SIGNIFICANT ACCOUNTING POLICIES (Details Texual) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Allowance for Doubtful Accounts Receivable, Current	$ 0	$ 0
Bad Debt Recovery Expense	(8,339)	27,876
Allowance For Sales Returns	0	0
Sales Returns Expense	445,359	416,207
Depreciation and amortization	122,711	91,542
Software Development Costs	0	100,086
Deferred Rent Liabilities, Current	0	2,931
Shipping, Handling and Transportation Costs	2,102,013	2,265,472
Advertising Expense	$ 1,062,508	$ 1,241,892