UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

 

FORM 10-Q

 

(Mark One)

 

QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the quarterly period ended: March 31, 2025

 

TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

 

For the transition period from __________ to ___________

 

Commission file number: 000-55987

 

Elite Performance Holding Corp.

(Exact name of registrant as specified in its charter)

 

Nevada

 

82-5034226

(State or other jurisdiction of

incorporation or organization)

 

(I.R.S. Employer

Identification No.)

 

 

 

3301 NE 1st Ave Suite M704

MiamiFL

 

33137

(Address of principal executive offices)

 

(Zip Code)

 

(844426-2958

Registrant’s telephone number, including area code

 

__________________________________________

(Former Address and phone of principal executive offices)

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to the filing requirements for the past 90 days.

 

Yes ☐      No

 

Indicate by check mark whether the registrant has submitted electronically, every Interactive Data File required to be submitted pursuant to Rule 405 for Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).

 

Yes ☐      No

 

Indicate by check mark whether the registrant is a large accelerated file, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer

Accelerated filer

Non-accelerated filer

Smaller reporting company

 

 

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided to Section 7(a)(2)(B) of the Securities Act. 

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

 

Yes       No ☒

 

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

 

As of May 15, 2025, there were 12,632,876 shares of the registrant’s common stock, $0.0001 par value, issued and outstanding.

 

 

 

 

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

 

C O N T E N T S

Elite Performance Holding Corp.

 

Consolidated Balance Sheets as of March 31, 2025 (unaudited) and December 31, 2024

 

3

 

 

 

 

 

Consolidated Statements of Operations for the three months ended March 31, 2025 and 2024 (unaudited)

 

4

 

 

 

 

 

Consolidated Statements of Stockholders Deficit for the three months ended March 31, 2025 and 2024 (unaudited)

 

5

 

 

 

 

 

Consolidated Statements of Cash Flows for the three months ended March 31, 2025 and 2024 (unaudited)

 

6

 

 

 

 

 

Notes to the Consolidated Financial Statements

 

7

 

 

 
2

 

 

Elite Performance Holding Corp.

Consolidated Balance Sheets

 

 

 

March 31,

 

 

December 31,

 

 

 

2025

 

 

2024

 

ASSETS

 

(Unaudited)

 

 

 

CURRENT ASSETS

 

 

 

 

 

 

Cash

 

$-

 

 

$-

 

Prepaid expenses

 

 

20,804

 

 

 

14,069

 

Total Current Assets

 

 

20,804

 

 

 

14,069

 

 

 

 

 

 

 

 

 

 

Property and equipment, net

 

 

24,772

 

 

 

27,515

 

Right of use asset

 

 

72,215

 

 

 

78,075

 

TOTAL ASSETS

 

$117,791

 

 

$119,659

 

 

 

 

 

 

 

 

 

 

LIABILITIES AND STOCKHOLDERS’ DEFICIT

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CURRENT LIABILITIES

 

 

 

 

 

 

 

 

Accounts payable

 

 

964,061

 

 

$835,695

 

Accounts payable and accrued expenses related party

 

 

300,890

 

 

 

268,140

 

Accrued expenses

 

 

363,546

 

 

 

309,573

 

Lease liability - current

 

 

21,413

 

 

 

22,110

 

Advances

 

 

11,000

 

 

 

11,000

 

Convertible notes payable, net

 

 

1,333,216

 

 

 

1,272,216

 

Total Current Liabilities

 

 

2,994,126

 

 

 

2,718,734

 

 

 

 

 

 

 

 

 

 

Long term Liabilities

 

 

 

 

 

 

 

 

Lease liability - long-term

 

 

54,654

 

 

 

60,364

 

PPP Loan

 

 

95,485

 

 

 

95,485

 

Total Long-Term Liabilities

 

 

150,139

 

 

 

155,849

 

Total Liabilities

 

 

3,144,265

 

 

 

2,874,583

 

 

 

 

 

 

 

 

 

 

Commitments and Contingencies

 

 

-

 

 

 

-

 

 

 

 

 

 

 

 

 

 

STOCKHOLDERS' DEFICIT

 

 

 

 

 

 

 

 

Preferred stock; $0.0001 par value, 35,000,000 shares authorized, 10,000,000 shares issued and outstanding as of March 31, 2025 and December 31, 2024, respectively

 

 

1,000

 

 

 

1,000

 

Common stock; $0.0001 par value, 465,000,000 shares authorized, 12,624,879 and 12,063,844 shares issued and outstanding as of March 31, 2025 and December 31, 2024, respectively

 

 

12,633

 

 

 

12,064

 

Shares to be issued

 

 

50,000

 

 

 

722,481

 

Additional paid-in capital

 

 

8,375,214

 

 

 

7,693,305

 

Accumulated deficit

 

 

(11,465,321)

 

 

(11,183,774)

Total Stockholders' Deficit

 

 

(3,026,474)

 

 

(2,754,924)

TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT

 

$117,791

 

 

$119,659

 

 

The accompanying notes are an integral part of these unaudited consolidated financial statements

 

 
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Table of Contents

 

Elite Performance Holding Corp.

Consolidated Statements of Operations

(Unaudited)

 

 

 

Three months ended March 31,

 

 

 

2025

 

 

2024

 

 

 

 

 

 

 

 

REVENUES

 

$-

 

 

$70

 

COST OF GOODS SOLD

 

 

-

 

 

 

-

 

GROSS LOSS

 

 

-

 

 

 

70

 

 

 

 

 

 

 

 

 

 

OPERATING EXPENSES

 

 

 

 

 

 

 

 

Legal and accounting

 

 

120,904

 

 

 

60,417

 

Advertising

 

 

2,521

 

 

 

3,030

 

Consulting

 

 

33,122

 

 

 

306,400

 

General and administrative

 

 

62,135

 

 

 

85,217

 

Total Operating Expenses

 

 

218,682

 

 

 

455,064

 

 

 

 

 

 

 

 

 

 

OPERATING LOSS

 

 

(218,682)

 

 

(454,994)

 

 

 

 

 

 

 

 

 

OTHER INCOME (EXPENSE)

 

 

 

 

 

 

 

 

Other income

 

 

-

 

 

 

1,445

 

Interest expense

 

 

(62,865

)

 

 

(43,070)

 

 

 

 

 

 

 

 

 

Total Other Expense

 

 

(62,865

)

 

 

(41,625)

 

 

 

 

 

 

 

 

 

NET LOSS

 

$

(281,547

)

 

$(496,619)

 

 

 

 

 

 

 

 

 

BASIC AND DILUTED NET LOSS PER COMMON SHARE

 

$(0.02)

 

$(0.04)

 

 

 

 

 

 

 

 

 

BASIC AND DILUTED WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING

 

 

12,620,232

 

 

 

12,166,615

 

 

  The accompanying notes are an integral part of these unaudited consolidated financial statements

 

 
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Table of Contents

 

Elite Performance Holding Corp.

