate Secretary

Dated: November 8, 2021

EXHIBIT INDEX

This Report on Form 6-K of NICE consists of the following documents, which are attached hereto and incorporated by reference herein:

99.1 NICE Introduces the Next Leap in CX, Creating Frictionless Experiences Beyond the Contact Center with Customer Experience Interactions (CXi), Dated October 7, 2021.

99.2 NICE Actimize Named Category Winner for Suitability in 2021 WealthTechAsia Awards, Dated October 12, 2021.

99.3 NICE Actimize Positioned As Overall Leader in the 2021 Quadrant Knowledge Solutions Enterprise Fraud Management Report, Dated October 13, 2021.

99.4 NICE Named a Leader in Robotic Process Automation for the Fourth Consecutive Year in Everest Group’s PEAK Matrix® Assessment 2021, Dated October 14, 2021.

99.5 NICE Actimize Wins “Technology Vendor of the Year” Award from InfoPro Digital’s Asia Risk.net, Citing Innovation in Surveillance and Anti-Money Laundering Solutions, Dated October 18, 2021.

99.6 NICE Drives Accelerated CX Transformation for Globe Telecom, Dated October 19, 2021.

99.7 Charleston County Sheriff’s Office Selects NICE Investigate to Digitally Transform Law Enforcement Operations and Improve Efficiency, Dated October 21, 2021.

99.8 NICE Hosts CXi Week, Sharing the Top Trends and Must-Haves for Next-Gen Digital-First Customer Experience in 2022, Dated October 26, 2021.

99.9 Firstsource Selects NICE WFM Cloud to Unlock the Power of Digital Transformation, Dated October 27, 2021.

99.10 NICE CXone Accelerates CX Digital Transformation with New Integrated Intelligent Self-Service and Enlighten AI-Powered Agent Engagement Solutions, Dated October 28, 2021.

EX-99.1

Exhibit 99.1

NICE Introduces the Next Leap in CX, Creating Frictionless Experiences Beyond

the Contact Center with Customer Experience Interactions (CXi)

With a comprehensive set of digital and CCaaS assets, NICE CXone creates frictionless, end-to-end

experiences from the digital doorstep across the entire customer journey

Hoboken, N.J., October 7, 2021 – NICE (Nasdaq: NICE) today announced the next leap in customer experience (CX) with the introduction of Customer Experience Interactions (CXi), a new framework delivered through a unified suite of applications on the CXone platform. CXi empowers organizations to intelligently meet their customers wherever their journey begins, enables resolution through AI and data driven self-service and prepares agents to successfully resolve any customer needs event.

CXi offers a comprehensive approach to bridge the gap between today’s consumer expectations and organizations’ delivery of extraordinary experiences. Redefining the way organizations engage and interact with customers, CXi provides the industry’s only combination of CCaaS, WFO, Analytics, AI and Digital Self-Service based on CXone, the world’s leading cloud native CX platform. This creates smart, connected, self-service and human assisted interactions across the entire customer journey.

CXi is delivered through the seamless integration of several core capabilities as part of the CXone platform:

• Digital entry point solutions that enable giving customers a smart beginning to their journey right at that digital doorstep, such as at their Internet search, and by getting customers the right content, guiding them to find what they are looking for, and interacting proactively rather than waiting for them to initiate the journey.

• Full journey orchestration solutions that connect and route customers across their entire journey in a way that’s seamless, consistent and smart, combining digital channels, voice, self-service and agent-assist as one.

• Smart self-service capabilities that enable organizations to build intelligent automated conversations based on data that indicates what customers want and how they express it. This comes with the ability to find and deliver the right content and resolutions to customer needs.

• Prepared contact center agents that are engaged in real-time, knowledgeable and empowered so they can create the most hyper-personalized, unique interactions that delight customers and resolve issues quickly.

• Complete performance solutions based on NICE’s leading suite of WFO, Analytics and VOC solutions to help understand, analyze and improve journeys, continuously improving customer experiences.

At the core of CXi is Enlighten AI, NICE’s unique CX-focused and purpose-built AI engine. Based on CX conversation dates, Enlighten AI provides specific predictions, decisions and actions for a variety of relevant use cases, from smarter forecasting through agent soft-skills behaviors and all the way to predicting CSAT.

“We are living through expedited cycles of technology innovation and adoption, leading to the constant creation of new consumer expectations,” said Paul Jarman, NICE CXone CEO. “In fact, customer expectations will change more in the next five years than they have in the previous 15 years. The traditional service approach misses the full journey and set of customer needs. Owning every digital doorstep and mastering each of them to provide meaningful experiences to customers is not only an incredible engine for meaningful disruption and market differentiation but is also crucial for true customer satisfaction and brand loyalty. Today, we are driving a new CX standard powered by CXone that unifies all interactions in one, smart platform.”

About NICE

With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered contact center software. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform - and elevate - every customer interaction. www.nice.com.

