Exhibit 99.5

INVESTOR 2019 DAY

OLIVIER BOTTRIE GLOBAL PRESIDENT, TRAVEL RETAIL: A WORLD OF TRAVEL RETAIL AND RETAIL DEVELOPMENT OPPORTUNITY

TRAVEL RETAIL HAS BEEN ONE OF THE BIGGEST CONTRIBUTORS TO ELC’S SUCCESS: WE INTEND TO D O EVEN GREATER THINGS IN THE YEARS TO COME DOUBLE DIGIT NET SALES CAGR… CY18 TRAVEL RETAIL BEAUTY RETAIL SALES $28BN (EST.): ’15-’18 CAGR OF 14%, 2X … WITH ANNUAL NOP GROWTH FASTER THAN SALES Source: Generation, ELC TRWW Analysis THE RATE OF GLOBAL PRESTIGE BEAUTY BUILDING CAPABILITIES TO WIN IN ONE OF THE MOST ATTRACTIVE MARKETPLACES ELC TRAVEL RETAIL: HISTORIC GROWTH OVER THE PAST DECADE, FY09-18

OUR FOCUS HAS PRODUCED AMAZING SHARE RESULTS IN THE PAST DECADE, WE HAVE GAINED 76 0 BPS OF SHARE AND ARE NOW #1 IN GLOBAL TRAVEL RETAIL PRESTIGE BEAUTY MARKET SHARE, CY09-18 (EST.) 21.5% 20.0% #2 TR PLAYER IN GLOBAL 21.1% PRESTIGE BEAUTY 13.9% ’09 ’10 ’1 1 ’12 ’13 ’14 ’15 ’16 ’17 ’18 EST. IN CY18, ELC GREW >30%, MORE THAN 3X THE RATE OF PRESTIGE BEAUTY IN TR (EST.) Source: Generation, ELC TRWW Estimates, Press Releases

OUR UNIQUE MODEL HAS THREE KEY COMPONENTS LEVERAGE A&P AND INNOVATION OF THE COUNTRY OF ORIGIN 1 10% 8% FOLLOW CONSUMER TRAVEL CORRIDORS: CHINESE TRAVELER 2 75% EXAMPLE 1% BUILD PRESENCE ACROSS ALL DUTY FREE CHANNELS 3 AIRPORTS DOWNTOWN INFLIGHT AQUATIC ONLINE Source: air4cast; ELC TRWW Analysis 6%

THE FUNDAMENTALS OF TRAVEL RETAIL TRAFFIC, SPEND PER PAX, CONVERSION SUGGEST HUGE GROWTH POTENTIAL; CONVERSION IS THE LARGEST DRIVER British American NON VISITORS Chinese Middle Eastern Indian BROWSERS 1 Russian 11 Brazilian 2–4X BUYERS 439 TOTAL KEY EMERGING TRAVELERS EMERGING TRAVELERS’ DUTY FREE SPEND RELATIVE TO DEVELOPED PAX CY18 (EST.) LONG TERM POTENTIAL REPRESENT TREMENDOUS GROWTH OPPORTUNITY Source: Air4Cast, m1nd-set, TRWW Analysis 50% 40% 30% 35% 30% 15% 1 18 118 213 305 356 41 397 428 213 226 3 51 92 95 ANNUAL AIR TRAFFIC, CY19 (EST.) (SELECT NATIONALITIES, MM) CONVERSION: DUTY FREE BEAUTY SHOPPERS SPEND / PAX CY18 (EST.)

OUR COMPETITIVE ADVANTAGE RESTS ON FIVE KEY PILLARSWE ARE UNIQUELY POSITIONED TO WIN IN THIS HIGH GROWTH ENVIRONMENT: #1DISTINCTIVE TOOLS AND PRODUCTS TO CONVERT EMERGING PAX #2ABILITY TO REACH MORE TRAVELERS WITH HIGH PRODUCTIVITY/ DOOR#3UNIQUE CAPABILITIES FOR OUTSTANDING GO-TO-MARKET EXECUTION#4BUILDING OF EQUITY AND RECRUITMENT OF LUXURY CONSUMERS#5DIGITAL ENGAGEMENT OF CONSUMERS ALONG THE TRAVEL JOURNEY

WE ARE UNIQUELY POSITIONED TO WIN IN THIS HIGH GROWTH ENVIRONMENT: OUR COMPETITIVE ADVANTAGE RESTS ON FIVE KEY PILLARS #1 #2 ABILITY TO REACH MORE TRAVELERS WITH HIGH PRODUCTIVITY/ DOOR #3 UNIQUE CAPABILITIES FOR OUTSTANDING GO-TO-MARKET EXECUTION #4 BUILDING OF EQUITY AND RECRUITMENT OF LUXURY CONSUMERS #5 DISTINCTIVE TOOLS AND PRODUCTS TO CONVERT EMERGING PAX DIGITAL ENGAGEMENT OF CONSUMERS ALONG THE TRAVEL JOURNEY

