[CAPTION]
[CAPTION]
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549


                                   FORM 12B-25
                           NOTIFICATION OF LATE FILING


                                    FORM 10-Q
                       FOR THE PERIOD ENDED JUNE 30, 1997


                         COMMISSION FILE NUMBER: 0-2616

                         CONSUMERS FINANCIAL CORPORATION
                             1200 CAMP HILL BY-PASS
                               CAMP HILL, PA 17011



PART II - RULES 12B-25(B) AND (C)

If the subject report could not be filed without unreasonable effort or expense
and the registrant seeks relief pursuant to Rule 12b-25b, the following should
be completed.

  X   (a)   The reasons described in reasonable detail in Part III of this form
            could not be eliminated without unreasonable effort or expense;

  X   (b)   The subject annual report, or semi-annual report, transition report
            on Form 10-K, Form 20-F, Form 11-K, Form N-SAR, or portion thereof,
            will be filed on or before the fifteenth calendar day following the
            prescribed due date; or the subject quarterly report or transition
            report on Form 10-Q, or portion thereof, will be filed on or before
            the fifth calendar day following the prescribed due date; and

  X   (c)   The accountant s statement or other exhibit required by Rule 12b-
            25(c) has been attached if applicable.


PART III - NARRATIVE

State below in reasonable detail the reasons why the Form 10-K, 11-K, 10-Q, N-
SAR, or the transition report or portion thereof, could not be filed within the
prescribed time period.  (Attach Extra Sheets if Needed).

The Company will be unable to file its Form 10-Q for the quarter ended June 30,
1997 as a result of (1) the time required by the Company s finance staff in the
due diligence currently being performed by a prospective buyer of the company s
credit insurance operations and (2) the time required to complete the sale of
one of the Company s insurance subsidiaries, which closed on August 5, 1997.

PART IV - OTHER INFORMATION

(1)   Name and telephone number of person to contact in regard to this
      notification:

                              R. FREDRIC ZULLINGER
                                 (717) 761-4230

(2)   Have all other periodic reports required under Section 13 or 15(d) of the
      Securities Exchange Act of 1934 or Section 30 of the Investment Company
      Act of 1940 during the preceding 12 months (or for such shorter period
      that the registrant was required to file such reports) been filed?  If
      answer is no, identify report(s).                                     
      
      X   Yes         No

(3)   Is it anticipated that any significant change in results of operations
      from the corresponding period for the last fiscal year will be reflected
      by the earnings statements to be included in the subject report or 
      portion thereof?

                                     X   Yes         No

      The Company s loss from continuing operations has increased in the first
      six months of 1997 compared to 1996 as a result of higher disability
      claims ratios in the Company s credit insurance operations. In addition,
      in 1996 the Company reported income of $378,000 from discontinued
      operations while only minimal income or loss from discontinued operations
      will be reported in 1997.


                         CONSUMERS FINANCIAL CORPORATION

has caused this notification to be signed on its behalf by the undersigned
hereunto duly authorized.


Date: August 14, 1997               By:   /S/ R. Fredric Zullinger
                                                R. Fredric Zullinger
                                                Sr. VP and CFO