Corporate Media Contact

Christopher Irwin-Dudek, +1 201 561 4442, chris.irwin-dudek@nice.com, ET

Investors

Marty Cohen, +1 551 256 5354, ir@nice.com, ET

Omri Arens, +972 3 763 0127, ir@nice.com, CET

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements Mr. Jarman are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in economic and business conditions, including as a result of the COVID-19 pandemic; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; changes in technology and market requirements; decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners;, cyber security attacks or other security breaches against the Company; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

EX-99.2

Exhibit 99.2

NICE Actimize Named Category Winner for Suitability in 2021 WealthTechAsia

Awards

Leveraging advanced AI and intelligent automation, NICE Actimize’s Sales Practices & Suitability

solution helps align investment recommendations to a customer’s suitability profiles

Hoboken, N.J, October 12, 2021 – NICE Actimize, a NICE (NASDAQ: NICE) business, was named the winner in the “Suitability” category by WealthTechAsia Awards 2021. Sponsored by WealthBriefing, a publication of Clearview Financial Media and a leading global provider of business intelligence in the private banking and wealth management space, the awards program rewards achievement, top class performance, and innovation across Asia.

As judged by an expert panel drawn from the wealth management industry and members of the WealthBriefing editorial team, NICE Actimize emerged as the 2021 Suitability Winner in supporting wealth advisors and asset managers through the successful implementation of its holistic surveillance solutions offerings. According to WealthTechAsia, “In a comprehensive and well-argued submission, NICE Actimize showed how it prioritized its investment in the Wealth Management and Suitability area, applying cloud, artificial intelligence and advanced analytics to solving critical needs. This was the stand-out submission in this category that greatly impressed the judges.”

NICE Actimize SURVEIL-X Suitability solution is part of the SURVEIL-X Holistic Conduct Surveillance platform and provides coverage for a broad range of sales practices issues, helping firms meet current global regulatory requirements and helping advisors align investment recommendations with client’s investment objectives and suitability profiles.

“As we continue to grow our commitment to the Asian market, we are seeing widespread adoption of our surveillance solutions. As wealth management firms adapt to new customer demands, NICE Actimize’s advancements in sales practices & suitability make this transition easier,” said Chris Wooten, EVP, NICE. “Firms can use our solutions to meet regulatory obligations while managing client risk on a more holistic level to encourage lifelong customer relationships, all while building a robust suitability compliance program. We thank the expert panel of judges for their acknowledgment of our Wealth Management solutions.”

“This year’s inaugural WealthTechAsia awards was a highly competitive launch addressing Asia’s most important wealth management concerns,” said ClearView Financial Media’s CEO, and Publisher of WealthBriefing, Stephen Harris. “These awards recognize the very best operators in Asia wealth management, with ‘independence’, ‘integrity’ and ‘genuine insight’ the watchwords of the judging process - such that the awards truly reflect excellence in Asia wealth management.”

Recently, NICE Actimize launched SURVEIL-X Suitability for Wealth and Insurance, a comprehensive AI-powered surveillance and suitability solution that builds on the capabilities of NICE Actimize’s industry-leading SURVEIL-X Holistic Conduct Surveillance suite. A growing body of global regulations and recommendations are requiring financial services organizations to more closely monitor regulated employees; review their investment recommendations, transactions and accounts for suitability and undue risks; and ensure that mandated disclosures are being properly communicated.

Among these regulations in APAC are the Monetary Authority of Singapore's Private Banking Sales and Advisory Practices guidance and the Securities and Futures Commission’s and Hong Kong Monetary Authority’s suitability obligations.

Previously, NICE Actimize won “Best Compliance” technology solutions provider by WealthBriefing Europe, WealthTech Asia’s sister publication, in 2020.

For more information on NICE Actimize’s SURVEIL-X solutions, please click here.

About NICE Actimize

NICE Actimize is the largest and broadest provider of financial crime, risk and compliance solutions for regional and global financial institutions, as well as government regulators. Consistently ranked as number one in the space, NICE Actimize experts apply innovative technology to protect institutions and safeguard consumers’ and investors’ assets by identifying financial crime, preventing fraud and providing regulatory compliance. The company provides real-time, cross-channel fraud prevention, anti-money laundering detection, and trading surveillance solutions that address such concerns as payment fraud, cybercrime, sanctions monitoring, market abuse, customer due diligence and insider trading. Find us at www.niceactimize.com, @NICE_Actimize or Nasdaq: NICE.

About NICE

With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered self-service and agent-assisted CX software for the contact center – and beyond. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform - and elevate - every customer interaction. www.nice.com.

Corporate Media Contact:

Cindy Morgan-Olson, +1 646 408 5896, cindy.morgan-olson@niceactimize.com, ET

Investors:

Marty Cohen, +1 551 256 5354, ir@nice.com, ET

Omri Arens, +972 3 763 0127, ir@nice.com, CET

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Wooten, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in economic and business conditions, including as a result of the COVID-19 pandemic; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; changes in technology and market requirements; decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners;, cyber security attacks or other security breaches against the Company; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

EX-99.3

Exhibit 99.3

NICE Actimize Positioned As Overall Leader in the 2021 Quadrant Knowledge

Solutions Enterprise Fraud Management Report

For the third consecutive year, NICE Actimize emerges as the highest-scoring vendor across

Technology Excellence and Customer Impact metrics in the SPARK Matrix™ ranking

Hoboken, NJ, October 13, 2021 – NICE Actimize, a NICE (Nasdaq: NICE) business, has been ranked by global advisory and consulting firm Quadrant Knowledge Solutions as the overall Leader in its recently released report titled “SPARK Matrix™: Enterprise Fraud Management (EFM), 2021.” For the third consecutive year, the Quadrant Knowledge Solutions research report, which provides competitive analysis and a ranking of 15 enterprise fraud management vendors in the form of its proprietary SPARK Matrix, gave NICE Actimize the highest ratings across the performance parameters of technology excellence and customer impact. To download a complimentary copy of the Quadrant Knowledge “SPARK Matrix™: Enterprise Fraud Management (EFM), 2021,” please click here.

