PROPERTY AND EQUIPMENT (Details) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Property, Plant and Equipment, Gross	$ 938,244	$ 780,358
Less: accumulated depreciation and amortization	(435,806)	(313,095)
Property and equipment, net	502,438	467,263
Software and Website Development Costs [Member]
Property, Plant and Equipment, Gross	626,044	517,290
Computer Equipment [Member]
Property, Plant and Equipment, Gross	274,482	225,350
Leasehold Improvements [Member]
Property, Plant and Equipment, Gross	$ 37,718	$ 37,718

The cumulative amount of depreciation, depletion and amortization (related to property, plant and equipment, but not including land) that has been recognized in the income statement.

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Gross amount of long-lived physical assets used in the normal conduct of business and not intended for resale. Examples include, but are not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment.

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- Definition

Amount, net of accumulated depreciation, depletion and amortization, of long-lived physical assets used in the normal conduct of business and not intended for resale. Examples include, but are not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment.

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