CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Revenues	$ 16,349,523	$ 16,826,121
Advertising revenue	620,197	238,547
Cost of goods sold	(10,866,959)	(11,338,604)
Gross profit	6,102,761	5,726,064
Operating expenses:
Sales and marketing	3,664,862	3,598,236
General and administrative	2,300,469	2,117,113
Total operating expenses	5,965,331	5,715,349
Operating income	137,430	10,715
Other (expense) income:
Write-off of note receivable	(53,008)	0
Other income	912	6,419
Total other (expense) income	(52,096)	6,419
Income before income taxes	85,334	17,134
Income tax benefit (expense)	6,075	(11,739)
Net income	$ 91,409	$ 5,395
Net income per share:
Basic (in dollars per share)	$ 0.01	$ 0
Diluted (in dollars per share)	$ 0.01	$ 0
Weighted average common shares outstanding
Basic (in shares)	13,928,371	13,430,054
Diluted (in shares)	14,358,024	13,600,289