The Quadrant Knowledge EFM report cited numerous strengths, noting, “The NICE Actimize IFM-X and X-Sight platform, with its comprehensive EFM capabilities, robust AI and ML-driven advanced analytics, industry-leading alerting and case management, and infusion with strong domain experience, provides an end-to-end fraud management solution across all channels and payment types. The platform offers significant enhancements from its previous version in terms of streamlined data integration, advanced analytics, and the optimization of fraud operations efficiency. The solutions support the end-to-end fraud management process, from data ingestion and real-time fraud risk scoring through decisioning and alert resolution.”

IFM-X New Account Fraud Solution

In its analysis, Quadrant Knowledge also stated, “The IFM-X platform provides a new account fraud solution with a sophisticated AI analytics capability that covers all phases of account opening. It also offers a precise identity risk score, which orchestrates and collaborates identity data and monitors early account activity to identify fraud and mitigate the losses. The IFM-X platform can be deployed on-premises, in the cloud, or via a hybrid model. NICE Actimize delivers this solution across mid-size and large size financial services organizations.”

The report added, “The AI-powered IFM-X New Account Fraud solution reduces friction during account applications through accurate identity verification, driving higher passive verification rates while preventing fraudsters from using stolen and synthetic identities to open new fraudulent accounts. IFM-X New Account Fraud delivers powerful identity verification data while orchestrating and connecting FSO’s current data and tools using advanced analytics to create an identity risk score.”

“As financial institutions face new and emerging fraud risks, we continue to make significant investments to further enhance our fraud management platform,” said Craig Costigan, CEO, NICE Actimize. “The advanced analytics and powerful artificial intelligence within our IFM-X enterprise fraud management platform protects the customer lifecycle across all channels and payment types.”

“A key differentiating factor of NICE Actimize is its broad EFM solutions coverage,” explained Divya Baranawal, Principal Analyst & Research Director, Quadrant Knowledge Solutions and author of the report. “This coverage comprises account application, login, and account servicing. Other differentiating factors of the solution include support for all payment types, including digital and non-digital, real-time and batch ACH, checks, cards, and P2P across all channels, including online, mobile, offline, call centers, ATMs, and open banking. The highly scalable solution detects anomalies in real-time and has a highly configurable risk case manager with visual storytelling.”

Quadrant Knowledge Solutions’ SPARK Matrix provides a snapshot of the market positioning of the key market participants. SPARK Matrix provides a visual representation of market participants and provides strategic insights on how each supplier ranks related to their competitors, concerning various performance parameters based on the category of technology excellence and customer impact.

To download a complimentary copy of the Quadrant Knowledge “SPARK Matrix™: Enterprise Fraud Management (EFM), 2021”, please click here.

For more on NICE Actimize's IFM-X Platform, please click here.

About NICE Actimize

NICE Actimize is the largest and broadest provider of financial crime, risk and compliance solutions for regional and global financial institutions, as well as government regulators. Consistently ranked as number one in the space, NICE Actimize experts apply innovative technology to protect institutions and safeguard consumers’ and investors’ assets by identifying financial crime, preventing fraud and providing regulatory compliance. The company provides real-time, cross-channel fraud prevention, anti-money laundering detection, and trading surveillance solutions that address such concerns as payment fraud, cybercrime, sanctions monitoring, market abuse, customer due diligence and insider trading. Find us at www.niceactimize.com, @NICE_Actimize or Nasdaq: NICE.

About NICE

With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered self-service and agent-assisted CX software for the contact center – and beyond. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform - and elevate - every customer interaction. www.nice.com.

Corporate Media Contact:

Cindy Morgan-Olson, +1 646 408 5896,  cindy.morgan-olson@niceactimize.com, ET

Investors:

Marty Cohen, +1 551 256 5354, ir@nice.com, ET

Omri Arens, +972 3 763 0127, ir@nice.com, CET

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Costigan, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in economic and business conditions, including as a result of the COVID-19 pandemic; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; changes in technology and market requirements; decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners;, cyber security attacks or other security breaches against the Company; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

EX-99.4

Exhibit 99.4

NICE Named a Leader in Robotic Process Automation for the Fourth Consecutive

Year in Everest Group’s PEAK Matrix^® Assessment 2021

NICE RPA lauded for overall vision and capability, strong focus on developing robust cloud capabilities and

market share leadership in North America and Europe

Hoboken, N.J., October 14, 2021 – NICE (Nasdaq: NICE) today announced that it has been named a Leader in Robotic Process Automation for the fourth successive year in the RPA Technology Provider Landscape of the PEAK Matrix^® Assessment 2021 report by Everest Group. NICE was recognized for its commercial and sales model, gaining the top score among all leaders evaluated in the report. In addition to NICE’s collaborative approach with customers, the assessment also cites the company’s strong focus on developing robust cloud capabilities to enable enterprises to unlock the full benefits of cloud deployments. For a complimentary copy of the report, click here.

“NICE has earned its position as a Leader for the fourth successive time on Everest Group’s RPA Products PEAK Matrix®, as a result of its strong vision and strategy, customer support, depth and breadth of its product capabilities, and its thought leadership in attended RPA,” said Amardeep Modi, Vice President at Everest Group. “Continued investments in embedding AI to enhance RPA functionalities, integrating its Automation Studio with Automation Finder to enable new capabilities such as Click-to-Automate, and transitioning to a microservices-based product architecture highlight the company’s focus on innovation.”