Consolidated Statements of Stockholders’ Deficit

March 31, 2025

(Unaudited)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Shares

 

 

Additional

 

 

 

 

 

Total

 

 

 

Common Stock

 

 

Preferred Stock

 

 

to be

 

 

Paid-in

 

 

Accumulated

 

 

Stockholders’

 

 

 

Shares

 

 

Amount

 

 

Shares

 

 

 Amount

 

 

Issued

 

 

Capital

 

 

Deficit

 

 

(Deficit)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Balance December 31, 2023

 

 

13,039,755

 

 

$13,040

 

 

 

10,000,000

 

 

$1,000

 

 

$50,000

 

 

$5,759,788

 

 

$(8,790,188)

 

$(2,966,360)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Shares issued for services

 

 

86,000

 

 

 

86

 

 

 

-

 

 

 

-

 

 

 

-

 

 

 

85,914

 

 

 

-

 

 

 

86,000

 

Retirement of founder shares

 

 

(2,500,000)

 

 

(2,500)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2,500

 

 

 

 

 

 

 

-

 

Warrants issued for services

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

187,440

 

 

 

 

 

 

 

187,440

 

Shares issued in connection with conversion of convertible debt

 

 

14,000

 

 

 

14

 

 

 

-

 

 

 

-

 

 

 

-

 

 

 

34,986

 

 

 

-

 

 

 

35,000

 

Shares issued for conversion of AP

 

 

-

 

 

 

-

 

 

 

 

 

 

 

 

 

 

 

-

 

 

 

-

 

 

 

 

 

 

 

-

 

Shares issued as debt issuance cost

 

 

5,000

 

 

 

5

 

 

 

-

 

 

 

-

 

 

 

-

 

 

 

4,995

 

 

 

-

 

 

 

5,000

 

Net loss

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(496,619)

 

 

(496,619)

Balance March 31, 2024

 

 

10,644,755

 

 

$10,645

 

 

 

10,000,000

 

 

$1,000

 

 

$50,000

 

 

$6,075,623

 

 

$(9,286,807)

 

$(3,149,539)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Balance December 31, 2024

 

 

12,063,884

 

 

$12,064

 

 

 

10,000,000

 

 

$1,000

 

 

$722,481

 

 

$7,693,305

 

 

$(11,183,774)

 

$(2,754,924)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Warrants issued as debt issuance cost

 

 

-

 

 

 

-

 

 

 

-

 

 

 

-

 

 

 

-

 

 

 

9,997

 

 

 

-

 

 

 

9,997

 

Shares issued in connection with conversion of convertible debt

 

 

68,992

 

 

 

69

 

 

 

-

 

 

 

-

 

 

 

(172,481)

 

 

172,412

 

 

 

-

 

 

 

-

 

Shares issued for conversion of AP

 

 

500,000

 

 

 

500

 

 

 

-

 

 

 

-

 

 

 

(500,000)

 

 

499,500

 

 

 

 

 

 

 

-

 

Net loss

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(281,547

)

 

 

(281,547

)

Balance March 31, 2025

 

 

12,624,876

 

 

$12,633

 

 

 

10,000,000

 

 

$1,000

 

 

$50,000

 

 

$8,375,214

 

 

$

(11,465,321

)

 

$

(3,026,474

)

 

The accompanying notes are an integral part of these unaudited consolidated financial statements

   

 
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Table of Contents

 

Elite Performance Holding Corp.

Consolidated Statements of Cash Flows

(Unaudited)

 

 

 

Three months ended March 31,

 

 

 

2025

 

 

2024

 

 

 

 

 

 

 

 

CASH FLOWS FROM OPERATING ACTIVITIES

 

 

 

 

 

 

Net loss

 

 

(281,547

)

 

$(496,619)

Items to reconcile net loss to net cash used in operating activities:

 

 

 

 

 

 

 

 

Amortization of debt discount

 

 

-

 

 

 

909

 

Shares issued for services

 

 

-

 

 

 

86,000

 

Warrants issued for services

 

 

-

 

 

 

187,440

 

Depreciation expense

 

 

2,743

 

 

 

2,742

 

Changes in operating assets and liabilities

 

 

 

 

 

 

 

 

(Increase) / decrease in prepaid expenses

 

 

(6,735)

 

 

(4,069)

(Increase) / decrease in right of use assets

 

 

5,860

 

 

 

4,373

 

Increase in accounts payable - related party

 

 

32,750

 

 

41,484

 

Increase in accounts payable and accrued expenses

 

 

182,339

 

 

 

75,392

 

Net Cash Used in Operating Activities

 

 

(64,590)

 

 

(102,348)

 

 

 

 

 

 

 

 

 

CASH FLOWS FROM FINANCING ACTIVITIES

 

 

 

 

 

 

 

 

Proceeds from notes payable

 

 

70,997

 

 

 

105,000

 

Repayments of notes payable

 

 

-

 

 

 

(20,000)

Payments on financing leases

 

 

(6,407)

 

 

(4,592)

Proceeds from advances

 

 

-

 

 

 

22,000

 

Net Cash Provided by Financing Activities

 

 

64,590

 

 

 

102,408

 

 

 

 

 

 

 

 

 

 

Increase (Decrease) in Cash

 

 

-

 

 

 

60

 

 

 

 

 

 

 

 

 

 

CASH AT BEGINNING OF PERIOD

 

 

-

 

 

 

52

 

 

 

 

 

 

 

 

 

 

CASH AT END OF PERIOD

 

 

-

 

 

$112

 

 

 

 

 

 

 

 

 

 

Supplemental Cash Flow Information:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cash paid for:

 

 

 

 

 

 

 

 

Interest Paid

 

 

1,991

 

 

 

2,357

 

Taxes

 

 

-

 

 

 

-

 

 

 

 

 

 

 

 

 

 

Non-Cash Investing and Financing Activities:

 

 

 

 

 

 

 

 

Shares issued in conversion with convertible notes

 

$500,000

 

 

$35,000

 

Shares issued in conversion with accounts payable

 

$172,481

 

 

$-

 

Warrants issued as debt issuance cost

 

$9,997

 

 

 

 

 

Shares issued as debt issuance cost

 

$-

 

 

$5,000

 

  

   The accompanying notes are an integral part of these unaudited consolidated financial statements

 

 
6

Table of Contents

     

Elite Performance Holding Corp.

Consolidated Notes to the Financial Statements

For the three months ended March 31, 2025

(Unaudited)

 

NOTE 1 - GENERAL

 

Business Overview

 

Elite Performance Holding Corporation (“EPH”) was formed on January 30, 2018 (inception) and is a holding company with anticipated holdings in companies centered on innovative and proprietary nutritional and dietary fitness enhancement products, that are in the sports performance, weight loss, nutritional, functional beverage, and energy markets.

 

On February 2, 2018, a contribution and assignment agreement was executed by Joseph Firestone and Jon McKenzie (collectively, the “Assignors”), and Elite Performance Holding Corp., a Nevada corporation (the “Assignee”). Whereas Firestone and McKenzie were the owners of 5,000,000 shares of common stock, $0.0001 par value, for a total of 10,000,000 shares of common stock (collectively, the “Shares”) of Elite Beverage International Corp., a Nevada corporation (the “Company”), which shares represented all authorized, issued and outstanding shares of the Company.

 

Elite Beverage International is a 100% wholly owned subsidiary of Elite Performance Holding Corp.

 

BYLT Performance, LLC is a wholly owned subsidiary of Elite Beverage International Corp. and currently holds all of the trademarks and intellectual property for the Company.

 

Our Products and Services

 

On August 01, 2020, the Company entered into an Exclusivity Agreement between its wholly owned subsidiary Elite Beverage International Corp. and Bruce Kneller for exclusive rights on a patent pending SmartCarb® technology (US tent Application No. 16/785,498.) This Agreement gives the Company first right of refusal to purchase the technology upon issuance of its patent for 20,000 shares in the Company.

 

On September 29, 2021, the Company entered into an Agreement between its wholly owned subsidiary Elite Beverage International Corp. and Bruce Kneller for the transfer and assignment of the SmartCarb® technology (US Patent No. 11,103,522 issued August 31, 2021.) This Agreement gives the Company the intellectual property and patent ownership for 40,000 shares valued at $20,000 that were issued October 1, 2021. For the year ended December 31, 2021, an impairment loss of $20,000 was recognized on the Patent acquisition and recorded to other income (expense).

