<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <!-- Generated by Workiva -->
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001001874</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001818502</issuerCik>
      <issuerName>Oppfi, Inc.</issuerName>
      <secFileNumber>001-39550</secFileNumber>
      <issuerAddress>
        <com:street1>130 E. Randolph Street, Suite3400</com:street1>
        <com:city>Chicago</com:city>
        <com:stateOrCountry>IL</com:stateOrCountry>
        <com:zipCode>60601</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>312-212-8079</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Theodore G. Schwartz</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Affiliate</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>J.P. Morgan Securities LLC</name>
        <address>
          <com:street1>390 Madison Avenue - 6th Floor</com:street1>
          <com:city>New York</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10017</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>2500000</noOfUnitsSold>
      <aggregateMarketValue>22200000</aggregateMarketValue>
      <noOfUnitsOutstanding>86404886</noOfUnitsOutstanding>
      <approxSaleDate>03/14/2025</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>07/20/2021</acquiredDate>
      <natureOfAcquisitionTransaction>Exchange of Opportunity Financial LLC Units by LTHS Capital Group L.P.</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>1666750</amountOfSecuritiesAcquired>
      <paymentDate>07/20/2021</paymentDate>
      <natureOfPayment>Exchange of Assets</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>07/20/2021</acquiredDate>
      <natureOfAcquisitionTransaction>Exchange of Opportunity Financial LLC Units by LTHS Irrevocable Trust</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>833250</amountOfSecuritiesAcquired>
      <paymentDate>07/20/2021</paymentDate>
      <natureOfPayment>Exchange of Assets</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>The shares represented on this filing are being sold by LTHS Capital Group L.P. and LTHS Revocable Trust within 90 days of this filing,  Theodore G. Schwartz, Trustee for trust and President for the L.P.</remarks>
    <noticeSignature>
      <noticeDate>03/14/2025</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>12/10/2024</planAdoptionDate>
      </planAdoptionDates>
      <signature>/s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Theodore G. Schwartz</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