Among the additional areas for which NICE was commended via top scores were deployment and maintenance and vision and strategy, contributing to its leadership across the vision and capability section. Everest Group also recognized NICE’s “collaborative approach and strong intent to receive client feedback to shape product roadmap, customer support, integration and other IA technologies” and “embedded analytics capability.” NICE’s rich experience in key verticals, including BFSI, telecom, public sector and healthcare and its market share across major geographies including North America and Europe were also highlighted in the report.

Notably, the report cites a variety of features as key strengths, including NICE’s attended automation capabilities, its built-in AI capabilities for voice/chat interaction analysis in near real-time through a pre-built integration with its NLP engine, text and speech analytics, AI-based computer-vision technology, and its embedded analytics capability. Also highlighted is NICE RPA’s in-house task mining capability within Automation Finder that identifies automation opportunities and generates workflows by directly importing process maps into the design studio.

“We are pleased to see positive feedback from our customers reflected in this report, highlighting our commitment to bringing NICE’s innovative vision to life and driving value across digital transformation journeys,” said Barry Cooper, President, Workforce and Customer Experience Group. “As the RPA market evolves, we remain dedicated to bringing people and robots together through intelligent automation and unleashing their full potential to ensure exceptional customer experiences.”

About NICE

With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered self-service and agent-assisted CX software for the contact center – and beyond. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform - and elevate - every customer interaction. www.nice.com.

Corporate Media Contact

Christopher Irwin-Dudek, +1 201 561 4442, chris.irwin-dudek@nice.com, ET

Investors

Marty Cohen, +1 551 256 5354, ir@nice.com, ET

Omri Arens, +972 3 763 0127, ir@nice.com, CET

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Cooper, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in economic and business conditions, including as a result of the COVID-19 pandemic; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; changes in technology and market requirements; decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners;, cyber security attacks or other security breaches against the Company; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

EX-99.5

Exhibit 99.5

NICE Actimize Wins “Technology Vendor of the Year” Award from InfoPro Digital’s

Asia Risk.net, Citing Innovation in Surveillance and Anti-Money Laundering

Solutions

NICE Actimize’s use of artificial intelligence and machine learning technology

helps firms remain compliant in an ever-changing regulatory landscape

Hoboken, NJ, October 18, 2021 – NICE Actimize, a NICE (Nasdaq: NICE) business, was named “Technology Vendor of the Year” in the 2021 AsiaRisk Technology Rankings. AsiaRisk is part of Risk.net, a leading financial risk management news and content provider, a sponsor of these awards, and a publication of the InfoPro Digital Group which also includes market-leading media and analyst brands WatersTechnology and Chartis Research.

This year’s “Technology Vendor of the Year” award acknowledged NICE Actimize’s leadership in both Holistic Trade Surveillance and Anti-Money Laundering(AML) capabilities noting its specific strengths and innovation in artificial intelligence and machine learning. NICE Actimize solutions, whether it is holistic surveillance or anti-money laundering, are built on a common open and extendible platform that provides functionality, stability, and robustness across the NICE Actimize portfolio.

Blake Evans-Pritchard, Bureau Chief Asia, Risk.net, stated, “NICE Actimize continues to innovate and integrate emerging technologies, such as artificial intelligence and machine learning, to better its solutions and provide financial firms with a holistic conduct surveillance and anti-money laundering offering. The judges were impressed with its use of technology to help firms remain compliant in an ever-changing regulatory landscape and strengthen firms’ effectiveness in fighting financial crime.”

A key driver of NICE Actimize’s platform is enabling the use of advanced analytics, machine learning and AI wherever they can be leveraged. NICE Actimize’s philosophy for ownership and development of advanced AI is to meet the financial institution customer at whatever stage they are in for their analytics and AI journey. NICE Actimize’s systems allow customers to either plug in their own AI models, an approach that fits with its more advanced customers, as well as use NICE Actimize or other vendors in an ad-hoc fashion to consume externally developed AI.

“With powerful AI and machine learning capabilities, our financial crime solutions portfolio in both AML and surveillance identifies and quantifies risks and helps our clients meet compliance requirements quickly,” said Craig Costigan, CEO, NICE Actimize. “We thank the AsiaRisk judging team for honoring our innovation and commitment to risk management.”

NICE Actimize’s combination of expert rules required for regulatory compliance and machine learning analytics complement its domain expertise. The combination of both lower false positives and improved predictability in anti-money laundering using AI technologies dramatically improves the efficiency of AML teams, making NICE Actimize highly sought as a solution provider.

NICE Actimize’s SURVEIL-X Holistic Surveillance solution eliminates siloed decision-making by leveraging AI-powered predictive algorithms to analyze data across a wide range of behavioral, trading and communication risk factors to identify unusual behavior. By analyzing all of these factors together and using supervised and unsupervised machine learning to co-relate these early warning signals to past known rogue trading cases, SURVEIL-X Holistic Surveillance is able to accurately assess each regulated employee’s risk and assign an associated risk score.

This year’s awards competition addressing innovation and product excellence weighed a number of factors including risk management and compliance capabilities, innovation, quality of service, and engagement with regulatory issues.

For further information:

• Read the media coverage on Risk.net citing NICE Actimize’s expertise by clicking here.

• NICE Actimize’s Surveil-X Holistic Conduct Surveillance Solutions, please click here.