 

NOTE 2 - ORGANIZATION AND SIGNIFICANT ACCOUNTING POLICIES

 

These consolidated financial statements have been prepared on a going concern basis, which implies that the Company will continue to realize its assets and discharge its liabilities in the normal course of business. As of March 31, 2025, the Company had an accumulated deficit of $11,480,325. The continuation of the Company as a going concern is dependent upon the continued financial support from its management, its ability to generate profits from the Company’s future operations, identify future investment opportunities and obtain the necessary debt or equity financing. These factors raise substantial doubt regarding the Company’s ability to continue as a going concern. These consolidated financial statements do not include any adjustments to the recoverability and classification of recorded asset amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

 

Principles of Consolidation and Basis of Presentation

 

The consolidated financial statements include the operations of the Company and its wholly-owned subsidiary, Elite Beverage International Corp.

 

All significant intercompany accounts and transactions have been eliminated in consolidation.

 

The Company’s consolidated financial statements are prepared using the accrual method of accounting and are presented in accordance with U.S. Generally Accepted Accounting Principles (GAAP). The Company has elected a calendar year-end.

 

 
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Table of Contents

 

Going concern

 

The Company’s consolidated financial statements are prepared using Generally Accepted Accounting Principles applicable to a going concern that contemplates the realization of assets and liquidation of liabilities in the normal course of business. However, the Company has recently accumulated significant losses and has negative working capital. All of these items raise substantial doubt about its ability to continue as a going concern. Management’s plans with respect to alleviating the adverse financial conditions that caused management to express substantial doubt about the Company’s ability to continue as a going concern are as follows:

 

The Company is currently trying to raise new debt or equity to set up and market its line of sports drinks. If the Company is not successful in the development and implementation of a concept which produces positive cash flows from operations, the Company may be forced to continue to raise additional equity or debt financing to fund its ongoing obligations or risk ceasing doing business.

 

There can be no assurance that the Company will be able to achieve its business plans, raise any more required capital or secure the financing necessary to achieve its current operating plan. The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plan described in the preceding paragraph and eventually attain profitable operations.

 

Cash and Cash Equivalents

 

We maintain the majority of our cash accounts at a commercial bank. The total cash balance is insured by the Federal Deposit Insurance Corporation (“FDIC”) up to $250,000 per commercial bank. For purposes of the statement of cash flows we consider all cash and highly liquid investments with initial maturities of one year or less to be cash equivalents.

 

Accounts Receivable

 

We grant credit to our customers located within the United States of America; and do not require collateral. Our ability to collect receivables is affected by economic fluctuations in the geographic areas and industries served by us. As of March 31, 2025 and December 31, 2024, the Company had $0 and $0 in accounts receivable respectively. The allowance for doubtful trade receivables was $0 as of March 31, 2025 and December 31, 2024, respectively.

 

Inventory

 

Inventories are valued at the lower of weighted average cost or net realizable value. Our industry experiences changes in technology, changes in market value and availability of raw materials, as well as changing customer demand. The Company makes provisions for estimated excess and obsolete inventories based on regular audits and cycle counts of our on-hand inventory levels and forecasted customer demands and at times additional provisions are made. Any inventory write offs are charged to the reserve account. The Company wrote off $0 and $30,802 in damaged inventory, as of March 31, 2025 and December 31, 2024, respectively. As of March 31, 2025 and December 31, 2024, the Company had $0 in inventory. The Company had no reserve for potentially obsolete inventory as of March 31, 2025 and December 31, 2024, respectively.

 

Prepaid Expenses

 

Prepaid expenses are expenditures that have not yet been consumed, and so are capitalized for a short period of time. They are initially recorded on the balance sheet as current assets, and are later charged to expense.  As of March 31, 2025 and December 31, 2024, we had $20,804 and $14,069 in prepaid expenses, respectively.

 

Basic and Diluted Loss Per Share

 

The Company presents both basic and diluted earnings per share (EPS) on the face of the statement of operations. Basic EPS is computed by dividing net income (loss) available to common shareholders (numerator) by the weighted average number of shares outstanding (denominator) during the period. Diluted EPS gives effect to all dilutive potential common shares outstanding during the period including convertible debt, stock options, and warrants, using the treasury stock method, and convertible securities, using the if-converted method. In computing diluted EPS, the average stock price for the period is used in determining the number of shares assumed to be purchased from the exercise of stock options or warrants. Diluted EPS excludes all dilutive potential shares if their effect is anti-dilutive. The Company had net losses as of March 31, 2025 and December 31, 2024, so then diluted EPS excluded all dilutive potential shares in the diluted EPS because their effect is anti-dilutive. As of March 31, 2025, the Company had $1,358,216 in convertible notes plus accrued interest of $325,703 that may be converted into 2,374,685 shares of common stock. As of December 31, 2024, the Company had $1,272,216 in convertible notes plus accrued interest of $300,283 that may be converted into 2,341,910 shares of common stock.  

 

 
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Table of Contents

 

Fair Value of Financial Instruments

 

The carrying amount of accounts payable and accrued expenses are considered to be representative of their respective fair values because of the short-term nature of these financial instruments.

 

Advertising

 

Advertising costs are expensed as incurred. For the three months ended March 31, 2025 and year ended December 31, 2024, the Company had $2,521 and $33,168 advertising expense, respectively.

 

Research and Development

 

Research and development costs are expensed as incurred. Research and development expenses primarily consist of salaries and benefits for research and development employees, stock-based compensation, consulting fees, lab supplies, and regulatory compliance costs. For the three months ended March 31, 2025 and year ended December 31, 2024, we had $0 research and development (R&D) expense.

 

Use of Estimates

 

The preparation of financial statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

 

Revenue Recognition

 

Effective January 1, 2018, the Company adopted ASC 606 — Revenue from Contracts with Customers. Under ASC 606, the Company recognizes revenue from the commercial sales of products by applying the following steps: (1) identify the contract with a customer; (2) identify the performance obligations in the contract; (3) determine the transaction price; (4) allocate the transaction price to each performance obligation in the contract; and (5) recognize revenue when each performance obligation is satisfied. The Company’s performance obligation is to deliver the product(s) per the contract and the obligation is met upon receipt of the product by the purchaser. Prices are predetermined plus applicable taxes and shipping costs. The Company’s main source of revenue comes from distributors, retail stores and gyms, and online sales primarily coming from the company website and Amazon. Amounts invoiced or collected in advance of product delivery or providing services are recorded as deferred revenue. The Company accrues for warranty costs, sales returns, bad debts, and other allowances based on its historical experience.

 

For the three months ended, as of March 31, 2025 and 2024, the Company had $0 and $70, respectively in revenue from the sale of our products.

 

Stock-Based Compensation

 

The Company records stock-based compensation using the fair value method. Equity instruments issued to employees and the cost of the services received as consideration are accounted for in accordance with ASC 718 “Stock Compensation” and are measured and recognized based on the fair value of the equity instruments issued.

 

Long Lived Assets

 

Periodically the Company assesses potential impairment of its long-lived assets, which include property, equipment and acquired intangible assets, in accordance with the provisions of ASC Topic 360, “Property, Plant and Equipment.” The Company recognizes impairment losses on long-lived assets used in operations when indicators of impairment are present and the undiscounted cash flows estimated to be generated by those assets are less than the assets’ carrying values. An impairment loss would be recognized in the amount by which the recorded value of the asset exceeds the fair value of the asset, measured by the quoted market price of an asset or an estimate based on the best information available in the circumstances. For the three months ended March 31, 2025 and year ended December 31, 2024, the Company did not record any impairment on our previously announced Patent acquisition, resulting in no other income (expense) being recognized.

