CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	3 Months Ended
	Mar. 31, 2013	Mar. 31, 2012
Revenue	$ 3,094,349	$ 3,344,979
Advertising revenue	138,028	118,857
Cost of goods sold	(2,050,427)	(2,204,026)
Gross profit	1,181,950	1,259,810
Operating expenses:
Sales and marketing	779,145	748,492
General and administrative	657,125	556,177
Total operating expenses	1,436,270	1,304,669
Operating loss	(254,320)	(44,859)
Other income	57	1,041
Loss before income taxes	(254,263)	(43,818)
Income tax expense	0	0
Net loss	$ (254,263)	$ (43,818)
Net loss per share - basic and diluted (in dollars per share)	$ (0.02)	$ 0
Weighted average common shares outstanding - basic and diluted (in shares)	13,970,339	13,801,543