• NICE Actimize’s Consolidated Anti-Money Laundering platform, please click here.

About NICE Actimize

NICE Actimize is the largest and broadest provider of financial crime, risk and compliance solutions for regional and global financial institutions, as well as government regulators. Consistently ranked as number one in the space, NICE Actimize experts apply innovative technology to protect institutions and safeguard consumers’ and investors’ assets by identifying financial crime, preventing fraud and providing regulatory compliance. The company provides real-time, cross-channel fraud prevention, anti-money laundering detection, and trading surveillance solutions that address such concerns as payment fraud, cybercrime, sanctions monitoring, market abuse, customer due diligence and insider trading. Find us at www.niceactimize.com, @NICE_Actimize or Nasdaq: NICE.

About NICE

With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered self-service and agent-assisted CX software for the contact center – and beyond. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform - and elevate - every customer interaction. www.nice.com.

Corporate Media Contact:

Cindy Morgan-Olson, +1 646 408 5896,  cindy.morgan-olson@niceactimize.com, ET

Investors:

Marty Cohen, +1 551 256 5354, ir@nice.com,

Omri Arens, +972 3 763 0127, ir@nice.com, CET

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Costigan, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in economic and business conditions, including as a result of the COVID-19 pandemic; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; changes in technology and market requirements; decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners;, cyber security attacks or other security breaches against the Company; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

EX-99.6

Exhibit 99.6

NICE Drives Accelerated CX Transformation for Globe Telecom

NICE helps shape CX strategy, delivers nearly $1.8 million in annual benefits through efficient management of

Globe’s WFM Operational Center across voice and digital lines of business with Value Realization Services

Hoboken, N.J., October 19, 2021 – NICE (Nasdaq: NICE) today announced that it powered the efficient governance and accelerated CX transformation of Globe Telecom’s Workforce Management (WFM) Operational Command Center covering their voice and digital lines of business, all of which was enabled by NICE’s Value Realization Services (VRS) team. Globe Telecom, a leading provider of telecommunications, initially entrusted NICE VRS’ Managed Services with the management of WFM for its voice business. Following the project’s success and with the outbreak of the pandemic, NICE was given expanded ownership of Globe’s digital operations and is driving an agile, seamless and effective transformation that supports business continuity and enhances digital fluency. Among other benefits, NICE VRS helped boost 34% service level improvements, nearly $1.8 million in annual benefits for the voice business, operational efficiency and improved experiences for Globe’s customers and business partners.

Rebecca Eclipse, Globe’s Chief Customer Experience Officer, commented, “Globe is dedicated to providing exceptional service to its customers and NICE helped us achieve these goals. NICE improved visibility in our workforce data processes, driving a 73% increase in line adherence and a 34% service level improvement. When the global pandemic hit early in our engagement, it accelerated our thinking around our digital goals and NICE became the obvious partner for our digital transformation. With their acumen, we’ve achieved nearly $1.8 million in annual benefit for voice and are targeting $800,000 in annual savings for digital. These are impressive results benefiting us, and our customers and business partners.”

Within weeks of NICE taking over governance of Globe’s voice operations, the line of business began regularly exceeding service levels that lived up to Globe’s high standards. Results include reduced call abandons, faster resolution, speedy customer service and better customer experiences. Efficiency and productivity gains also transformed Globe’s relationships with its outsourced partners as NICE VRS delivered improved call distribution and enhanced reporting. Globe is committed to helping customers thrive in “the new normal” and, as such, turned to NICE for transitioning its call centers to support the increased volume coming in through digital channels such as social media, email, and digital self-service.

“Our successful collaboration with Globe Telecom at an especially challenging time reflects a deep commitment to our customers and the excellence of our people and processes,” said Darren Rushworth, President of NICE Asia Pacific. “Our VRS Managed Services deliver the right combination of high-level strategic advisory and application expertise and can best apply NICE solutions to achieve our customers’ goals. We are proud of our role in helping Globe enhance digital fluency and take the relationships with their customers and partners to new heights.”

By focusing on people, processes and technology, NICE VRS achieves positive financial impact, excellent customer experiences, agent satisfaction, and lasting success. Click here to learn more about NICE’s Value Realization Services and Managed Services offerings.

About NICE

With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered self-service and agent-assisted CX software for the contact center – and beyond. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform - and elevate - every customer interaction. www.nice.com

Corporate Media Contact

Christopher Irwin-Dudek, +1 201 561 4442, chris.irwin-dudek@nice.com, ET

Investors

Marty Cohen, +1 551 256 5354, ir@nice.com, ET

Omri Arens, +972 3 763 0127, ir@nice.com, CET

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Rushworth, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in economic and business conditions, including as a result of the COVID-19 pandemic; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; changes in technology and market requirements; decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners;, cyber security attacks or other security breaches against the Company; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

EX-99.7

Exhibit 99.7

Charleston County Sheriff’s Office Selects NICE Investigate to Digitally Transform

Law Enforcement Operations and Improve Efficiency

One of the largest law enforcement agencies in South Carolina will deploy NICE Investigate

across the agency to improve investigative efficiency and justice outcomes

Hoboken, N.J., October 21, 2021 – NICE (Nasdaq: NICE) today announced that the Charleston County Sheriff's Office, one of the largest law enforcement agencies in the state of South Carolina, has selected the NICE Investigate Digital Evidence Management solution to improve agency efficiency and justice outcomes by digitally transforming how its investigators collect, analyze and share evidence. NICE Investigate will be deployed across eight investigative units and 200 deputies covering all types of investigations, including criminal investigations, violent crimes, major metro cases, special victims crimes and internet crimes against children. Patrol officers will also have access to NICE Investigate for investigating misdemeanor crimes.