 

 
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Property and Equipment

 

Property and equipment are carried at cost, less accumulated depreciation. Additions are capitalized and maintenance and repairs are charged to expense as incurred. Depreciation is recorded on the straight-line basis method over the estimated useful lives of the assets.

 

Recently Issued Accounting Standards

 

Accounting Standards Issued

 

All other ASUs issued but not yet adopted were assessed and determined to be either not applicable or are not expected to have a material impact on our consolidated financial statements or financial statement disclosures.

 

Segment reporting policy

 

In November 2023, the FASB issued Accounting Standards Update 2023-07 – Segment Reporting (Topic ASC 280) Improvements to Reportable Segment Disclosures. The ASU improves reportable segment disclosure requirements, primarily through enhanced disclosure about significant segment expenses. The enhancements under this update require disclosure of significant segment expenses that are regularly provided to the Chief Operating Decision Maker (“CODM”) and included within each reported measure of segment profit or loss, require disclosure of other segment items by reportable segment and a description of the composition of other segment items, require annual disclosures under ASC 280 to be provided in interim periods, clarify use of more than one measure of segment profit or loss by the CODM, require that the title of the CODM be disclosed with an explanation of how the CODM uses the reported measures of segment profit or loss to make decisions, and require that entities with a single reportable segment provide all disclosures required by this update and required under ASC 280. The Company adopted ASU 2023-07 for the annual period ending December 31, 2024.

 

The Company’s Chief Executive Officer serves as the Chief Operating Decision Maker (“CODM”) and evaluates the financial performance of the business and makes resource allocation decisions on a consolidated basis. As a result, the Company operates as a single reportable segment under ASC 280, Segment Reporting, defined by the CODM as centered on innovative and proprietary nutritional and dietary fitness enhancement products, that are in the sports performance, weight loss, nutritional, functional beverage, and energy markets. The Company’s operations include a first to market functional sports beverage called B.Y.L.T.® (acronym for Beyond Your Limit Training), which is managed centrally.

 

The CODM assesses financial performance based on revenue, operating profit, and key operating expenses.

 

NOTE 3 - RELATED PARTY TRANSACTIONS

 

Accounts and Notes Payable related party

 

For the three months ended March 31, 2025 and year ended December 31, 2024, the Company had $0, in consulting expense to “I Know a Dude, Inc.” owned by Laya Clark. Mr. Clark is a member of our Board of Directors. As of March 31, 2025 and year ended December 31, 2024, the Company had an outstanding balance due of $122,922, which is included in accounts payable related party.

 

For the three months ended March 31, 2025 and year ended December 31, 2024, we incurred $0, for un-reimbursed business expenses. As of March 31, 2025 and December 31, 2024, the Company had outstanding balances due to Joey Firestone of $18,022 and $24,022, respectively, for un-reimbursed business expenses. As of March 31, 2025 and December 31, 2024, the Company also had an outstanding balance due to Joey Firestone of $5,000 and $5,000, respectively, for consulting services, and $154,946 and $97,187 for salary, respectively, which is included in accounts payable related party.

 

 
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One February 1, 2021 the Company renewed the employment agreement with Joey Firestone with milestone performance bonuses in shares of restricted 144 stock.

 

On January 1, 2021, the Company entered into a royalty free trademark licensing agreement between Elite Beverage International Corp. and its subsidiary BYLT Performance LLC in consideration for 500,000 (valued at par $0.0001 per share) shares to be issued in the amount of $500 which were issued April 29, 2021.

 

On May 6, 2022, the Company entered into a lease agreement with its CEO, Joey Firestone, for three cargo vans to be used for delivery and distribution of its products. Mr. Firestone is the guarantor of these vehicles, which he acquired for the sole purpose of the operations of Elite Beverage International. Total initial payments for all three vehicles were $19,000. Each vehicle has a purchase option upon the completion of the lease agreement. See Note 4 for additional details.

 

NOTE 4 - LEASES

 

Our adoption of ASU 2016-02, Leases (Topic 842), and subsequent ASUs related to Topic 842, requires us to recognize substantially all leases on the balance sheet as an ROU asset and a corresponding lease liability. The new guidance also requires additional disclosures as detailed below. We adopted this standard on the effective date of January 1, 2019 and used this effective date as the date of initial application. Under this application method, we were not required to restate prior period financial information or provide Topic 842 disclosures for prior periods. We elected the ‘package of practical expedients,’ which permitted us to not reassess our prior conclusions related to lease identification, lease classification, and initial direct costs, and we did not elect the use of hindsight.

 

Lease ROU assets and liabilities are recognized at commencement date of the lease, based on the present value of lease payments over the lease term. The lease ROU asset also includes any lease payments made and excludes any lease incentives. When readily determinable, we use the implicit rate in determining the present value of lease payments. When leases do not provide an implicit rate, we use our incremental borrowing rate based on the information available at the lease commencement date, including the lease term.

 

We recognized a $70,075 right-of-use asset and $82,474 in a related party lease liability for our finance leases. For our finance leases, the asset is included in other long-term assets on the balance sheet and is amortized within operating income over the lease term. The long-term component of the lease liability is included in other long-term liabilities, net, and the current component is included in other current liabilities.

 

On May 6, 2022, the Company entered into a lease agreement with its CEO, Joey Firestone, for three cargo vans to be used for delivery and distribution of its products. Mr. Firestone is the guarantor of these vehicles, which he acquired for the sole purpose of the operations of Elite Beverage International. The monthly payment for each vehicle is 66 months of $706 (APR 8.99%) (2019 Mercedes Sprinter Van), 72 months of $807 (APR9.95%) (2019 Ford Transit Van), and 72 months of $797. (APR 10.59%) (2020 Ford Transit Van) Each vehicle has a purchase option upon the completion of the lease agreement. Total initial payments were $19,000 for all three vehicles which was $9,000. $5,000, and $5,000 for each one, respectively.

 

The Company incurred amortization expense, which is included as part of selling, general and administrative expenses, of $5,860 and $6,054 plus interest expense of $1,991 and $4,373 during the three months ended March 31, 2025 and 2024, respectively.

 

The tables below present financial information associated with our leases.

 

 

 

Balance Sheet

 

March 31,

 

 

December 31,

 

 

 

Classification

 

2025

 

 

2024

 

 

 

 

 

 

 

 

 

 

Right-of-use assets

 

Other long-term assets

 

$72,215

 

 

$78,075

 

Current lease liabilities

 

Other current liabilities

 

 

21,413

 

 

 

22,110

 

Non-current lease liabilities

 

Other long-term liabilities

 

 

54,654

 

 

 

60,364

 

 

 
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As of March 31, 2025, our maturities of our lease liabilities are as follows:

 

 

 

March 31,

2025

 

Maturity of lease liabilities

 

Financing Leases

 

2025

 

 

25,027

 

2026

 

 

27,717

 

2027

 

 

27,012

 

Thereafter

 

 

8,020

 

Total lease payments

 

$87,776

 

Less: Imputed interest

 

 

(11,709 )

Present value of lease liabilities

 

$76,067

 

 

NOTE 5 - PROPERTY AND EQUIPMENT

 

The following is a summary of property and equipment—at cost, less accumulated depreciation:

 

 

 

March 31,

2025

 

Trucks

 

 

55,000

 

 

 

 

 

 

Total cost

 

 

55,000

 

 

 

 

 

 

Less accumulated depreciation

 

 

(30,228 )

 

 

 

 

 

Net, property and equipment

 

$24,772

 

 

Depreciation expense for the three months ended March 31 2025 and 2024 was $2,742 and $2,742, respectively. The trucks are being depreciated over a useful life of 5 years.

