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STOCKHOLDERS' EQUITY: (Details 4)
In Millions, except Share data, unless otherwise specified
12 Months Ended
Dec. 31, 2013
Employee Stock Purchase Plan
USD ($)
Dec. 31, 2012
Employee Stock Purchase Plan
USD ($)
Dec. 31, 2011
Employee Stock Purchase Plan
USD ($)
Dec. 31, 2013
New Employee Stock Purchase Plan
USD ($)
Dec. 31, 2012
New Employee Stock Purchase Plan
USD ($)
Dec. 31, 2011
New Employee Stock Purchase Plan
USD ($)
Dec. 31, 2010
New Employee Stock Purchase Plan
USD ($)
Dec. 31, 2010
New Employee Stock Purchase Plan
MXN
Information related to compensation cost                
Stock based compensation expense $ 2.1 $ 2.1 $ 2.1 $ 0.6 $ 0.6 $ 0.6    
Unrecognized compensation expense $ 2.1 $ 4.2 $ 6.3 $ 2.6 $ 3.2 $ 3.8    
Period over which unrecognized compensation expense expected to be recognized 1 year     5 years        
Stock award activity, Shares                
Outstanding shares at the beginning of the period 6,955,572 7,270,341   2,944,742 3,807,146      
Granted (in shares)       226,613        
Exercised (in shares) (2,474,814) (220,430)   (38,098) (772,850)      
Forfeited (in shares) (31,159) (94,339)   (120,793) (89,554)      
Outstanding shares at the end of the period 4,449,599 6,955,572 7,270,341 3,012,464 2,944,742 3,807,146    
Unit Weighted Average Grant Date Fair Value                
Outstanding shares at the beginning of the period (in dollars per share) $ 1.16 $ 1.16   $ 2.05 $ 2.05      
Granted (in dollars per share)       $ 2.05        
Exercised (in dollars per share) $ 1.16 $ 1.16   $ 2.05 $ 2.05      
Forfeited (in dollars per share) $ 1.16 $ 1.16   $ 2.05 $ 2.05      
Outstanding shares at the end of the period (in dollars per share) $ 1.16 $ 1.16 $ 1.16 $ 2.05 $ 2.05 $ 2.05    
Purchase price for initial subscription (per share data)             $ 2.05 26.51