Part of the cloud-based NICE Evidencentral platform, NICE Investigateoffers law enforcement agencies an end-to-end, scalable CJIS-compliant cloud-based solution for digitally transforming investigations and evidence management.

“A successful completion to a victim’s case is what we ultimately strive for, but if we're missing evidence, that can impact case solvability. NICE Investigate will bring evidence to the attention of our investigators that could otherwise be missed, free them up from manual work, and provide more time to build cases,” stated Captain John Jacobik, Charleston County Sheriff's Office. “Additionally, we anticipate that NICE Investigate will greatly enhance our ability to share intelligence and collaborate with local law enforcement agencies, and streamline discovery and evidence sharing with the solicitor’s office so cases move through the court system faster.”

Jacobik concluded, “As a community-oriented Sheriff’s office, we’re excited that NICE Investigate will give citizens a portal into our agency for evidence sharing so they can take a more active role in investigations. Ultimately, we expect that all of these elements will lead to higher quality investigations and better case resolution for victims.”

“Growing numbers of law enforcement and criminal justice agencies around the world are now relying on NICE Investigate to digitally transform every aspect of how they collect, analyze and share evidence, and doing so with impressive results,” explained Chris Wooten, Executive Vice President, NICE. “We’re honored that the Charleston County Sheriff's Office, one of the largest law enforcement agencies in the state of South Carolina, has entrusted NICE with its digital transformation as well.”

Currently, Charleston County Sheriff’s Office investigators manually find and retrieve evidence from different systems, request it, or drive from place to place to pick it up, which can cause case delays. NICE Investigate searches across connected systems (RMS, CAD, interview room recording, audio recording, body-worn and in-car video) for evidence, and then automatically finds and deposits that evidence into electronic case folders. As soon as investigators log in, they’re able to immediately view all available and relevant digital evidence for their cases which reduces the potential for missing evidence.

NICE Investigate’s public portal will also provide an easy way for community members to share evidence with investigators. Citizens simply log on and click on a secure link to upload any videos, photos or tips. Members of the public and local businesses can register their video cameras through the portal, allowing investigators to request and receive video (which is automatically virus-checked and transcoded) securely and electronically.

The NICE solution will also facilitate intelligence sharing, both within the Sheriff’s Office and with municipal law enforcement partners, by enabling investigators to easily request and share evidence in order to work collaboratively on cases. Additionally, instead of relying on couriers and other manual means, investigators can now share evidence with the solicitor’s office through a fully digital process, resulting in faster discovery, case resolution, and swifter, more transparent justice.

To learn more about NICE Investigate:

• Visit the NICE website by clicking here.

• Email PSInfo@NICE.com for more information.

About the Charleston County Sheriff’s Office

The Charleston County Sheriff's Office is one of the largest full-service law enforcement agencies in the state of South Carolina, employing over 900 people. The Sheriff's Office serves a complex and diverse population which continues to experience steady population growth. Charleston County is South Carolina's seventh largest county geographically and its third-most populous. The Charleston County Sheriff’s Office is proud to be internationally accredited by the Commission on Accreditation for Law Enforcement Agencies, the American Corrections Association, and the National Commission on Correctional Health Care reflecting the commitment of the Sheriff's Office to continually improve the quality of law enforcement service provided to the citizens of Charleston County.

About NICE Public Safety

With over 3,000 customers and 30 years’ experience, NICE delivers end-to-end digital transformation, improved collaboration, efficiency and cost-savings to all types of public safety and criminal justice agencies, from emergency communications centers and police departments to prosecutors and courts. Our Evidencentral platform (which includes NICE Inform, NICE Investigate, NICE Justice and E-Request) features an ecosystem of integrated technologies that bring data together to improve incident response, accelerate investigations, streamline evidence sharing and disclosure, and keep communities and citizens safer

About NICE

With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered self-service and agent-assisted CX software for the contact center – and beyond. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform - and elevate - every customer interaction. www.nice.com

Corporate Media Contact

Christopher Irwin-Dudek, +1 201 561 4442, chris.irwin-dudek@nice.com, ET

Investors

Marty Cohen, +1 551 256 5354, ir@nice.com, ET

Omri Arens, +972 3 763 0127, ir@nice.com, CET

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Wooten, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in economic and business conditions, including as a result of the COVID-19 pandemic; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; changes in technology and market requirements; decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners;, cyber security attacks or other security breaches against the Company; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

EX-99.8

Exhibit 99.8

NICE Hosts CXi Week, Sharing the Top Trends and Must-Haves for Next-Gen

Digital-First Customer Experience in 2022

The three-day virtual conference will feature leading industry analysts, CX futurists, and key NICE experts on

strategies that are exceeding the boundaries of the contact center

Hoboken, N.J., October 26, 2021 – NICE (Nasdaq: NICE) today announced Digital CXi Week 2021, a virtual conference exploring the future of customer experience interactions (CXi) and its role in reshaping all interactions in and beyond the modern contact center. The event takes place November 2-4, with guest presentations by leading analysts from Forrester and Aberdeen, globally recognized author and CX futurist Blake Morgan, and NICE CXi specialists. To register for any or all the Digital CXi Week sessions, click here

The sessions will focus on a variety of topics around the evolving concept of digital-first CX, including how it requires businesses to rethink traditional notions of customer service and the contact center.