 

NOTE 6 - COMMON STOCK AND COMMON STOCK WARRANTS

 

Common Stock

 

The Company had authorized a total of 400,000,000 shares of Common Stock, par value of $0.0001 as of December 31, 2017 for Elite Beverage International. However, Elite Performance Holding Corp. is now the successor company and as of December 31, 2022 there are 465,000,000 (Four Hundred Sixty-Five Million) shares authorized, par value of $0.0001, respectively.

 

On February 2, 2018, Elite Performance Holding Corp., owned and controlled by Firestone and McKenzie, acquired Elite Beverage International through a 1:2 common share exchange as follows: 50,000,000 common shares of Elite Performance Holding, Corp., in exchange for 100,000,000 common shares of Elite Beverage International, Inc

 

The Company effected a one-for-ten reverse stock split on March 17, 2025. All share and per share information in this Annual Report on Form 10-K, including the consolidated financial statements and related notes thereto, has, where applicable, been retroactively adjusted to reflect the Reverse Stock Split.

 

 
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Shares Registered in the S-1 Registration Statement

 

As of December 31, 2022, the Company has raised $1,250,000 (2,500,000 shares issued) through a registered offering for $1,250,000 which was registered with the SEC through an S1 registration statement which went effective on April 23, 2019.

 

Restricted Shares issued

 

For the quarter ended March 31, 2025, the Company issued 500,000 shares in the amount of $500,000 for the conversion of accounts payable. These shares were previously recorded as shares to be issued.

 

For the quarter ended March 31, 2025, the Company issued 68,992 shares for the conversion of a convertible note payable made within the terms of the agreement. These shares were previously recorded as shares to be issued.

 

As of March 31, 2025, the Company had 12,624,876 common shares outstanding.

 

For the year ended December 31, 2024, the Company issued 1,059,257 shares in the amount of $1,059,257 valued at $1.00 per share for consulting services.

 

For the year ended December 31, 2024, the Company issued 299,572 shares in the amount of $774,267 for the conversion of principal and accrued interest of convertible notes payable made within the terms of the agreement and no gain or loss results from it.

 

For the year ended December 31, 2024, the Company issued 160,300 shares in the amount of $663,000 for conversion of accounts payable.

 

For the year ended December 31, 2024, the Company issued 5,000 common shares in the amount of $5,000 as debt issuance cost.

 

For the year ended December 31, 2024, the Company retired 2,500,000 founder shares valued at $0.

 

As of December 31, 2024, the Company had 12,063,884 common shares outstanding.

 

Common Stock Warrants

 

On March 18, 2024, the Company issued 80,000 five year warrants exercisable at $20.00 valued at $77,623 for consulting services. The Company used a Black-Scholes option pricing model with the following assumptions: stock price of $0.01 per share, volatility of 236%, expected term of 5 years, and a risk free interest rate of 4.34%.

 

On May 6, 2024, the Company issued 16,000 five year warrants exercisable at $20.00 valued at $15,884 for consulting services. The Company used a Black-Scholes option pricing model with the following assumptions: stock price of $0.01 per share, volatility of 276%, expected term of 5 years, and a risk free interest rate of 4.50%.

 

On August 20, 2024, the Company issued 10,000 five year warrants exercisable at $20.00 valued at $9,991 as part of a convertible note issued. The Company used a Black-Scholes option pricing model with the following assumptions: stock price of $0.01 per share, volatility of 329%, expected term of 5 years, and a risk free interest rate of 3.69%.

 

On March 28, 2025, the Company issued 10,000 five year warrants exercisable at $2.00 valued at $9,997 as part of a convertible note issued. The Company used a Black-Scholes option pricing model with the following assumptions: stock price of $0.01 per share, volatility of 328.93%, expected term of 5 years, and a risk free interest rate of 4.09%.

 

 
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Transactions involving the Company’s warrant issuances are summarized as follows:

 

 

 

 

 

Weighted

 

 

 

Number of

 

 

Average

Exercise

 

 

 

Shares

 

 

Price

 

Outstanding at December 31, 2023

 

 

-

 

 

$-

 

Issued

 

 

106,000

 

 

 

20.00

 

Exercised

 

 

-

 

 

 

-

 

Expired or cancelled

 

 

-

 

 

 

-

 

Outstanding at December 30, 2024

 

 

106,000

 

 

 

20.00

 

Issued

 

 

10,000

 

 

 

20.00

 

Exercised

 

 

-

 

 

 

-

 

Expired or cancelled

 

 

-

 

 

 

-

 

Outstanding at March 31, 2025

 

 

116,000

 

 

$20.00

 

 

The following table summarizes warrants outstanding as of March 31, 2025:

 

 

 

 

 

 

 

Weighted Average

 

 

 

 

 

 

 

Number

 

 

Remaining

 

 

Weighted

 

 

 

 

Outstanding

 

 

Contractual

 

 

Average

 

Exercise Price

 

 

and Exercisable

 

 

Life (years)

 

 

Exercise price

 

$

20.00

 

 

 

116,000

 

 

 

4.02

 

 

$20.00

 

 

NOTE 7 - PREFERRED STOCK

 

The Company has authorized a total of 35,000,000 Shares of Preferred Stock, $0.0001 par value, which may be issued from time to time and bearing such rights, privileges and preferences as shall be designated by the Board of Directors.  As of December 31, 2017, Elite Beverage International Corp had issued 10,000,000 Shares of Preferred Stock, designated as series A “Cumulative Preference ‘A’”, for $1,000.

 

10,000,000 Series A preferred which carries super voting rights. Each preferred share carries 20 votes.

 

On February 2, 2018 Elite Performance Holding Corp., owned and controlled by Firestone and McKenzie, acquired Elite Beverage International through a 1:1 preferred share exchange as follows. 10,000,000 Series A preferred shares of Elite Performance Holdings Corp. in exchange for 10,000,000 Series A preferred shares of Elite Beverage International Inc.

 

On March 3, 2023, Jon McKenzie transferred his ownership of 5,000,000 Series A Preferred shares with super voting rights to Chairman and CEO Joey Firestone.

 

NOTE 8 - NOTE PAYABLE

 

On April 30, 2020 Elite Beverage International was approved for a loan for $201,352 through the Payment Protection Program (PPP) with an interest of 0.98% per annum and a maturity date of April 23, 2022. Forgiveness in the amount of $105,867 was given on September 2, 2021, which was recorded as a gain on forgiveness on debt in the statement of operations. As of February 9, 2022, The SBA has paid off the balance of the PPP loan with the lender. The Company is waiting for formal confirmation from the SBA on the status of the loan balance and once received will record the forgiveness of the debt. On the PPP loan, interest expense was $5,019 and $4,780 for the three months ended March 31, 2025 and the year ended December 31, 2024, respectively. The balance of this PPP loan is $95,485 as of March 31, 2025 and December 31, 2024, respectively.

 

 
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During the years ended December 31, 2024 and 2023, the Company entered into non-convertible, non-interest bearing advances for $90,000, $50,000, $75,000, $20,000, $20,000, $12,000, $11,000, $7,500 and $2,000, respectively from a third party and the monies will be paid back over the course of the next 12 months. During the year ended December 2024, the Company converted $205,000 in advances to convertible debt, received proceeds of $52,500 and made repayments of $51,500. As of March 31, 2025 and December 31, 2024, the balance of this advance is $11,000.