#1 :NEW TOOLS AND PRODUCTS TO EXPAND CONSUMER REACH & CONVERSION PRODUCTS (EXCLUSIVE TO OUR CHANNEL) SENSE OF PLACE GIFTING (SELF) TRAVEL BEAUTY GIFTING (OTHERS) TOOLS (CHINESE TRAVELER EXAMPLE) ELEMENTS EXAMPLE Pre-Travel Social platform engagement CRM targeting / pre-tailing At Airport Geo-targeting in terminal Corridor specific ‘pop-ups’ In-Store Bilingual Demo + Signage Tailored Assortment

#2: OPPORTUNITIES TO INCREASE PROFITABLY OUR COVERAGE OF TRAVELERS IN BOTH EXISTING D O ORS AND IN NEW PLANNED LO CATIONS DOWNTOWN PRE-TAIL (ECOMMERCE) 90% HAINAN OFFSHORE INTL. AIRPORTS HIGHEST PRODUCTIVITY / DOOR 20+ DUTY FREE DOORS PLANNED IN ACROSS ELC CY19–20 FOR CHINA ALONE 15% 8% 3% Estée Lauder, Clinique, ADF MAC, La Mer, Jo Malone London, Origins, Bobbi Brown Tom Ford Beauty (Full Line), GlamGlow, Lab Series Kilian, Aveda, Too Faced, Frederic Malle, Darphin, Becca, Le Labo NEW OPPORTUNITIES IN THE ABSOLUTE GROWTH OF DOORS (CHINA EXAMPLE) FY19 (EST.) COVERAGE BY BRAND IN EXISTING LOCATIONS

FLAGSHIP STORE ENVIRONMENTS BEIJING CAPITAL INTERNATIONAL AIRPORT TERMINAL 3 LARGE SCALE, OUT OF HOME MEDIA HEATHROW AIRPORT ‘LIFT WRAP’ EYE-CATCHING NON-TRADITIONAL FORMATS TRAVELING TOWNHOUSE, LONDON HEATHROW T2 MARQUEE EVENTS CDFG SANYA (HAINAN) WITH EL BRAND AMBASSADOR 59% OF PRESTIGE BEAUTY BUYERS’ FIRST PURCHASE IS IN TRAVEL RETAIL TO STRENGTHEN BRAND EQUITY AND RECRUIT NEW CONSUMERS #4: LUXURIOUS BRANDED EXPERIENCES Sources: m1nd-set, TRWW Analysis

#4: LUXURIOUS BRANDED EXPERIENCES TO STRENGTHEN BRAND EQUITY AND RECRUIT NEW CONSUMERS EL BRAND AMBASSADOR LONDON HEATHROW T2 59% OF PRESTIGE BEAUTY BUYERS’ FIRST PURCHASE IS IN TRAVEL RETAIL Sources: m1nd-set, TRWW Analysis MARQUEE EVENTS CDFG SANYA (HAINAN) WITH EYE-CATCHING NON-TRADITIONAL FORMATS TRAVELING TOWNHOUSE, LARGE SCALE, OUT OF HOME MEDIA HEATHROW AIRPORT ‘LIFT WRAP’ FLAGSHIP STORE ENVIRONMENTS BEIJING CAPITAL INTERNATIONAL AIRPORT TERMINAL 3

FLAGSHIP STORE ENVIRONMENTS RETAIL 59% OF PRESTIGE BEAUTY BUYERS’ FIRST PURCHASE IS IN TRAVEL Sources: m1nd-set, TRWW Analysis

LARGE SCALE, OUT OF HOME MEDIA 59% OF PRESTIGE BEAUTY BUYERS’ FIRST PURCHASE IS IN TRAVEL RETAIL Sources: m1nd-set, TRWW Analysis

MARQUEE EVENTS 59% OF PRESTIGE BEAUTY BUYERS’ FIRST PURCHASE IS IN TRAVEL RETAIL Sources: m1nd-set, TRWW Analysis

MARQUEE EVENTS 59% OF PRESTIGE BEAUTY BUYERS’ FIRST PURCHASE IS IN TRAVEL RETAIL (1) Sources: m1nd-set, TRWW Analysis

EYE-CATCHING NON-TRADITIONAL FORMATS 59% OF PRESTIGE BEAUTY BUYERS’ FIRST PURCHASE IS IN TRAVEL RETAIL (1) Sources: m1nd-set, TRWW Analysis

#5: WELL DEVELOPED MEANS OF ENGAGING CONSUMERS DIGITALLY ACROSS THE TRAVEL JOURNEY TREMENDOUS CONSIDERATION DRIVER: HUGE BOOSTER OF CONVERSION: 2/3’S OF SHOPPING DECISIONS MADE PRE-TRAVEL NEW POTENTIAL SHOPPING MOMENT ECOMMERCE SHOP ONLINE, PICK-UP AT AIRPORT DIGITAL FIRST, TRAVEL RETAIL CAMPAIGNS 3 TIMES AS MANY IN 3 YEARS