“Extraordinary CX is no longer just a competitive edge — it’s a necessity for your business’ survival,”said Paul Jarman, NICE CXone CEO. “Likewise, the contact center is no longer an isolated touchpoint. It is becoming the hub of an all-encompassing, next-gen customer experience that extends well beyond the contact center. To help build a digital-first CX strategy for 2022 that embraces this change, we are pleased to present CXi Week, where diverse CX experts will share their valuable insights into delivering seamless, AI-infused journeys that span self-service and agent assisted interactions to fuel increased customer satisfaction and brand loyalty.”

Day one of the online event will provide an overview of how customer expectations and interactions have shifted to demand a digital-first customer journey strategy. Highlights will include a deep dive into the need to fuse digital self-service with well-prepared agents to deliver the future of CXi, as well as the top five CX trends that will define 2022. Guest speaker Max Ball, Principal Analyst at Forrester, will explore the technology, workforce, and business priorities for experience leaders as they plan for 2022.

On day two, Omer Minkara, VP and Principal Analyst at Aberdeen, will present research into how smart self-service and digital improves CSAT and lowers costs. Minkara will share Aberdeen’s metrics and analysis regarding the impact of smarter self-service on leading contact centers — along with the continuing struggle to keep the self-service experience in line with customer expectations. The webinar will also include some best practices among leading companies that help drive innovation and transform self-service experiences.

The closing session will analyze how AI and automation can be critical elements in meeting customer expectations for proactive, anticipatory support. CX futurist Blake Morgan will describe how understanding customers, anticipating their needs, and personalizing support are becoming basic elements for customers evaluating their experiences. In addition, CXi experts from NICE will discuss the tools and technologies necessary for empowering agents to deliver instant results and satisfaction.

To register for any or all the Digital CXi Week sessions, click here.

About NICE

With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered self-service and agent-assisted CX software for the contact center – and beyond. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform - and elevate - every customer interaction. www.nice.com

Corporate Media Contact

Christopher Irwin-Dudek, +1 201 561 4442, chris.irwin-dudek@nice.com, ET

Investors

Marty Cohen, +1 551 256 5354, ir@nice.com, ET

Omri Arens, +972 3 763 0127, ir@nice.com, CET

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Jarman, are based on the current beliefs, expectations, and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in economic and business conditions, including as a result of the COVID-19 pandemic; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; changes in technology and market requirements; decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners;, cyber security attacks or other security breaches against the Company; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

EX-99.9

Exhibit 99.9

Firstsource Selects NICE WFM Cloud to Unlock the Power of Digital

Transformation

Global provider of business process services moves from on-premise workforce management solution to NICE’s

cloud-based technology to reduce costs, increase efficiency and improve services

Hoboken, N.J., October 27, 2021 – NICE (Nasdaq: NICE) today announced that Firstsource Solutions Ltd. (Firstsource), a global business process solutions provider and an RP-Sanjiv Goenka Group company, is transitioning its workforce management operations to the cloud with NICE’s Workforce Management (WFM) suite, as part of its “Digital First, Digital Now” strategy. The company’s move to NICE’s WFM cloud environment enables dynamic real-time performance tracking capabilities, including supporting adherence to service level expectations and regulations across the various sectors Firstsource serves.

Saurabh Sharma, Head, Workforce Management, Firstsource, said, “With its sophisticated machine learning capabilities, NICE WFM will help us rapidly onboard clients, expand our services, and ensure alignment across our omnichannel front end and intelligent back-office operations, in turn reducing costs for our clients. It’s a perfect fit for our strategy of providing transformational tech-based digital solutions to our clients.”

Barry Cooper, President, Workforce and Customer Experience, NICE, said, “NICE is pleased to be a part of Firstsource’s move to the more dynamic and responsive cloud environment for its workforce management activities. NICE WFM is a cutting-edge solution that’s especially valuable for the IT industry, as it streamlines onboarding of new clients and processes, provides effective AI-based assessments of demand for transaction-per-minute or outcome-based pricing models, and uses intelligent scheduling for optimal occupancy in hourly, FTE or global agent payment scenarios. The result is an impact on contact center efficiency and effectiveness that can be measured in improved agent productivity and performance, reduced operating costs, increased customer retention, and higher revenue.”

Firstsource, a NICE customer for ten years, helps more than 150 global businesses -- across banking and financial services, healthcare, communications, media and technology and diversified industries – accelerate their digital transformation journey. The company has a global workforce of more than 28,000 people in the United States, the United Kingdom, India and the Philippines. The shift to NICE’s cloud-hosted environment creates a long-term workforce management strategy for Firstsource, which is supported by seasonal license flexibility and regular technology upgrades.

About NICE

With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered self-service and agent-assisted CX software for the contact center – and beyond. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform - and elevate - every customer interaction. www.nice.com.