 

In January of 2023, the Company entered into a refinance agreement with a third party that held the original agreement on July of 2022.  In July of 2022, the Company entered into a receivables and sale note payable agreement with a third party. The funded amount by the third party was $50,460, this amount is the purchase price less fees and is the net amount funded to the Company. This note will be paid back with 48 weekly installments of $1,332, for a total amount of $63,960 to be paid back. The note contains Original Issue Discount (OID) of $13,500 at issuance. As of December 31, 2022, the Company owed $29,316 on this note payable and the OID balance is $6,188, leaving a net balance of $23,128. The Company has recorded $7,313 as interest expense for the year ended December 31, 2022 related to this OID.  For the refinance terms in January of 2023 agreement, the Company funded amount by the third party was $98,500, this amount is the purchase price less fees and is the net amount funded to the Company. This note will be paid back with 60 weekly installments of $2,133, for a total amount of $128,000 to be paid back. This note contains Original Issue Discount (OID) of $29,500 at issuance. As of March 31, 2025, the Company paid this in full and owes $0 on this note payable and the OID balance.

 

NOTE 9 - CONVERTIBLE NOTES PAYABLE

 

On December 4, 2019, the Company entered into a convertible promissory note in the amount of $189,000, with an interest rate of 8% per annum and a maturity date of December 4, 2020The note carries a prepayment feature or is convertible 180 days from the date of the note, at a fixed price of $0.005 or if publicly traded at the rate of the lessor of $0.05 or the lowest of 65% of the lowest closing bid price for 3 trading days previous to the conversion or based on any subsequent financings with better terms to other investors. This note included an original discount fee of $9,000. At December 31, 2023 and 2022, balance on this debt discount was $0, respectively. The Company also issued 500,000 commitment shares valued at $25,000 on December 11, 2019 and recorded to debt discount. The Company amortized $1,712 for the year ended December 31, 2019, and $23,288 and $0 for the years ended December 31, 2020 and 2021 respectively. On January 23, 2024, the Company modified this note, along with several other Hillyer notes and advances, including accrued interest, to a new note maturing on December 31, 2024. The maturity date of the note was extended to June 30, 2025 with an interest rate of 18% per annum. All other terms remain the same.

 

On January 17, 2020, the Company issued a convertible promissory note to The Hillyer Group Inc. in the amount of $157,500 with an interest rate of 8% per annum and a maturity date of January 17, 2021The note carries a prepayment feature or is convertible 180 days from the date of the note, at a fixed price of $0.50 or if publicly traded at the rate of the lessor of $0.50 or the lowest of 65% of the lowest closing bid price for 3 trading days previous to the conversion or based on any subsequent financings with better terms to other investors. On January 17, 2019 the Company issued 40,000 shares of common stock in consideration for the execution of this note. These shares are restricted and subject to SEC Rule 144. These shares were valued at $20,000 included an original discount fee of $7,500, which was recorded to debt discount. On January 23, 2024, the Company modified this note, along with several other Hillyer notes and advances, including accrued interest, to a new note maturing on December 31, 2024. The maturity date of the note was extended to June 30, 2025 with an interest rate of 18% per annum. All other terms remain the same.

 

On September 16, 2021, the Company issued a convertible promissory note to Stout LLC. in the amount of $20,000 with an interest rate of 12% per annum and a maturity date of September 16, 2022The note carries a prepayment feature or is convertible 180 days from the date of the note, at a fixed price of $0.50 per share of common stock or if publicly traded at the rate of the lessor of $0.50 or the lowest of 65% of the lowest closing bid price for 3 trading days previous to the conversion or based on any subsequent financings with better terms to other investors. The outstanding balance on the note was $20,000 as of March 31, 2025.  This note is in default and is accruing interest at the default rate of 18%.

 

On November 1, 2023, the Company entered into a convertible promissory note in the amount of $25,000 with an interest rate of 10% per annum and a maturity date of January 2, 2024The note carries a prepayment feature or is convertible 14 days from the date of the note, at a fixed price of $2.50 per share of common stock.  On January 23, 2024, the Company modified this note, along with several other Hillyer notes and advances, including accrued interest, to a new note maturing on December 31, 2024. The maturity date of the note was extended to June 30, 2025 with an interest rate of 18% per annum. All other terms remain the same.

 

On January 23, 2024, the Company modified and aggregated several Hillyer loans totaling $371,500, advances totaling $205,000 and accrued interest totaling $218,216 for an aggregate balance of $794,716 and extended the maturity to December 31, 2024. The maturity date of the note was extended to June 30, 2025 with an interest rate of 18% per annum. All other terms remain the same.

 

 
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On May 6, 2024, the Company entered into an agreement to borrow up to $160,000 with an interest rate of 12% per annum and a maturity date of November 5, 2024. On January 17, 2025 the note was amended to fund up to $200,000 with an interest rate of 12% per annum. The note does not specify a maturity date. On July 1, 2024, July 26, 2024, October 18, 2024, January 6, 2025, January 22, 2025 and March 21, 2025, the Company received $75,000, $50,000, $10,000, $16,000, $20,000 and $10,000, respectively, related to a May 6, 2024 convertible promissory note with a third party. The note shall be convertible into shares of common stock equal to 70% of the lowest closing price on the primary trading market on which the Company’s common stock is quoted for the last five (5) trading days immediately prior to but not including the conversion date, which is subject to a floor conversion price of $20.00 per share. The outstanding balance on the note is $181,000 as of March 31, 2025.

 

On February 27, 2025, the Company entered into a convertible promissory note in the amount of $5,000 with an interest rate of 10% per annum and a maturity date of February 27, 2026The note carries a prepayment feature or is convertible 14 days from the date of the note, at a fixed price of $2.50 per share of common stock. The outstanding balance on the note was $5,000 as of March 31, 2025.

 

On March 18, 2025, the Company entered into a convertible promissory note in the amount of $10,000 with an interest rate of 10% per annum and a maturity date of March 18, 2026The note carries a prepayment feature or is convertible 14 days from the date of the note, at a fixed price of $2.50 per share of common stock. The outstanding balance on the note was $10,000 as of March 31, 2025.

 

On March 24, 2025, the Company entered into a convertible promissory note in the amount of $5,000 with an interest rate of 10% per annum and a maturity date of March 24, 2026The note carries a prepayment feature or is convertible 14 days from the date of the note, at a fixed price of $2.50 per share of common stock. The outstanding balance on the note was $5,000 as of March 31, 2025.

 

On March 27, 2025, the Company entered into a convertible promissory note in the amount of $20,000 with an interest rate of 8% per annum and a maturity date of March 27, 2026The note carries a prepayment feature or is convertible 14 days from the date of the note, at a fixed price of $2.50 per share of common stock. The outstanding balance on the note was $20,000 as of March 31, 2025.

 

Total interest expense including discount amortization on the above notes for March 31, 2025 and December 31, 2024 was $339,040 and $246,243, respectively.

 

NOTE 10 - COMMITMENTS AND CONTINGENCIES

 

We are currently not involved in any litigation that we believe could have a material adverse effect on our financial condition or results of operations. There is no action, suit, proceeding, inquiry or investigation before or by any court, public board, government agency, self-regulatory organization or body pending or, to the knowledge of the executive officers of our Company or any of our subsidiaries, threatened against or affecting our Company, our common stock, any of our subsidiaries or of our companies or our subsidiaries’ officers or directors in their capacities as such, in which an adverse decision could have a material adverse effect.

 

The Company discovered in September of 2021 that BYLT Basics, a party that it settled a previous trademark litigation case with, is in breach of its settlement agreement and sent a notice of breach to said party. The underlying matter is for trademark infringement, confusion and cybersquatting of the Company’s mark B.Y.L.T. (Reg 6548069). BYLT Basics and the Company filed claims against each other surrounding this mark and its use. Attorneys are in contact and discovery proceedings have already started to take place with trial set to take place in February 2026.

   

NOTE 11 - SUBSEQUENT EVENTS

 

In accordance with ASC 855-10, we have analyzed events and transactions that occurred subsequent to March 31, 2025 through the date these financial statements were issued and have determined that we do not have any other material subsequent events to disclose or recognize in these financial statements.

 

 
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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

 

Forward-Looking Statements and Associated Risks.

 

This form 10-Q contains certain statements that are forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. For this purpose, any statements contained in this Form 10-Q that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the foregoing, words such as “may”, “will”, “expect”, “believe”, “anticipate”, “estimate, or “continue” or comparable terminology are intended to identify forward-looking statements. These statements by their nature involve substantial risks and uncertainties, and actual results may differ materially depending on a variety of factors, many of which are not within our control. These factors include but are not limited to economic conditions generally and in the industries in which we may participate; competition within our chosen industry, including competition from much larger competitors; technological advances and failure to successfully develop business relationships.

 

Based on our financial history since inception, our auditor has expressed substantial doubt as to our ability to continue as a going concern. As reflected in the accompanying consolidated financial statements, as of March 31, 2025, we had an accumulated deficit totaling ($11,480,325). This raises substantial doubts about our ability to continue as a going concern.

 

Business

 

The Company is currently producing a sports beverage like no other available on the market. Beyond Your Limit Training (B.Y.L.T.) is the first ready to drink (RTD) beverage of its kind to combine the benefits of hydration, endurance, mental focus, fat oxidation, and muscle recovery all-in-one great tasting beverage. BYLT (pronounced built) uses a proven proprietary formula that simultaneously hydrates, helps improves performance, promotes fat burning during exercise, and aids in muscle recovery after exertion. Whether you are looking to achieve optimal performance on the baseball field, basketball court, soccer field, in the gym or any competitive sport, BYLT provides the competitive edge every athlete actively seeks.  This unique product is designed with scientifically dosed key ingredients to bridge the gap between energy drinks, hydration beverages and dietary supplements, without the sugars and jitters from caffeine which eventually cause athletes to crash. BYLT is not only designed to help enhance performance and support the intense physical demand of athletes but is safe and backed by science.

 

The Company’s operations have been and continue to be affected by the recent and ongoing outbreak of the coronavirus disease (COVID-19) which in March 2020, was declared a pandemic by the World Health Organization (WHO.) The ultimate disruption which may be caused by the outbreak is uncertain; However, it may result in a material adverse impact on the Company’s financial position, operations, and cash flows. Possible areas that may be affected include, but are not limited to, disruption to the Company’s customers and revenue, labor workforce, unavailability of products and supplies used in operations, and the decline in value of assets held by the Company, including ingredient material, property and equipment.

 

Our future operations are contingent upon increasing revenues and raising capital for on-going operations and the anticipated expansion of our product lines. Because we have a limited operating history, you may experience difficulty in evaluating our business and future prospects.

 

 
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Sales and Marketing

 

With its all-encompassing benefits and better-for-you ingredients, BYLT is positioned to succeed in a highly lucrative market due to being first to market, its superior product offering and an ideal market opportunity. The breakdown of favorable market trends that will help fuel the initial growth and long-term success of the Company include:

 

 

Healthy living trends and lifestyles are continuing, creating a drive for better-for-you trends, active lifestyles, and a growing demand for industry products from everyday consumers.

 

 

 

 

There are currently no other RTD beverages that combine the benefits of BYLT that athletes seek out. In order to achieve optimal nutrients, an athlete must take 3-4 supplements that are often packed with unhealthy additives such as sugars and caffeine.

 

 

 

 

Sports Drinks accounted for 70% of the entire Fortified/Functional beverage industry and is expected to continue its growth during the next five years to become a $15 billon market by 2027.

 

 

 

 

BYLT is also positioned in the Nutrition and Performance Drink Industry which generated a total revenue of $9 billion. Mintel estimates sales of the category to continue to grow reaching $15 billion by 2027.

 

 

 

 

According to Statista, 36% of individuals in the U.S. purchase a ready to drink sports drink 1 – 2 times a week, while 15% purchase one over 10 times a week.

 

 

 

 

There is high potential for customer loyalty in the industry and brands that deliver on their promised functional and health benefits usually keep loyal core consumers.

 

The Company retained key executives for nationwide sales and distribution of their first to market sports drink. The executive team is comprised of former seasoned Coca-Cola, PepsiCo and Dr. Pepper executives that have over 120 years of combined experience in the beverage industry. Previous clients include: Coca-Cola, Bolthouse Farms, Cinnabon, Nestle Waters, Honest, Celsius and others. The Company will launch its products in a series of region expansions, as shown in the figure below.

 

Figure 1: Map of BYLT Roll Out Strategy

elite_10qimg1.jpg

 

Corporate Information

 

Elite Performance Holding Corp

3301 NE 1st Ave. Suite M704

Miami, FL 33137

 

 
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Corporate History

 

Elite Performance Holding Corp. (the “Company”) was originally incorporated on January 30, 2018 in the State of Nevada. On February 2, 2018, Joey Firestone and Jon McKenzie each assigned 5,000,000 shares of Elite Beverage International Corp. to the Company, via a Contribution and Assignment Agreement, making Elite Beverage International Corp. our wholly owned operating subsidiary.

 

The Company effected a one-for-ten reverse stock split on March 17, 2025 (the “Reverse Stock Split”). All share and per share information in this Annual Report on Form 10-K, including the consolidated financial statements and related notes thereto, has, where applicable, been retroactively adjusted to reflect the Reverse Stock Split.

 

Results for the Three Months Ended March 31, 2025 Compared To The Three Months Ended March 31, 2024.

 

Operating Revenues

 

The Company’s revenues were $0 and $70 for the three months ended March 31, 2025 and 2024, respectively.

 

Gross Profit (Loss)

 

For the three months ended March 31, 2025 and 2024, the Company’s gross profit (loss) was $0 and $70, respectively.

 

Our gross profit (loss) could vary from period to period and is affected by a number of factors, including product mix, production efficiencies, component availability and costs, pricing, competition, customer requirements and unanticipated restructuring or inventory charges and potential scrap of materials. 

 

General and Administrative Expenses

 

For the three months ended March 31, 2025, general and administrative expenses were $62,135 compared to $85,217 for the three months ended March 31, 2024, a decrease of $23,082. This decrease was due to a decrease in operations.

 

Advertising Expense

 

For the three months ended March 31, 2025, advertising expenses were $2,521 compared to $3,030 for the three months ended March 31, 2024, a decrease of $509.

 

Legal and Accounting Expense

 

For the three months ended March 31, 2025, Legal and Accounting expenses were 120,904 compared to $60,417 for the three months ended March 31, 2024, a decrease of $60,487. This increase was due to an increase in accounting and legal filings associated with the registration statement filing.

 

Consulting expense

 

For the three months ended March 31, 2025, Consulting expenses were $48,126 compared to $306,400 for the three months ended March 31, 2024, a decrease of $258,274. This decrease was due to shares and warrants issued for consulting in 2024.

 

Interest Expense

 

For the three months ended March 31, 2025, Interest expenses were $62,865 compared to $41,625 for the three months ended March 31, 2024, an increase of $19,795. This increase was due to additional notes outstanding.

 

Our net loss for the three months ended March 31, 2025, was $296,551 compared to $496,619 for the three months ended March 31, 2024, a decrease of $200,068. This decrease was due primarily from the shares and warrants issued for services to consultants in 2024.

 

 
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Liquidity and Capital Resources

 

The ability of the Company to continue as a going concern is dependent on the Company’s ability to raise additional capital and implement its business plan. Since its inception, the Company has been funded by related parties through capital investment and borrowing of funds.