About Firstsource

Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company, is a leading provider of transformational solutions and services spanning the customer lifecycle – across Healthcare, Banking and Financial Services, Communications, Media and Technology, and other industries. Our ‘Digital First, Digital Now’ approach helps organizations reinvent operations and reimagine business models, enabling them to deliver moments that matter and build competitive advantage. With an established presence in the US, the UK, India, and the Philippines, we act as a trusted growth partner for over 100 leading global brands, including several Fortune 500 and FTSE 100 companies. For more information, visit www.firstsource.com

Corporate Media Contact

Christopher Irwin-Dudek, +1 201 561 4442, chris.irwin-dudek@nice.com, ET

Investors

Marty Cohen, +1 551 256 5354, ir@nice.com, ET

Omri Arens, +972 3 763 0127, ir@nice.com, CET

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements of Mr. Cooper, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in economic and business conditions, including as a result of the COVID-19 pandemic; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; changes in technology and market requirements; decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners;, cyber security attacks or other security breaches against the Company; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

EX-99.10

Exhibit 99.10

NICE CXone Accelerates CX Digital Transformation with New Integrated Intelligent

Self-Service and Enlighten AI-Powered Agent Engagement Solutions

The NICE CXone Fall 2021 release drives powerful CSAT improvements by creating frictionless customer

experiences that start at brands’ digital doorsteps, spanning self-service and agent-assisted interactions

Hoboken, N.J., October 28, 2021 – NICE (Nasdaq: NICE) today announced the CXone Fall 2021 release, which includes innovative capabilities that help businesses address the growing demand for digital interactions and intuitive self-service.  CXone’s powerful new intelligent and effective self-service options enable businesses to deliver answers faster, boost CSAT and accelerate digital transformation. With new conversational AI bots that act on complex consumer requests and context changes, the latest CXone release enables end customers to receive more accurate, complete answers at the first digital entry point and provides agents with the guidance needed to boost customer satisfaction for every interaction. In addition, supervisors and quality managers gain access to new AI-powered insights on agent soft skills that help ensure better customer experiences.

A NICE survey revealed that 62 percent of contact centers reported an increase in digital interaction volumes during the global pandemic. In 2020, the preference for self-service channels, such as websites, IVR, and chatbots, increased to 42 percent, up 15 percentage points from 2019. The preference for agent-assisted channels, such as phone, email, and online chat, decreased from 72 percent to 57 percent. These metrics indicate the importance for companies to maintain a balance between providing smarter, adaptive self-service across channels, while also providing agents with the specific next-best actions and behavioral guidance they need to deliver exceptional experiences. The NICE CXone Fall 2021 release allows businesses to provide end-to-end, digitally fluent customer service with the following advanced innovations:

• Power smarter bots for frictionless, end-to-end, self-service that boosts CX while reducing cost-to-serve:

o Advanced intelligence for voice and chat self-service provides businesses with out-of-the-box, machine learning-infused capabilities to build, manage and deploy smarter, more effective, natural language self-service. CXone SmartAssist — an intelligent virtual assistant that automates complex conversations with customers — is powered by Amelia, among the most comprehensive conversational AI on the market and available exclusively through NICE.

o Businesses with more straightforward self-service needs can now cost-effectively enhance their self-service options and expand presence on social channels with little to no coding using CXone Bot Builder. End-to-end DIY digital chatbot development —from building and testing to improvement and deployment — mitigates cost and complexity. New API integration now allows bots to connect with internal or third-party applications to automate new and more sophisticated self-service use cases. Businesses that need an accelerated path to smarter customer engagement can use CXone Answers, a new solution that combines CXone Bot Builder with knowledge management (CXone Expert) for a dynamic FAQ chatbot that answers customer questions faster across digital channels.

• Reach consumers wherever they are by instantly delivering knowledge in their native language with AI-driven neural machine translation:CXone Expert’s new Instant Translation allows companies to extend their reach to more global markets and enables consumers to self-serve in 71 languages, reducing customer effort to consume knowledge and resolve issues without the need for a live agent. Its unique AI-based approach allows for quick and seamless translation, empowering businesses to serve emerging markets cost-effectively while improving CSAT.

• Use AI to gain critical insight on service quality and coaching to elevate agent preparedness and engagement: An upgrade to CXone, Quality Management and Interaction Analytics now embed proprietary, pre-built NICE Enlighten AI models to measure and understand critical agent behaviors for powerful post-interaction analytics on 100 percent of calls. Empower business analysts and quality program managers with out-of-the-box metrics and reporting on agent CSAT behaviors, allowing them to discover agent behavior trends, improve coaching programs and better prepare and engage agents to deliver hyper-personalized service and rapid resolution.

In addition, new e-commerce capabilitieshave beenadded totheCXexchange online marketplace to make it easier for CXone customers to extend their investment with partner solutions. In just a few clicks, customers can buy or start a free trial of select partner offerings and have them automatically added to their monthly invoice for simplified billing and a unified customer experience.

Paul Jarman, NICE CXone CEO, said, “Consumer expectations for seamless, rapid self-service on digital channels continues to grow, and there is zero tolerance for waiting in long queues for answers. With the fall 2021 release of CXone, we bring advanced capabilities to accelerate digital transformation and enable exceptional, end-to-end self-service experiences, allowing consumers to get answers to the most complex and sophisticated questions from the very first digital entry point.”

About NICE

With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered self-service and agent-assisted CX software for the contact center – and beyond. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform - and elevate - every customer interaction. www.nice.com.

Corporate Media Contact

Christopher Irwin-Dudek, +1 201 561 4442, chris.irwin-dudek@nice.com, ET

Investors

Marty Cohen, +1 551 256 5354, ir@nice.com, ET

Omri Arens, +972 3 763 0127, ir@nice.com, CET

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Jarman, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in economic and business conditions, including as a result of the COVID-19 pandemic; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; changes in technology and market requirements; decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners;, cyber security attacks or other security breaches against the Company; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.