 

At March 31, 2025, the Company had total current assets of $20,804 compared to $14,069 at December 31, 2024. 

 

At March 31, 2025, the Company had total current liabilities of $3,009,130 compared to $2,718,734 at December 31, 2024.

 

We had working capital deficit of $2,988,326 as of March 31, 2025, compared to $2,704,665 as of December 31, 2024.

 

Cashflow from Operating Activities

 

During the three months ended March 31, 2025, cash provided by (used in) operating activities was ($79,594) compared to ($102,348) for three months ended March 31, 2024. Cash used in operating activities for the three months ended March 31, 2025 was primarily the result of a $296,551 net loss.

 

Cashflow from Financing Activities

 

During the three months ended March 31, 2025, cash provided by financing activities was $79,594 compared to $102,408 for the three months ended March 31, 2024. Cash provided by financing activities for the three months ended March 31, 2025 was primarily the result of proceeds from convertible notes payable.

 

Off-Balance Sheet Arrangements

 

We have no significant off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to stockholders.

 

Going Concern

 

Our consolidated financial statements for the period ended March 31, 2025, have been prepared on a going concern basis and Note 2 to the financial statements identifies issues that raise substantial doubt about our ability to continue as a going concern. Our consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.

 

Recently Issued Accounting Pronouncements

 

Accounting Standards Issued

 

All other ASUs issued but not yet adopted were assessed and determined to be either not applicable or are not expected to have a material impact on our consolidated financial statements or financial statement disclosures.

 

Segment reporting policy

 

In November 2023, the FASB issued Accounting Standards Update 2023-07 – Segment Reporting (Topic ASC 280) Improvements to Reportable Segment Disclosures. The ASU improves reportable segment disclosure requirements, primarily through enhanced disclosure about significant segment expenses. The enhancements under this update require disclosure of significant segment expenses that are regularly provided to the Chief Operating Decision Maker (“CODM”) and included within each reported measure of segment profit or loss, require disclosure of other segment items by reportable segment and a description of the composition of other segment items, require annual disclosures under ASC 280 to be provided in interim periods, clarify use of more than one measure of segment profit or loss by the CODM, require that the title of the CODM be disclosed with an explanation of how the CODM uses the reported measures of segment profit or loss to make decisions, and require that entities with a single reportable segment provide all disclosures required by this update and required under ASC 280. The Company adopted ASU 2023-07 for the annual period ending December 31, 2024.

 

 
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The Company’s Chief Executive Officer serves as the Chief Operating Decision Maker (“CODM”) and evaluates the financial performance of the business and makes resource allocation decisions on a consolidated basis. As a result, the Company operates as a single reportable segment under ASC 280, Segment Reporting, defined by the CODM as centered on innovative and proprietary nutritional and dietary fitness enhancement products, that are in the sports performance, weight loss, nutritional, functional beverage, and energy markets. The Company’s operations include a first to market functional sports beverage called B.Y.L.T.® (acronym for Beyond Your Limit Training), which is managed centrally.

 

The CODM assesses financial performance based on revenue, operating profit, and key operating expenses.

 

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

 

We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and are not required to provide the information required under this item.

 

Item 4. Controls and Procedures

 

Disclosure Controls and Procedures

 

Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed in our reports filed or submitted under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported, within the time period specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in our reports filed or submitted under the Securities Exchange Act of 1934 is accumulated and communicated to management including our principal executive officer/principal financial officer as appropriate, to allow timely decisions regarding required disclosure.

 

Management has carried out an evaluation of the effectiveness of the design and operation of our company’s disclosure controls and procedures. Due to the lack of personnel and outside directors, management acknowledges that there are deficiencies in these controls and procedures. The Company anticipates that with further resources, the Company will expand both management and the board of directors with additional officers and independent directors in order to provide sufficient disclosure controls and procedures.

 

Changes in Internal Control Over Financial Reporting

 

There were no changes in our internal control over financial reporting (as defined in Rule 13a-15(f) or 15d-15(f)) during the quarter ended March 31, 2025 that have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.

 

 
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PART II - OTHER INFORMATION

 

ITEM 1. LEGAL PROCEEDINGS

 

We are currently not involved in any litigation that we believe could have a material adverse effect on our financial condition or results of operations. There is no action, suit, proceeding, inquiry or investigation before or by any court, public board, government agency, self-regulatory organization or body pending or, to the knowledge of the executive officers of our Company or any of our subsidiaries, threatened against or affecting our Company, our common stock, any of our subsidiaries or of our companies or our subsidiaries’ officers or directors in their capacities as such, in which an adverse decision could have a material adverse effect.

 

ITEM 1A. RISK FACTORS

 

There were no material changes during the period covered by this report to the risk factors previously disclosed in our S-1 Registration filed on October 2, 2018 (as amended) and declared Effective on April 23, 2019. Additional risks not presently known, or that we currently deem immaterial, also may have a material adverse effect on our business, financial condition and results of operations.

 

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

 

For the quarter ended March 31, 2025, the Company issued 500,000 shares in the amount of $500,000 for the conversion of accounts payable.

 

For the quarter ended March 31, 2025, the Company issued 68,992 shares for the conversion of a convertible note payable made within the terms of the agreement.

 

As of March 31, 2025, the Company had 12,624,876 common shares outstanding.

 

For the year ended December 31, 2024, the Company issued 1,059,257 shares in the amount of $1,059,257 valued at $1.00 per share for consulting services.

 

For the year ended December 31, 2024, the Company issued 299,572shares in the amount of $774,267 for the conversion of principal and accrued interest of convertible notes payable made within the terms of the agreement and no gain or loss results from it.

 

For the year ended December 31, 2024, the Company issued 160,300 shares in the amount of $663,000 for conversion of accounts payable.

 

For the year ended December 31, 2024, the Company issued 5,000 common shares in the amount of $5,000 as debt issuance cost.

 

For the year ended December 31, 2024, the Company retired 2,500,000 founder shares.

 

As of December 31, 2024, the Company had 12,063,884 common shares outstanding.

 

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

 

None.

 

ITEM 4. MINE SAFETY DISCLOSURE

 

Not Applicable.

 

ITEM 5. OTHER INFORMATION

 

None.

 

 
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ITEM 6. EXHIBITS

 

Exhibits. The following is a complete list of exhibits filed as part of this Form 10-Q. Exhibit numbers correspond to the numbers in the Exhibit Table of Item 601 of Regulation S-K.

 

31.1

Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 302 of Sarbanes Oxley Act of 2002.

31.2

Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 302 of Sarbanes Oxley Act of 2002.

32.1

Certification of Principal Executive Officer and Principal Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of Sarbanes Oxley Act of 2002.

 

 

 

101.INS

 

XBRL Instance Document (1)

101.SCH

 

XBRL Taxonomy Extension Schema Document (1)

101.CAL

 

XBRL Taxonomy Extension Calculation Linkbase Document (1)

101.DEF

 

XBRL Taxonomy Extension Definition Linkbase Document (1)

101.LAB

 

XBRL Taxonomy Extension Label Linkbase Document (1)

101.PRE

 

XBRL Taxonomy Extension Presentation Linkbase Document (1)

 

 

(1)

Pursuant to Rule 406T of Regulation S-T, this interactive data file is deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, and otherwise is not subject to liability under these sections.

 

 
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SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

 

ELITE PERFORMANCE HOLDING CORP.

 

 

(Registrant)

 

 

 

 

 

Dated: May 19, 2025

By:

/s/ Joey Firestone

 

 

 

Joey Firestone

 

 

 
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